American comics: I drew Superman during the Great Depression

"It's okay, old John."

The Courier Newspaper accepted the employee's apology, and Colin shook his head and said.

"You did nothing wrong. In fact, even I am not 100% sure that these decisions will be successful."

Everything Colin did in The Courier.

To put it bluntly, it is actually the hate marketing technique of later generations.

By spreading some extreme remarks, they attract the attention of some people and thereby increase the sales of newspapers.

This method of creating opposition was common in later generations, and even became a serious social problem for a time.

Now, Colin has appropriated it for use during the Great Depression.

It can be regarded as allowing the people of this era to feel the poison from the future in advance.

“Unexpectedly, the first change I brought to this era was hate marketing.”

Perhaps, one day, someone will suddenly realize that this is a mistake.

However, Colin can guarantee that this day will definitely not be the Great Depression.

In fact, people during this period were more likely to justify minor crimes, such as shoplifting or electricity theft, than before.

Yes, as early as the Great Depression, ‘zero dollar shopping’ had already happened.

Obviously, this is a historical sentiment rooted in the American people. Once social unrest or economic conditions deteriorate, people will use this trick without any knowledge.

History is a cycle, and so is ‘zero-yuan purchase’.

…

"...Boss, boss!"

In a daze, Old John's voice awakened Colin's drifting thoughts.

When he came back to his senses, he saw the old employee of the newspaper approaching and asking cautiously.

"As for next week's Courier-Journal content, should we continue with the style of this week, or..."

"Keep going."

Nodding, Colin replied with an affirmative tone, and then added as if he had thought of something: "In addition, regarding the newsboy, you can also tell them that my promise is still valid."

News from newspapers and media in this era was far less disseminated as quickly as in later generations. You can know about big and small events happening on the other side of the world at the touch of a finger.

Especially for a small newspaper like the Courier Newspaper, even if the sales of the newspaper increase, the scope of radiation is only a few blocks around the newspaper, and further away, there is little leftover.

There are three main reasons for this situation. One is the factor of newsboys. In this era when transportation was underdeveloped, the main delivery of newspapers mainly relied on the legs of newsboys. Although there were also newspaper offices, they were far from universal. In order to The newspapers can be sold, and the newsboys divide their territories.

Little Jimmy and the others that Colin had met before were the newsboys in charge of the neighborhoods surrounding the Courier newspaper office.

If you want to deliver newspapers to distant areas, you need to use the deliveryman's truck, but this also creates a problem, that is, the newspaper boys in other districts are not aware of the discount promises given by Colin, and in the past " The poor sales of The Courier also made these newsboys prefer to buy highly competitive broadsheets rather than purchase Colin's The Courier.

The second reason is the printing capability of the newspaper itself. As a local tabloid, The Courier itself does not have very strong capital, and the equipment used in the newspaper office is mostly old equipment. It is barely enough to print thousands of newspapers, but once the number is large, the machine itself will also be It will be too much to bear.

Having said all this, the most important reason is actually this last reason.

That is to say, the financial situation of the newspaper itself is not enough to support the expansion of printing of "The Courier". The cost of paper and ink are all expenses. Previously, the newspaper's printing could be supported by inventory, but after this week, it will be necessary Bought new paper to use.

This is also the reason why Colin regarded the time he stayed in the newspaper office as his last night.

Because once the sales of "The Courier" fail this week, there will be no possibility of re-issuance with the remaining funds of the newspaper.

Fortunately, the current situation is going well.

Next, as long as Colin uses the method of slowly turning around the business situation of the newspaper bit by bit, he should be able to barely survive this difficult period at the beginning.

"Okay, boss."

Nodding, Old John turned around and returned to his job to continue arranging next week's news.

"That's right, old John."

At this moment, Colin suddenly asked.

"Do you know the exact number of sales of The Courier this time?"

Hearing Colin's inquiry, Old John looked thoughtful and calculated secretly before saying: "Currently, because many newsboys are still working, I cannot give an accurate number, but as soon as the newsboy came in this morning, Calculating the number of people buying newspapers, there should be 6,000 newspapers.”

Six thousand newspapers, for a major newspaper that often sells one hundred thousand, two hundred thousand or even one million copies, is really a small amount that cannot be smaller. Currently, the newspaper with the largest circulation in New York alone has millions of copies, and its radiation impact covers the entire New York City and even surrounding cities. Therefore, the Courier's mere 6,000 figures are not even a fraction of them. Not comparable.

However, for Colin's Courier Newspaper, this is already an exciting enough number.

In fact, to be precise, 6,300 copies were sold.

After listening to Old John's calculation, Colin nodded and added another sentence silently in his heart.

At the same time, he raised his eyes slightly and scanned the text in front of him.

In the text column, the number originally marked with 32 has become - [Faith (93/1000)].

Obviously, the number marked in the [Faith] column is obviously closely related to the sales volume of the "Messenger" in Colin's hand. This also indirectly reminded him that the meaning of the number 32 before just corresponds to the sales volume of the newspaper issued by the Messenger newspaper the week before, when Colin just crossed over.

"So, this number also helps to count the sales volume of newspapers?"

Of course, Colin knew that these words that appeared could not be as simple as just counting the sales volume of newspapers.

Behind it, there may be other deeper functions.

However, at present, in the case that the numbers have not been fully collected, Colin can only use it as a temporary statistical tool. After all, in this special period when even eating has become a problem, making money is the bottom line. Everything else has to wait until he meets this basic need before he can have time to think slowly.