American fame and fortune

Chapter 891: Emoji Marketing

In early August, as "Split" completed its final editing, pre-screening promotions began in full swing.

First, the crew held a memorial event on the first anniversary of Billy Milligan's death.

The relevant promotional soft article also introduced Billy Milligan in detail.

Then Martin established a psychiatry charity foundation and announced that he would donate part of the after-tax income from his $20 million salary to help patients with split personality.

"When I was preparing for "Split," I visited five psychiatric centers and had on-site contact with dozens of patients."

Facing the camera of media reporters, Martin looked solemn and said into the microphone: "They look healthy on the outside, but they are troubled by difficult mental problems. I only have this understanding after having played the role in "Split". I have personal experience, so I want to help them as much as I can.”

These words were obviously talking about helping people but secretly they were promoting the movie and the character. The reporter understood it and quickly asked: "Did you suffer from similar troubles when you played this role?"

A year later, the sequel was filmed, and the male and female protagonists rekindled their old relationship...

After several test screenings, the film was well received, and Davis Studio and Disney Pictures simply released the film.

Although Martin does not know the specific changes in market value of the two companies, he has some impressions. This is far from the peak period of the two companies.

The focus of this press conference was not on how to rescue patients with schizophrenia. The topic was almost all around the movie "Split."

Martin and Anya Taylor-Joy also frequently appear in the media and participate in various promotional announcements.

In the new era of publicity methods, social media interaction plays an increasingly important role.

Alexandrovich and Olena came over.

Martin shook hands with him: "If the time and opportunity are right, I will go there again."

The film itself has been a big hit, and the protagonist with twenty-four personalities has attracted the attention of countless movie fans through constant publicity.

"This psychological thriller fully demonstrates the extent of Martin's performance. Among Hollywood actors born after 1980, no one can compare to Martin! As long as you have watched this movie, you will definitely Acknowledge my point of view.”

Most of the films received good reviews during test screenings, and they wanted to be known to the whole world right away.

“Martin’s performance is both terrifying and thrilling!”

The four shook hands one by one, and Alexandrovich invited Martin to have a few words alone.

Another website, IMDB, also released the ratings for "Split" because there were enough users to rate it.

Alexandrovich extended an invitation: “Welcome to Kiev again.”

Lily nodded: "I understand, this is the responsibility of force."

David Fincher used short shots to quickly edit, editing the same character with different personalities into shots that changed quickly in more than ten seconds, fully demonstrating the changes in one person's thousands of faces.

Radio, TV, outdoor advertising, soft media, etc., with sufficient budget support, can be called a bombardment.

Even places where Twitter and Instagram are not available, such as the world's second largest movie market, have still become popular.

"Fortunately, my new film won't be released until next year, so it won't compete with you." Leonardo also watched the preview of "Split", sat in Martin's office and shook his head in admiration: "You bastard is simply a pervert, like this No one will play with you after you show off your acting skills.”

Martin said casually: "The time is not right now. In about ten years, the world will be in chaos."

When the two met, Elizabeth and Olena also had a brief conversation.

"They're coming," Martin reminded.

Lily came out of the studio and saw the Ukrainian gift that Martin brought back, and said: "Is a government composed of a group of comedians and producers reliable?"

Martin admitted: "There are so many patients diagnosed with schizophrenia in North America. Why did I choose Billy Milligan and publicize that it was adapted from him?"

On Rotten Tomatoes, which collects column film reviews as its scoring criteria, "Split" has the fastest reputation, with a freshness rating of 94%.

This film is not only about commercial success, Martin also wants to win the Oscar for Best Actor again.

Lily also came over, and Elizabeth and one hand each pulled Martin upstairs like oxen pulling the fields.

"I'm Martin, and I'm officially announcing to the world: I'm not bragging to you guys, I'm so good at acting that I'm even afraid of us? Why should I use us?"

Martin smiled: "You're welcome, you gave me a generous reward."

If theaters didn't have confidence in an R-rated film, they wouldn't be able to provide such strong resource support.

