American Fortune Life

Paris.

On the street in the early morning of late autumn, the view of the Seine River is particularly wide. Both sides are lined with European-style old buildings. The leaves of various colors are distinct, and the clouds in the sky are so low that they seem to be within reach. The whole autumn in Paris is under the sunshine. It's so gorgeous under the light, it feels so intoxicating.

In the convoy that just drove out of Charles de Gaulle Airport, Andy saw the charming scenery outside the car window, clusters of golden tree canopies, and European-style buildings. Even if it was not the first time he came, he couldn't help but admire: " It’s like a beautiful and heavy impressionist scroll!”

Andy didn't like the French very much, except, of course, the beautiful French women. Especially those French people who are inexplicably arrogant. However, this kind of arrogance of the French is common, which has something to do with their national traditions.

The Germans generally believe that the French will always behave like masters, at least not servants, and there is always pressure to be neighbors with them.

Don't equate "freedom" with France. The freedom of the French is often based on inconsideration of others' feelings.

They think that humility will make people lack dignity, and the Gallic rooster very aptly illustrates the character of the French, arrogant and aggressive. . .

The arrogance of the French is aimed at everyone, and they are like this to everyone. Andy once heard from her when he was gently comforting and chatting after bombarding Marion Cotillard, Americans are uneducated, but the British like it Similarly, the Germans are too dull, the Italians have no brains, the Spaniards are crazy, and only the noble French are the wisest and bravest. . .

Feeling the arrogance in the bones of the French, Andy didn't say a word, got up and bombarded her violently, making her kneel and sing the conquest all night! "Spitting" all over his face. . .

Four Seasons Hotel George V Paris.

Following Andy's arrival, the housekeeper of the royal suite led four waitresses who had already stood at the entrance of the resplendent and flower-filled lobby for a long time.

Walking through the corridors of the hotel, the murals and sculptures are patchwork, as if you are in the Palace of Versailles in a trance.

Of course, the palace-level George V Four Seasons Hotel, for Andy now, is no longer dazzled when he stayed for the first time. He owns the Petit Versailles Palace, the only reason why he chooses the Four Seasons Hotel is that they know themselves better preferences, and know how to serve themselves.

"Mr. Smith, your breakfast is ready, prepared to your liking by Philip Legendre."

Stepping into the royal suite, the little assistant helped Andy take off his windbreaker. Hearing what the housekeeper said, Andy smiled and said, "Hehe, greet God of Cookery for me, thank you."

"Okay, sir."

Andy walked into the restaurant, the waitress had already opened all the stainless steel dining covers, and the delicious food was still steaming. After nodding with a light smile, Andy sat on the first seat and picked up the lemon on the table. He rinsed his mouth with a tall glass of water, and spit into the basin held by the waitress.

Napkin unrolled, knife and fork ready to enjoy his delicious French breakfast. At this time, the little assistant came in and said to Andy: "The boss, Sebastian and Cartier, will be there in an hour."

"Well, I see, you can sit down and eat too, it's very good." Andy wiped his mouth with a napkin, then nodded and said.

Now when it comes to the Ace of Spades, the first images that flash through people’s minds are: Andy Smith, Hollywood stars, nightclubs, luxurious and luxurious A wine labels! Several major elements of the brand have been deeply rooted in the hearts of the people, and the success of the marketing strategy of Ace of Spades can be seen.

"In the blind tasting competition this year, our Ace of Spades was able to leave Moët \u0026 Chandon, Princess Louise and other big names behind with 96 points. Everyone contributed a lot. The champagne sales reception is to continue to implement our marketing strategy.

As for the strategic transformation layout you proposed, let’s talk about it later. There is nothing wrong with the extravagant image in front of people. I don’t think there is any problem with the star effect, the rich and local tyrants’ squandering targets. Don’t forget,

The Ace of Spades first made its fortune in nightclub bars.

Don't make trouble with the market. As for those ridicules, hehe, do you need to care? noble? What a joke, if you can't sell it, talk about nobility! "

Andy closed the plan in his hand and threw it on the desk casually, with a sneer and disdain on his face. For the ridicule of the French media, in his opinion, he could not eat grapes and said grapes were sour. Even under the financial crisis, spades The sales of A have not been greatly affected, especially the hot sales in the Asian market, which almost directly wiped out the decline in sales in Europe.

"It's a product of savvy marketing through and through, so what if it's opportunistic and successful? We just blindly cater to kitsch, so what if we rely on celebrity effects to get attention?

Exquisite craftsmanship, pursuit of details, sense of design and beauty are all important factors of luxury goods, and they are indispensable.

The ultimate goal is to make money. Now that I have just gained popularity and established a brand positioning, you are now telling me that I want to get rid of the old image and prepare to concentrate on wine making and enter the high-end market?

Are you all out of your mind? ! "

The meeting area in the royal suite was silent, only Andy's stern reprimand, CEO Sebastian of Ace of Spades Champagne, big and small Cartier, and marketing director Bernanette were all sweating like pins and needles.

They didn't have much contact with the big boss. Although they had contacted at the beginning of the acquisition, after that, most of the time was managed by the think tank, and a briefing was submitted every day.

Many people feel that the Big Boss pays very little attention to the Ace of Spades champagne. It seems that they don't care about such a small amount of money at all, but no one thought that this group of people wanted to flatter them with the plan of raising their height by 13. to the horseshoe.

Nima, this face is twitching, it hurts!

"Sorry boss, it's my fault, I've been swayed by critics' critical attitude and remarks..."

CEO Sebastian Quaid had an extremely bitter expression on his face, and stood up to admit his mistake.

"The glittering idol glory is not just put down. The sales volume of Tianchao has surged, and this glittering packaging has played a vital role. Without star effect, which brands do you think you can snatch the market from?"

Andy stared at Sebastian coldly and said, he knew that this group of people felt that the sales volume was high enough, and they were constantly complained about by the self-proclaimed elegant French, as if they had improved their standards and didn't want to fight anymore. Labeled with local tyrant traits.

"Sit down, I repeat again, the first goal is to brew the best champagne. Brew a precious cuvée with the Ace of Spades, and the outer packaging must also be innovative. But the local gold is still our symbol! Now it is time for us to continue Carrying out the Ace of Spades star effect, a beautiful moment of consumer excitement, as for this..."

Andy looked sharply at the few people present again, reached out and patted the proposal on the table and said, "Wait until the Ace of Spades really leaves Moet, Princess Louise and other big names behind in terms of market share." It's time, it's never too late!"

"Understood, boss."

The few people present replied solemnly, for being reprimanded by the boss this time, it made them completely understand their own boss's mind, that is, don't pretend to be noble, selling it to make money is better than piling up the noble ones. More important in the wine cellar!