America: Starting with the acquisition of MGM

Chapter 24 You are greedy for my money, but I am also greedy for your body.

Hearing this, Eric frowned. Hasbro was a little greedy. He said it was 20%. He really thought the money came from the strong wind.

But he felt helpless about this. After all, the copyright was in the hands of others. If he didn't cooperate with himself, he could also cooperate with the other six major companies.

Instead of cooperating with the other six major companies, you can also cooperate with powerful independent production companies. This kind of big IP has no worries about buyers.

Especially the success of the X-Men series and Spider-Man have made more companies realize the potential of comic book adaptations.

As for Hasbro's Lion's Big Mouth, MGM had already anticipated it and had come up with a series of plans.

When doing business, you can't go anywhere without asking for high prices and paying back the money on the spot!

"Mr. Hassenfeld, I have a question, why is Hasbro doing Transformers?"

Hassenfeld didn't answer, just looked at Eric, wanting to hear what he had to say.

"In my opinion, it is nothing more than expanding your influence, or injecting new blood into Transformers. The fundamental purpose is to sell peripherals and toys. After all, this is your core business, isn't it?"

"Yes, Mr. Cooper, what exactly do you want to express?"

Eric took a deep breath: "Then I have a proposal. How about we sign a betting agreement?"

Hassenfeld was stunned for a moment, and asked in astonishment: "Betting agreement? What do you want to bet on?"

“It’s very simple, just bet on the impact on toy peripheral sales after the movie is released, and link sales volume to profit.

"If the movie has no impact on toy sales and sales increase by less than 10% within a year, then MGM will pay Hasbro twice the copyright fee, which is US$100 million."

"If sales of Transformers toys increase by more than 50% within one year, MGM will pay Hasbro five times the copyright fee, which is US$75 million."

"If toy sales increase by more than 100% within one year, MGM will pay Hasbro $50 million in royalties."

"If toy sales increase by more than 150% within a year, MGM will only pay Hasbro $25 million in royalties."

"And if toy sales increase by more than 200% within a year, MGM will still only pay Hasbro $25 million in royalties, but Hasbro will have to pay 10% of the toy profits to MGM."

"Finally, if toy sales increase by more than 300% within a year, MGM will still pay Hasbro $50 million in royalties, but Hasbro will have to give MGM 3% of its equity or pay the toy 40% of profits.”

"Of course, this is just a rough idea of ​​mine, and we can discuss the specific details, but I hope Hasbro can see our sincerity."

Yes, it was indeed Eric's impromptu idea to propose this gambling agreement.

You are greedy for my money, and I am also greedy for your body.

In 2002, American toys were in a three-country struggle for hegemony. Hasbro, Mattel and Lego dominated the market. Other small companies could only tremble, not knowing when they would face bankruptcy or be acquired.

Friends in China are the most unfamiliar with Mattel, because their main product is the Barbie series, and Barbie dolls are not really mainstream for Chinese people.

Among the three giants, if it develops according to its historical trajectory, Lego is undoubtedly on the right track. It relies on various superheroes and Disney authorizations to develop a large number of film and television game peripherals, becoming the world's number one toy manufacturer in one fell swoop.

But looking at 2002, Lego was at a disadvantage, with Hasbro and Mattel having a larger market share.

Eric's idea is also very simple. It is best to enter Hasbro's management without any bloodshed, and then slowly gain the right to speak.

If he can become a decision-maker, with his foresight and foresight, it will be possible to defeat Mattel and Lego in the future. Even within the limits allowed by laws and rules, acquisitions may not be a dream.

Then invade RB and capture Bandai Namco. Then one company can be said to dominate the global toy market, and an absolute monopoly will be formed.

In this world, what is greater than the profits brought by monopoly? Of course this is just a beautiful idea.

In 2007, before time travel, because "Transformers" was in theaters, his nephew pestered him to buy toys, so he bought a genuine movie version of Optimus Prime. The price was so expensive.

He took advantage of the situation and paid attention to Hasbro's financial report that year. Sales of Transformers toys soared five times. It can be said that the profit has doubled, and the profit far exceeds that of Paramount.

So he really hopes that Hasbro will sign a gambling agreement, and he is even willing to make bigger concessions, as long as you sign it.

"Mr. Hassenfeld, I hope you will consider this gambling agreement carefully. I think it is more cost-effective than increasing the copyright fee by 20%."

In the conference room, the people on Hasbro's side fell into silence collectively. Not only them, but also the people on MGM's side were in a state of confusion.

Volvo even yelled in his heart: "Can you talk to me first before you make a fucking decision? We want to catch others off guard, not ourselves!"

After a moment of silence, Hassenfeld looked at the time: "Mr. Cooper, although you are very young, I have to say that your proposal is very bold!"

"But this is not something I can decide alone. It needs to be studied by the board of directors. I think we will stop here today. After all, Hasbro has seen your sincerity."

"It happens to be getting late, so why not take a break first? After talking about work for so long, it's time to talk about other things like friends."

Eric also knew that the other party could not make the decision, not to mention that the details still needed to be perfected, so he laughed and said, "That would be disrespectful."

At 2:30 in the afternoon, Eric and Chen Xing got on the flight to Israel.

In the first class cabin, a beautiful stewardess in uniform walked up to the two people and served them with a smile.

"Sir, do you need something to drink?"

"Bring me a glass of ice water, thank you."

Eric stroked his dizzy head. During lunch, Hassenfeld was very enthusiastic.

Even though there was an age difference of more than ten years, the other person seemed to be really interested in Eric, and the two chatted a lot.

When you are in the mood, you naturally drink a lot of wine. Don’t think that there is no wine table culture in foreign countries, so now you are drunk and your mouth is dry.

"Just give me a Coke."

The flight attendant came back quickly with the tray. Seeing Eric's dazed look, she asked, "Sir, are you feeling unwell?"

He said and grabbed Eric's hand: "Do I need to call the doctor?"

After shaking his head and feeling the itching on his hands, Eric took a closer look at the flight attendant in front of him, who looked like Brooke Shields.

You must know that unlike China Airlines, almost all American Airlines flight attendants are aunts, and you can only meet young ones in first class, and the probability of meeting beautiful women is not high.

"I think so, but I'm not a doctor, can you help me?" Eric said and walked to the bathroom.

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