Nicholson said: "I don't know what the real situation is, but in the Hollywood circle, Billy Milligan is considered reliable. There have been too many Hollywood movies in the past that drew on Billy Milligan's deeds, including many Hollywood classics and Oscars. Award-winning films, denying Billy Milligan is tantamount to denying Hollywood’s past.”

Thomas said: "I will reply to Washington right away."

In just one week, Martin's "Split" version of the emoticon pack has swept the world. In countries where Twitter and INS are available, this emoticon pack has occupied the highest usage rate this week.

The film received a rating of 9.0.

Hyping up scandals between male and female protagonists is the simplest and most effective way to promote a movie.

Back in the studio in Burbank, agent Thomas was already waiting here. He wanted to confirm the itinerary with Martin: "Alexandrovich arrived in Washington yesterday and is expected to come to Los Angeles tomorrow afternoon. There will be a meeting with you."

Martin and Elizabeth Olsen appeared at the event.

But once the trailer was released, it brought exclamations of admiration from both YouTube and major social media.

How can movie promotion attract attention without various tricks?

She turned to ask Martin: "When can you capture the White House?"

The most terrible thing about such publicity is undoubtedly the acting skills of the actors. Once the character portrayed does not achieve the ideal effect, it will be a devastating blow to the subsequent trend of the film.

Not only that, he also rejected Jonathan Nolan's idea of ​​adding superpowers in the early stage of script creation.

Giving the male protagonist superpowers seems to be more interesting, but in this way, the publicity of the adaptation of real people and true stories will not stand.

Martin was very calm: "Even without me, he would probably still become president, maybe a few years later."

This was a feast with many parties involved. Excluding all kinds of expenses and profit sharing, Martin's company registered in the Cayman Islands finally received $2.7 billion.

"If nothing else, just watching Martin's performance is worth a movie ticket!"

After chatting for more than ten minutes, the meeting came to an end.

In the audition feedback from theater managers that only the film company and the distributor can see, theater managers from all over North America gave "Split" an "A" rating.

In terms of conventional publicity, the crew is also pushing forward.

There are also rumors about the two in the gossip media.

The good reviews of the internal preview also made the producers and distributors more confident, and then arranged multiple previews including fans, media columns, and Hollywood peers.

Leonardo looked at Nicholson on the other side: "Is Billy Milligan's story reliable? Isn't it a reason and excuse for him to get away with it?"

Martin's cooperation with Alexandrovich has come to an end for the time being.

Leonardo understood: "Martin, the bastard, deliberately chose this subject."

Martin poured him and Nicholson some black tea and said, "Oscar likes this, so of course I have to make targeted deployments. This is not a random shot, but an adaptation based on real people and real stories."

What is the purpose of spending money on public relations rating websites?

These movies and TV series are likely to be rotten.

Most of these people's praise is focused on Martin's leading actor.

Old Bull has completely ended his trip to Europe. All the gains in Ukraine have been sold, and the funds recovered have been remitted to a company registered in the Cayman Islands.

The market value of the former has not yet exceeded 50 billion US dollars, and the market value of the latter is currently hovering around 35 billion US dollars.

The crew also made it into a dynamic emoticon package and posted it under the official social media of "Split" for the media and fans to forward at will.

In mid-August, "Split" officially released a 2-minute full trailer, which focused on the personality transformation of the male protagonist.

She looked at Martin and lowered her voice: "Dear, what you have done is amazing."

"What did I see? It was clearly a face, clearly Martin's face, but I felt that it was eight completely different people."

"After watching the trailer, I just want to say that Martin Davis' acting skills are really damn strong!"

Louise also publicly announced on behalf of the crew that 5% of the film's North American box office would be donated to Martin's newly established spiritual therapy charity foundation.

The two entered a lounge.

Alexandrovich smiled and said: "Martin, I have always wanted to thank you in person for your strong support, but I didn't have the opportunity until today."

