American fame and fortune

With the premiere of "Split", Disney Pictures and Davis Studios have stepped up the film's publicity and marketing efforts, especially word-of-mouth marketing.

The focus is on the male protagonist played by Martin.

Reports and promotional articles about "Split" can be seen everywhere on major film and television websites and entertainment newspapers.

"Martin's new work "Split" will let you see what acting is like!"

"24 personalities, Martin Davis tells the world what a heaven-defying performance is with his unparalleled acting skills."

"Split" is not just a movie about split personality, but also a suspense thriller that explores human nature and challenges the psychological limits of the audience."

The public opinion almost unanimously applauded, which aroused the interest of many fans.

Later, David Fincher accepted an exclusive interview with "The Hollywood Reporter", focusing on "House of Cards 2" produced for Netflix and "Split" which will be fully released soon.

"Since I started directing, Split is the easiest film to shoot and produce."

David Fincher knew how important Martin was in winning the Best Director Award. When facing media interviews, he also emphasized Martin: "The real difficulty in shooting this film was the performance of the male lead. As you can see, Martin did his job exceptionally well, which made Split truly have a soul."

Not only David Fincher, but other cast and crew members also praised Martin.

If only the crew members praised him, the publicity effect might be average, but the overwhelming praise in the media attracted a large number of fans to the theater when the film was officially released.

"Split" brought them not only the personality changes that were like a cursory glance, but also the dark plot with a religious ritual under the direction of David Fincher.

The seven personalities of the male protagonist fought each other, which eventually led to the birth of a murderous personality.

The extremely terrifying soul cooking and the last dinner of the male and female protagonists are chilling.

The audience who have seen "Split" at least felt that the movie was worth the ticket price and did not spend a penny in vain.

Those fans who like this style of film were already climaxing when watching the film.

With the same dark style, the audience reputation of "Batman v Superman" was directly rotten, but "Split" won almost unanimous praise.

On the first day of its release alone, the North American Internet and social media were flooded with various good reviews.

"After watching this film, I almost overturned my perception of Martin. In the past, I thought his acting skills were just better than Leonardo, but now I think the word "superb acting skills" is not worthy of Martin!"

"Guys, it's so worth it to watch eight Martin roles in one play!"

"In this movie, David Fincher and Martin bring us a double shock in plot and acting. I just want to use Quentin's foreign language to describe it - awesome!"

"I'm not a fan of Martin Davis, but what I want to say is that if you like psychological thrillers, then "Split" is definitely worth watching. This movie will take you into a world full of unknowns and thrillers and challenge your psychological limits."

The excellent audience reputation brought a very high attendance rate.

On Friday, "Split" had no rivals in North American theaters. A day passed, and by the early hours of the morning, the exact box office statistics had been released.

Anya Taylor-Joy stood on the balcony of her bedroom, looking at the stars in the sky, waiting for something.

Her manager Julia hurried in from outside with a mobile phone, shouting as she walked: "Anya, my dear, congratulations! You are amazing!"

Anya turned around, looked at Julia and asked: "Have the statistics been released?"

Julia leaned on the balcony railing and showed the tablet in her hand. On it was the statistics of a website. The name of "Split" was followed by a long string of numbers.

Anya covered her chest to prevent her pounding heart from jumping out. She counted carefully and found that the string of numbers had eight digits!

"25.25 million dollars!" Anya said with a noticeable tremor, she was very excited: "Great, my first movie as the heroine has been a huge success!"

Julia didn't want her to get carried away, so she deliberately reminded her: "Actually, it's a supporting actress!"

This was a one-man show by Martin, but Anya didn't think so: "I was the heroine during the entire pre-screening promotion period of the crew."

Julia stopped and said with a smile: "Okay, heroine, congratulations, you have become the heroine of a super-selling work, your future is guaranteed."

Anya said directly: "As long as I follow Martin, my future is guaranteed."

