American Fortune Life

It can be said that in the era of the Internet, especially the era of mobile networks, newspapers are the most impacted traditional industry.

In the past, no matter in the United States or other countries, on the way to work in the morning, on the subway, or on the bus, taking a newspaper was a very compelling thing to pass the time and obtain information.

But now, this situation has been slowly changing. Newspapers are being replaced by mobile phones, and in the future, as the penetration rate of mobile phones increases, no matter where they are, everyone will be looking down at their mobile phones.

The rapid development of the digital age, the great pain in the heart of the paper media!

"In the digital age, the Internet, and the rapid development of new media, traditional media, especially paper media, have suffered greatly. Newspapers that have not kept up with the situation and changed their strategies in a timely manner will have a miserable life. Many newspapers will stop publishing and companies will go bankrupt. .”

After the press conference, Andy brought the CEO and editor-in-chief of the "Los Angeles Times" to the meeting room of Mockingjay Games Company, and at the same time opened the video connection, with the Los Angeles Times newspaper office in Los Angeles who were excited about the new owner Everyone in the video chat.

"The so-called transformation and innovation are not something that can be solved by building a website or developing an app. The key is to have a holistic view. You need to be hardworking yourself, otherwise you can only be eliminated. Facing the Internet, I just want to ask everyone.

Will you stick to the old ways, or be creative? Will you choose a life of ease, or a life of dedication and adventure? Are you going to be a cynic or a down-to-earth builder? "

Facing the camera on the laptop in front of the conference table, Andy asked a series of questions to torture the newspaper office.

"I know that many people in the newspaper regard me as the savior of the "Los Angeles Times", thinking that they can help the newspaper more financially and don't have to worry about the internal turmoil caused by the layoffs.

Well, these are indeed worth looking forward to and happy, and I will indeed give some financial support to stop the large layoffs.

I am no stranger to the newspaper industry. Everyone knows that I have several newspaper offices, although I have never been involved in setting the direction of the report or in matters related to content.

But that doesn't mean I don't value content. I know very well how the newspaper started, I also know the history and glory of The Times, and I understand the core competitiveness of the newspaper.

It's just that my perspective on newspapers may be slightly different from other people's. Having said so much, I just want to tell you one thing, the "Los Angeles Times" will usher in a change, a change that will make our newspaper more competitive in the digital age! "

Turning off the live screen connection of the newspaper office that was already boiling, Andy turned his attention to the newspaper CEO Eddie and editor-in-chief John in the meeting room with dignified and serious expressions. The action produced some worry and apprehension.

However, how could Andy be used to these people? Although he likes to delegate power and give professional managers trust and a lot of autonomy, but there is a prerequisite, that is, everything is in accordance with his Andy Smith's requirements. And the general direction formulated is working.

If you want to work under him and make money, you must understand who is the boss and who they are serving. If you can't figure this out, no matter how capable you are, Andy will let them pack up and leave!

Although Andy successfully acquired the "Los Angeles Times", but to be honest, there are some rejections and dislikes in the heart of the group of senior executives at the head office of the newspaper. Unruly and rebellious subordinates, no boss would like them, even if Andy is the only one who benefits because of them.

However, Andy will not touch them for the time being. After all, they have cleared many obstacles for their own leadership, and they can be regarded as meritorious ministers.

At the same time, Andy also understands the hearts of this group of people, including CEO Eddie who violates professional ethics.

He is also an old employee who has worked in the newspaper office for more than 20 years, step by step to the position of CEO, and has a deep affection for the newspaper office. Therefore, Andy also understands what Eddie did when facing the possibility of the newspaper office being dragged into the abyss. choose.

Understanding is understanding, and Andy is also willing to give this group of people a chance to gain his trust, so he is ready to start the reform plan as soon as he takes over, so that the "Los Angeles Times" can get out of the quagmire and at the same time completely control the newspaper for him. Conduct a personnel screening and removal.

"In order to clarify the main image of the "Los Angeles Times", improve the quality of the Times and readers' focus, reduce unnecessary burdens, and increase brand focus, starting next week, all local tabloids born from the Times and bundled with the Times will be closed! "

As soon as Andy finished speaking, the expressions of CEO Eddie and editor-in-chief John changed slightly, they looked at each other, and some Yuyu stopped talking, but they were stopped by the new boss with a wave of his hand, and they continued to hear the new boss say with a smile.

"The local tabloids may cater to the needs of some people, but for the overall development of The Times, they are mostly cumbersome, which is one of the reasons why the circulation cannot increase and they will lose money.

I know that doing this will make many people grit their teeth and hate us, and even make those tabloid reporters hate me, but these burdens must be cut off, and I will never allow those leeches to stick to my newspaper and continue to suck blood. Forget about preferential treatment! "

Facing the strong and unquestionable new boss, both Eddie and John could only feel bitter in their hearts, but nodded with solemn expressions on their faces. The editor-in-chief John did not reject the decision of the new boss in the slightest. To be honest, he did not either. I like those local tabloids who attach themselves to their own newspapers and take advantage of them.

"Content is the lifeblood and core of all media, and the Times is no exception. In the future, I will increase investment in newspapers in a planned way. At the same time, I will also make some adjustments in the personnel structure, recruit new editors and reporters, and increase the number of websites. The Internet releases regional reports every day, and the newspaper website needs to greatly expand its technical team.

The most important thing is that the newspaper office should distinguish the work tasks of its employees, and senior reporters and editors should have more freedom to conduct in-depth reports, instead of being too involved in ordinary reports.

In addition to manpower, the newspaper also needs to greatly improve the application of data. Use the data not only to understand user distribution and identify market segments, but also to use it in in-depth reporting. . . "

Newspaper CEO Eddie and editor-in-chief John Carroll began to worry about the new boss's decision one by one, and they also began to pick up pens to record. They were attracted by the new boss's reform decision.

After Andy finished talking about what he thought of, Eddie and John looked at him with admiration and excitement. As senior industry insiders, they naturally knew how many problems the newspaper office was facing, but they were affected by the predicament. There are not many solutions that can be thought of. The continuous large-scale layoffs of the head office also made them unintentional. It is his only wish to tighten his belt and live a peaceful life.

And now these changes by the new boss are undoubtedly sending them a signal that the "Los Angeles Times" is really going to rebuild its glory!

"Stop the planned sale of the Los Angeles Times Building, sell the 80-year-old headquarters building, we may lose more!

We and the "New York Times" and "Washington Post" are known as the three major newspapers. New York is the world's economic center, Washington is the political center of the United States, and Los Angeles? Think about it, we have Hollywood, which is the entertainment center of the world. We should expand our advantages, have a global vision, create our unparalleled entertainment version, subdivide the entertainment section, and we are the global entertainment vane! "

Andy stated his positioning and expectations for the "Los Angeles Times". Seeing Eddie and John's serious expressions, he was quite satisfied. The reason why he was so strong to them was to let them recognize the reality.

"The past of the newspaper has been turned over, and a new page has also been turned. I have given you the opportunity. Don't let me down, because the opportunity is only once!"

Hearing the last words of the new boss, the newspaper CEO Eddie and the editor-in-chief John were finally completely relieved and secretly relieved. To be honest, what they were most worried about was the attitude of the new boss towards them, even if it was Andy. It is understandable to start a big cleansing as soon as he enters the master, but the worst situation has not happened.

"Boss, we will start the reform immediately according to your request!" Eddie replied firmly and seriously.