Elizabeth believed Martin's judgment: "When I first met him, I felt that he was a very ambitious actor."

The next afternoon, the Ukrainian cultural delegation led by Alexandrovich and Olena came to Los Angeles and held a grand exchange event with representatives from Los Angeles politics, business, culture and sports.

After Warner Bros. lost the top spot in Hollywood sales for consecutive years, Walt Disney has replaced the former and sat on the top spot.

"The male protagonist changes from one personality to another, and each one is vivid. I think Martin's acting skills alone are enough to make the film a big hit!"

Just like Martin's previous life, some movies have been released for two or three days, and TV series have been broadcast for nearly ten episodes, but there is still no rating on a certain website. Its quality can be imagined.

What Martin said seemed to be true: "There are seven different personalities in the film. Every time I play one, I have to go through a huge change. The performance alone almost makes me mentally collapse. I can't imagine how much pain the patients have suffered..."

This has driven the development of Hollywood star emoticons. After Martin's emoticons became popular, someone also dug out Quentin's talk show after filming "Kill Bill" and dug out the famous "Awesome" emoticon.

This meeting was not a private contact, but a public meeting between the Ukrainian cultural delegation and representatives of the Los Angeles film and television industry.

In addition to social media marketing and regular publicity, Disney Studios held an internal preview of "Split". Many invited film experts gave the film almost unanimous praise, believing that the film was full of highlights and could easily arouse the audience's interest.

"The Shallows" was hailed as the most successful social media marketing film.

Elizabeth has now transformed into a business elite, and can handle these situations with ease.

After the press conference, Martin got into the car driven by Bruce.

Most of it, Martin is going to invest, targeting Tesla and Netflix's new round of financing.

Nicholson said: "Martin, you think much more comprehensively than Leo."

David Fincher's directing was also well received, and he was considered to have made a masterpiece that was no less than "Gone Girl".

However, "Split", like "Kill Bill", is R-rated, involving many nude and bloody scenes, and is destined not to enter the theaters in the second largest film market.

After the exchange event, there was a hospitality dinner hosted by the California government. Martin and Elizabeth did not return to the manor until after ten o'clock in the evening.

Driven by Disney Pictures and Davis Studios, Martin's animated picture of a thousand faces became a hot topic on social media, and in just a few days, it was forwarded more than 10 million times.

Finally, they were going to meet, and Martin said directly: "I'm available anytime tomorrow afternoon, it depends on his arrangements."

Leonardo said: "I will make a comeback next year!"

On the MTC website, the media comprehensive score is 83 points, which means that the film has received extremely high praise from the media, audiences and critics.

In today's Hollywood, the kind of films that are still suppressed by word of mouth and refuse to release the ban when they are released in North America are 80% bad movies.

"No matter how chaotic the world is, we have to rest well." Elizabeth urged Martin to go upstairs: "Rest early, you have a media event to attend tomorrow."

Similarly, fans who have seen the preview praised Martin's role and performance.

The reputation of "Split" is here. Under the operation of Disney Pictures, it took almost no effort to get 3,860 theaters in North America.

There are too many stars in Hollywood. When the film is finished and enters the promotion period, the male and female protagonists become lovers, and break up when the market potential of the film is exhausted.

Elizabeth reminded, "Not all of them are comedians, one of them is a former world boxing champion."

With the election of Alexandrovich, the second season of "Servant of the People" has come to an end.

Martin thought for a moment and said, "Maybe it will bring a drama to the world?"

These are just like celebrity scandals that will break out whenever there are serious events in the political and business circles. They are low-cost, quick to take effect, and easy to attract attention.

With Alexandrovich entering politics, the two can no longer get along as they did before.

Elizabeth looked at the little man in the field and said, "I didn't expect that the comedian I met two years ago would actually become the president of a country."

Adequate funds are also a guarantee for Martin to display his money ability.

Martin asked, "When will your film start shooting?"

"Next month, we will go to the ice and snow in northern Canada to shoot." Leonardo said simply, "I will be tossed to death."

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