"In the Hollywood circle, there are many people like Martin. There are not many big men who keep their promises. "Julia has studied Martin's past carefully: "At least you will get rewards for following him."

Anya said: "I have agreed with Martin that I will be his lover before I am 25 years old, and exchange seven years of youth for career development."

Julia reminded: "You have to think about this matter carefully."

Anya made an S shape and said: "Apart from youth and body, I have no other capital."

Julia said: "You should perform well in the next "The Queen's Gambit" and strive to get into the sight of more audiences and media."

Anya said: "I will make Martin more satisfied, and he also recommended a role to me."

…………

As the number of viewers watching the film increased dramatically, the reputation and ratings of "Split" inevitably declined, but it did not experience the bloodbath situation of "Batman v Superman".

On Rotten Tomatoes, the freshness still remained above 90%, and the IMDB rating slightly slipped to 8.8 points.

The strong reputation of the film can also allow Disney Pictures and Davis Studio to continue to promote word-of-mouth marketing.

The main battlefield of this word-of-mouth marketing is social media.

On social media led by Twitter and INS, the news about "Split" was forwarded crazily by countless users under the strong promotion of the film company.

"Martin acted so well in this film. When the new personality of Soul Cooking appeared, I was so scared that I had a split personality."

"David Fincher's directing skills are perfect. He highlighted Martin's leading role without leaving any traces. People were amazed and amazed after watching it."

"I feel sorry for Martin. He played so many roles but could only receive one salary..."

"Split" showed us how high the top acting skills of Hollywood actors are!"

The peripheral products of Split have also been fully launched. Coca-Cola has launched a split version of Coke. On the bottles and cans of the new Coke, each of Martin's personalities is printed. Consumers can get the eighth Coke as long as they can collect the first seven.

That is the Coke played by Martin to torture and kill people.

This seduced a large number of consumers to buy. The crazy-selling Coca-Cola is also expanding the influence of the movie and allowing more people to enter the theater.

The attendance rate of the theaters showing Split on Saturdays and weekends has increased significantly. There are no strong competitors during the same period, which also makes this film the only hot spot in the North American film market.

On this day, the single-day box office of "Split" rose again, closing at 28.98 million US dollars.

Cnemascore, a professional market evaluation agency, announced the on-site ratings of theater audiences, and the overall score of "Split" was A!

When the three days of the weekend passed and the latest box office statistics were released, the figure of 76.84 million US dollars was enough to make "Split" the champion of the new North American box office rankings!

This achievement also made the box office of "Split" exceed the production cost of 60 million US dollars in just three days of release in North America.

The high production cost mainly came from the salary of Martin and David Fincher.

But the two also brought high returns to the project.

…………

Disney Pictures, the president's dedicated conference room.

"I don't need to say much about Martin's vision and market insight. I'm sure you've seen it."

In the conference room, Alan Horn said to several subordinates: "A film like "Split" that is obviously not in line with the commercial market has become a hit movie under his manipulation. I have to say that he seems to have magic."

Kenneth Branagh, who directed "Thor", said: "Martin's performance is really outstanding. Without him, "Split" would be at least half as good."

Producer David Baron said: "I heard people discuss "Split". David Fincher deliberately focused the plot and the focus of the lens. In Martin's personal performance, it is very obvious that he wants to help Martin win an Oscar again. "

Famous screenwriter Chris Weitz said: "Oscar likes mental illness and madmen the most, but Martin's role is really outstanding. One of the best I have seen in the 20 years since I entered the industry."

Alan Horn brought the topic back at the right time: "The project "Cinderella" we are discussing today was originally suggested by Martin. His Davis Studio is also one of the investors of the project. If the script is not approved by him, it can only be rewritten."

Both Kenneth Branagh, the director, and Chris Weitz, the screenwriter, have no objection to this.

The other party is not only the initiator of the project, but also the investor. With such an outstanding resume in the past, what can they say?

If they really have any objections, they can only be kicked out.

