America started as a game

3. Pick your target

"In addition, I need to explain to you in advance that our lawyers charge based on time. As long as you consult, you need to charge a fee, and my fee is fifty US dollars an hour." After Horace said this, he looked at Li Hua.

them.

After hearing this, Hoya couldn't help showing a look of pain. The consultation alone was fifty dollars an hour, which was too much!

This is still the most junior lawyer, with slightly more senior lawyers and higher consulting fees.

Li Hua nodded, indicating that he understood.

When Horace saw this, he felt a little relieved, as he seemed to have some income today.

"Shall we begin now?" Horace asked.

Li Hua nodded again and then began to say: "I want you to draw up an agreement."

Horace said: "What kind of agreement? What are the specific contents?"

Li Huadao: "It's similar to a gambling agreement. To put it simply, I am going to sell an idea to a company, and I need to charge them a certain fee."

Hearing Li Hua's words, Horace couldn't help but pause. He was not surprised by Li Hua's thoughts. On the contrary, it was not surprising at all, especially at Li Hua's age.

Idea companies have appeared very early, and there are similar companies now.

Especially young people like Li Hua, who hold the idea that their ideas are unique and they will definitely make a lot of money.

Horace hesitated for a moment, looked at Li Hua's age and clothing, and finally reminded: "Sir, such a similar business will probably not bring much profit, and there are even many people who have the same idea as you.

Many people can’t even get through the doors of some companies.”

Although he really wanted to make money, Horace couldn't help but remind him.

In fact, Li Hua and the others don't look like children from a wealthy family. The consulting fees and contract drafting fees alone may be a large sum of money to them.

Li Hua naturally understood what he meant, and a smile appeared on his face, "Of course I know this, and I also believe that my idea will definitely be accepted by the company."

Horace saw that his reminder had no effect, so he said nothing more and completed his work honestly.

In this way, for almost an hour, Li Hua explained all his needs.

Although Hollem is just a rookie in the legal profession, he still has no problem facing such things.

At the end, Horace said again, "If I go out, my hourly wage is eighty dollars an hour."

Li Hua nodded, indicating that he knew. After paying the money, Li Hua and the others walked out.

Hoya looked at Li Hua and said, "What are we doing now?"

Li Hua stretched himself. Although he didn't sleep last night, he was still full of energy. He could only say in his heart that being young is good.

"Now we need to select the right target company." Li Hua said.

There is no Internet yet, so all information needs to be found in newspapers, so they will be busy next time.

After buying a lot of newspapers, Li Hua and Hoya began to search for suitable game companies.

In almost two days, the two found three suitable target companies.

They all make cross-border games, have sufficient funds, and will not choose companies that run away just for this little money.

In the current American game market, a company called Atari occupies the majority of the market share. It can even be said that it has been monopolized by Atari Co., Ltd.

The Atari 2600 home game console released by Atari Company occupied 90% of the market share in the United States.

Some people may not have heard of Atari, but Steve Jobs, the founder of Apple, used to make games at this company.

By this year, the Atari 2600 has become so popular that one out of every three American households has purchased an Atari 2600.

This shows Atari's dominance in the game market at this time. Even this year, Atari's market valuation has reached an astonishing 20 billion US dollars! This is a figure that makes many people stunned!

With the hot sales of Atari 2600, countless third-party game developers have set their sights on this piece of fat.

But how could Atari allow others to touch their piece of cake? They have already regarded the entire game market as their own.

So they use countless means to crack down on these third-party game developers.

But one thing worth saying is that since Atari's founder Bushnell was ousted, Atari's business strategy has undergone tremendous changes.

There was no emphasis on game content at all, and the status of Atari's game designers plummeted, causing many people to leave Atari.

Four of them founded the famous Activision company, which specializes in developing various games.

However, Atari's own game content has not made any big progress and has been resting on its laurels. As a result, its market share in this area has begun to be taken away by other third-party game developers.

In the end, Atari took Activision to court, but the result was that the court held that Atari's claim for the purpose of excluding and restricting competition based on its market dominance violated the relevant provisions of the antitrust law, and therefore rejected it.

As a result of its appeal, Atari lost the case.

As soon as this verdict came out, all third-party game developers immediately became excited, and countless games began to be launched crazily.

This has also caused the quality of games on the market to rapidly deteriorate.

At the same time, many companies and capital in other industries also started to think about it when they saw such a big piece of fat.

Let's put it this way, now as long as you design a game that can run successfully on the Atari 2600, no matter what the game is, you can make a lot of money.

As a result, countless capitals have entered, and major companies, regardless of whether they have game development experience or not, want to participate in this carnival and get a piece of fat from it.

A typical example is Quaker Oats, a food company that still has a certain reputation even in later generations.

They also participated in this carnival and designed a total of 14 games. Each one was so bad that they didn't put even a little thought into the game.

But even so, they still make a lot of money.

In such an environment, no good games will naturally be produced. This also paved the way for the subsequent "Atari Collapse" incident. Everyone has been disappointed with the game market!

And Li Hua just wants to sell an idea and make some money in this market environment.

And he doesn’t intend to bring out the classic games of later generations. Even if he does, it probably won’t be of use now. No one has the heart to make games anymore, they are all focused on making money.

On the contrary, he planned to make a super bad game, but this game has sold 80,000 units in history!

Since the current game market is basically dominated by Atari, the sales performance of 80,000 units is already considered very good, especially considering that most of the current games are shoddy.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like