American comics: I drew Superman during the Great Depression
Chapter 93: The Roaring Era
Because it had published a large number of "Yellow Kid Cartoons".
The World Journal, sponsored by Pulitzer, was once called the "Yellow Kid Newspaper". Later, this name was simplified and became the "Yellow Newspaper".
At the same time, the proper noun "Yellow Kid News" was eventually shortened to "Yellow News".
This is the source of the yellow news that is well known to the public in later generations.
Although, in the later period of the yellow news competition, with Pulitzer's own boredom and the boycott of civic groups, the World Journal took the opportunity to transform into a more serious newspaper, and the New York News declined and never recovered.
As a representative of "yellow news", the Yellow Kid gradually faded out of people's sight with the end of the yellow news era.
It is said that the last time the Yellow Kid appeared was in a cartoon about hair conditioner on January 23, 1898.
On May 1, 1898, the Yellow Kid became a major feature of the comic strip "Casey's Dime Children's Coin Museum", which is a satirical comic strip. His image is very funny: a bearded, bald old man wearing a green pajamas with the words "Alas! I'm old enough to be a collector!"
The era of "yellow journalism" has been declining for a long time, so long that many people have forgotten what it once represented and its connection with the World Journal.
However, Colin made readers remember all this again through the latest "Superman" comic strip serialized in the "Courier".
In particular, under the effect of the newspaper's newly purchased color rotary printing press, the color of the era represented by the Yellow Kid was clearly presented in the story of the comic, forming a sharp contrast with the red cape behind Superman.
At the same time, Colin used the yellow on the Yellow Kid to allude to the copycat Superman in the latest comic strip "Super Soldier" serialized in the "World Journal".
At the end of the comic, Superman, who represented the Daily Courier, defeated the mastermind behind the Metropolitan World, which caused chaos in the metropolis, with one punch. Looking at the 'yellow kid' covering his cheek on the ground, Superman said: "Your era is over, sir, a fake can never beat the real Superman!"
The latest issue of the Superman comic in the Daily Courier has become a topic of discussion among New Yorkers.
People not only discussed the colorization of the newspaper, but also talked about the fight between Superman and the 'yellow kid' in the comic.
Although the era of 'yellow journalism' ended, the new wave of the 'yellow tabloid era' lasted for a full ten years.
Since the 1920s, that absurd, bizarre, crazy and noisy era has left a deep impression on people. If it weren't for the Great Depression, hunger crimes and unemployment became the top priority for the people, which made people instinctively disgusted and resisted the glamorous reporting style of the yellow tabloids.
Or, the new wave of the 'yellow tabloid era' may last longer.
It is precisely because of the existence of the history of "yellow journalism" and "yellow tabloid era".
Therefore, whether readers have experienced the original "yellow journalism" or the current "yellow tabloid era", when they see the plot of yellow journalism appearing in the "Courier", they all have a sense of empathy. Through the plot of "Superman" in the comics, people began to discuss the absurd news content of the "yellow tabloid era".
That crazy and absurd era made people in the Great Depression yearn for it.
Because it was also the golden twenty years of the United States, the glorious "Roaring Filial Piety Era".
From a debtor country before the war to a creditor country, a strong construction boom was set off, and a large amount of capital was invested in infrastructure. Although the lowest level of people are still very poor, more people have a better life, live a well-off life, or become richer than ever before.
In that era, from the Alps to the west coast of the United States, there were flourishing flowers everywhere. The huge wave of technology washed over Europe, and half of the world's wealth was concentrated in the United States. Highways and railways across the east and west of the United States were built, and daily necessities such as cars, televisions, and refrigerators entered thousands of households.
In 1920, commercial radio was born in Pittsburgh, USA, and more than 12 million households owned radios. Massive amounts of information were transmitted on the move, and many business models were born. The number of urban residents in the United States exceeded that of rural areas, and white-collar workers appeared in skyscrapers. Men picked up briefcases, and women pursued knee-length straight skirts. They all had several credit cards, and installment payments were popular throughout the country.
At night, jazz flowed out of transistors, repeatedly expressing the elegance and glitz of the heyday. The neon lights in the city were like an endless jungle, and on the huge posters, the girls encouraged every family to buy two cars. Living in such a dreamy era, people always had inexplicable self-confidence, everyone was fantasizing about the future of unlimited technological development, and consumption upgrades were hotly discussed everywhere.
At that time, the power generation in the United States increased by 7 times, and telephone lines ran across the North American continent.
Before the start of the "Roaring Age", cars were still a luxury, but by 1927, Ford had sold 15 million cars. In 1927, Americans flew across the Atlantic for the first time. The following year, the Chrysler Building, then the tallest building in the world, began construction in New York. Despite the complex domestic debt, the United States invested an average of $1.1 billion overseas each year from 1925 to 1928, equivalent to $100 billion today.
In 1928, when President Hoover, who was not hated at that time, came to power, he said: We are on the eve of a decisive victory in the war against poverty, and slums will disappear from the United States.
At that time, Hoover proudly announced: "With God's help, we will soon see that the day of expelling poverty from this country is just ahead." And his promise of "a chicken in every pot and two cars in every garage" that was in line with the people's will spread all over the country. In his inaugural address, he also said: "The fruits of our achievements are solid and reliable, and no country can surpass them."
In the summer of 1929, the United States was full of singing and dancing.
The bull market in the stock market for several consecutive years reflected the Americans' beautiful vision of the future. The stock of General Motors rose from 268 to 391, and the stock of US Steel rose from 165 to 258. When people meet, they only talk about stocks and never talk about anything else.
September 3, 1929 was the peak of the US stock market: the Dow Jones Industrial Average reached 386.10 points, and the total trading volume for the day was 4.44 million shares, an increase of 504% compared with the lowest point on August 24, 1921. The US Treasury Secretary told the public: The prosperity will never stop.
Economists said that the US stock price has stood on an eternal high ground.
Until...
On October 29, 1929, Black Tuesday arrived.
The Great Depression also began.
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