It didn't take long before the assistant brought Martin to the meeting room.

Afterwards, several other project leaders also rushed over.

Allen Horn asked Martin directly: "Are you satisfied with the script?"

Martin took the script handed over by Bruce, put it on the conference table and said: "Very good, respect the original, this is what Cinderella should be like."

Screenwriter Chris Weitz breathed a sigh of relief: "I think so too, the most widely circulated fairy tale version is the most acceptable to the public."

Martin has read the script carefully. There is no Cinderella scheming to throw shoes, no black fairy yeast, and no stepmother cutting off the feet of two sisters.

In short, it is a fairy tale movie that truly suits the whole family.

The completion of the script means that the preparation of the project can enter the fast lane.

The production budget of the "Cinderella" project is 100 million US dollars. Kenneth Branagh will be the director and David Barron will be the first producer. The choreography design team of "Beauty and the Beast" will be drawn for the song and dance part.

As for the actors, there is no plan yet.

Martin thought of Anya Taylor-Joy, who had been extremely flattering and trying to please him last night, and said directly: "For the leading actress, I recommend someone, Anya Taylor-Joy, the leading actress of Split. She has a good appearance, outstanding acting skills, and is of the right age."

Without plastic surgery or weight loss, Anya Taylor-Joy's appearance is still within the normal aesthetic range of the general public.

Alan Horn said without any nonsense, "Go to the audition, and those who are suitable for the audition will be given priority."

The director and producer had no objection to this.

They had all seen "Split", and the most impressive one was the male lead played by Martin, but the female lead Anya also performed well throughout the whole process.

Martin only recommended Anya as a candidate. The composition of a crew of this size is complex, and people in other key positions may also have connections.

After the meeting, Alan Horn called Martin to the reception room next door, and the two focused on talking about "Beauty and the Beast" which will be released next month.

This fairy tale live-action movie, after two years of preparation, shooting and production, will be released during the Thanksgiving period this year.

Disney Pictures has screened several times in a row, and the response has been very good. It is believed that this film has the appearance of a fairy tale movie.

"Beauty and the Beast" has a huge investment, and Martin and Alan Horn certainly want to see the film be a great success.

Allen Horn said directly: "If the North American box office of this film does not exceed 250 million US dollars, we may face losses."

Martin watched the preview: "According to the current popularity, it is definitely not a problem to exceed 100 million in the first weekend in North America."

Allen Horn said: "If the opening weekend in North America exceeds 100 million, Disney Pictures will immediately hold a celebration party for the film."

"Beauty and the Beast" posted a short advertisement in the opening of "Split" for promotion.

The latter has entered its second week of screening in North America and still maintains a high popularity.

Although on IMDB, as the number of people who rated it exceeded 50,000, the score inevitably dropped to 8.6 points, but the overall reputation is still strong.

This also made the box office trend of the film extremely stable. The box office fell by less than 40% in the second weekend, and collected another 46.8 million US dollars in more than 3,800 theaters in North America.

Including four working days, it took only one week for "Split" to exceed 150 million US dollars in North America.

At the same time, the film appeared in theaters in 11 European countries and earned more than 35 million US dollars in overseas box office.

When the crew started overseas publicity, Davis Studio, Disney Pictures, WMA and the public relations team hired by Martin jointly launched the awards season public relations.

The traditional North American awards season starts in early December, but the awards season in a broad sense starts from the Toronto Film Festival in September.

The public relations began to lobby the judges, and free movie tickets were sent in large quantities by Disney Pictures to media reporters and film critics.

As the top client of the agency, WMA invested all the resources it could in Martin's awards this year.

Sponsors led by Coca-Cola, Cadillac and Brioni are also helping Martin build momentum.

In the media, various flattering articles have appeared in large quantities.

For example, Kenneth Turan, the top film critic of the Los Angeles Times, cheered for Martin: "So far this year, Martin's leading role in Split is the best role."