American Fortune Life

Under the impact of new media, traditional newspapers generally face challenges such as loss of readers, declining advertising, declining profits, and attenuation of channels. Many traditional media, including The New York Times, have transformed their business models, but they have not escaped the vortex of homogeneous competition.

The financial crisis has made the already sluggish newspaper distribution worse.

The Tribune Group in Chicago, USA, operates the "Los Angeles Times", "Chicago Tribune", "Baltimore Sun" and other important American media Tribune Group, Chicago Newspaper Group Sun-Times Media Group, Minneapolis Star Newspaper Company The five American newspaper giants, the News Chronicle Company and the Philadelphia Newspaper Company, have all been struggling, and have even reached the brink of bankruptcy.

It seems that Philip Meyer, a senior journalism educator in the United States, predicted that newspapers will die some morning in 2043, and it is slowly becoming a reality.

Andy knows that Jon Meacham's reasons are very good, and he also knows that the cost of paper media is a big reason for losses, especially for weekly paper media like "Newsweek" with rich content and many pages. The cost is much higher than ordinary newspapers.

As we all know, the launch of a newspaper requires layers of links, including reporter writing, relevant supervisors reviewing manuscripts, editors making editions, proofreading inspections, editor-in-chief signing editions, printing, and distribution. . . The manpower and material resources spent in each link constitute the production cost of the newspaper.

What's more, the "Newsweek" has offices all over the world and its circulation has once again returned to five million copies. The cost can be imagined.

It seems that it is necessary to carry out the knife reform again!

Faced with the vicissitudes of the paper media, whether it is mourning its misfortune or angering it without fighting, it is definitely not a wise choice to sit and wait for death.

To be honest, Andy's purpose of purchasing paper media is very simple, it is for the right to speak and influence. According to his growing net worth, even if he maintains these newspapers under his banner, there is no problem at all.

But things don't work that way. Andy is a businessman first, making money is the first priority, and only then can he consider other things.

In terms of newspaper reform, Andy's "New York Observer" has achieved great success. Of course, its size cannot be compared with "Newsweek" after all, and the reform is much simpler.

The current "Observer" is more personalized and tends to be luxurious private customization. Although the price has been raised and the service group is more niche, it is also more professional. Not only did it not reduce sales, but it opened up a new market. sales channels such as

Clubhouse, leisure center, personal collection information materials, etc.

Naturally, "Newsweek" cannot carry out reforms in this way. After all, although there are sometimes many left over from the sales volume of 5 million copies worldwide, this volume is the foundation of the right to speak and influence.

Otherwise, the four-star Li family wouldn't pay much attention to the "News Weekly" report.

"Boss, this is the next issue, the cover and main content of the North American and European editions..." Jon Meacham was also sweating coldly from Andy's gloomy face and sharp eyes. The file folder was handed over to the big boss.

As Andy became more and more successful, his aura became stronger and stronger, and almost no one would pay attention to his age first, and no one dared to despise him because of his youth.

Although he knew that Jon could not be blamed for the loss of the newspaper, as one of the few industries that made him lose money, even if it was only more than one million yuan, it was impossible to give him any good looks.

After taking the folder, Andy opened it casually. Looking through it, the content in North America mainly focused on in-depth reports on the general election and the economic crisis. After all, these two things are what Americans are most concerned about nowadays.

It’s the European version. When I saw the cover, I was startled and poked his eyes a little. His face twitched a few times unnaturally, and a large group of alpacas ran past. . .

"French Beauty Minister of Justice is pregnant out of wedlock and refuses to reveal who the father of the child is"

"Beautiful Dati had affairs with 8 men at the same time before she became pregnant..

. "

Dati, 43, has been single since a failed marriage in her twenties. During Lao Sa's tenure, Dati served as the Minister of Justice, and his fashionable and sexy dress attracted widespread attention.

In addition to the scandal with French President Lao Sa, it also includes a TV host, a cabinet minister at the time, a CEO of a large company, the Prime Minister of Spain, Lao Sa's brother, the Minister of Justice of the Desert, and the heir of a luxury company.

Well, the French version of the Find Your Dad quiz!

Jon Meacham was sweating coldly on his forehead. He carefully watched the big BOSS whose expression changed and the corners of his mouth twitched from time to time. His heart was also terribly bitter. However, this kind of exclusive news can increase sales, so it is impossible for him not to publish it. .

Although in the United States, who is the father of the glamorous queen's child who is making a fuss is pointing the finger at the big BOSS sitting opposite, this report may also attract more attention and ridicule, but it can sell money!

"You really know how to play!"

"call--"

Jon Meacham heard a teasing rant from the big boss, and watched him pick up the signature brush and swipe the approved name on the signature. His nervous heart finally relaxed, and he let out a soft breath.

"Exclusive?" Andy asked Jon, looking at him.

"Yes, boss, the news of this pregnancy has not been exposed yet. A reporter from our newspaper office dug up the news after finding clues."

"Tsk tsk, it really is a French woman..." Andy also shook his head and laughed. He really admires the French woman's ability to play. This is the old driver of the 111 bus!

"The notice goes on. At 2:30 in the afternoon, a meeting above the middle level will be held. The heads of the offices of various countries will participate in video conferences and brainstorm. The theme of the meeting is to come up with a solution to turn around the loss!" Andy looked at Jon Meacham and said.

"Okay, boss, I'll give the notice right away." Jon nodded solemnly, but he was uneasy in his heart. He knew that if he couldn't think of a suitable way, layoffs might be inevitable in order to reduce losses.

Although Andy just took over "News Weekly" and used the method of internal investigation to abolish some sub-stations and departments, but after all, he did not wield the butcher's knife for mass layoffs. However, this time it seems that disaster is inevitable.

Looking at the desolate back of Jon Meacham, Andy shook his head coldly. He naturally understood what this old media person who had worked in the newspaper for decades was thinking. Jon didn't want to read it. It is understandable that the subordinates who have worked together for many years have been laid off in batches, but Andy will not be merciful.

Although he bought "Newsweek" for one dollar, he also took over all the debts of the newspaper. Andy didn't want to pay for the foreign debts out of his own pocket. At first, he streamlined the organization, which at least made the books look a lot better. , and can also be responsible for its own profits and losses, naturally there is no need for large-scale layoffs.

But in this economic environment, not to mention the "Newsweek" newspaper, all companies are trying to save costs, reduce losses, and lay off employees in order to weather the financial storm smoothly.

The afternoon meeting went on for more than an hour in a tense and dignified atmosphere. Faced with many irresistible factors, we couldn’t think of many effective solutions. After all, in this economic environment and the downward trend of paper media, who would Can come up with golden ideas again.

In the end, in the silent meeting where everyone's breathing could be clearly heard, Andy expressed his decision to lay off staff with a deadpan face.

"Although this is a forced and helpless method, "Newsweek" still must implement the theme of content is king, and the investment in the content field will not be tightened and the quality will not be reduced. In order not to lose the status of the source of information, truth, opinions and trust , For this layoff, outstanding front-line reporters, editors, printing, and distribution are temporarily not included in the list of layoffs, and the network department will not be laid off, including administrative staff, and other departments will be cut in half..."

After Andy's voice fell, everyone in the conference room looked very dignified and bitter, and those executives who were not within the scope of cuts were not very happy. After all, they didn't do anything this time. When it was their turn, they couldn't escape the knife.