American Fortune Life

The next morning, after Andy sent his parents on a plane to Washington, he rushed to Bloomberg News Corporation. bookmark our website

My cheap dad wants to realize his dream. In addition to his own family political resources, his Andy Smith's wealth is also an important part. Of course, what everyone values ​​​​is the increasingly powerful media power in his hands.

And this time, as long as Andy takes NBC Universal into his pocket, he will officially become the media king who keeps pace with Murdoch and controls the news.

In the luxurious office, Andy was looking down at the documents in his hands. The sunlight shone through the floor-to-ceiling windows and sprinkled on Amanda's shawl-blond hair, which was sitting in his arms. The white-gold light reflected her increasingly fair skin , the corners of her mouth are slightly raised, with a smile on her pretty face, a pair of beautiful eyes are looking at Andy without blinking, her slender and slender tui overlap, her legs are crossed, leaning on Andy's arm, the whole person looks Get up lazily, lightly.

"Wow—"

Andy closed the document, looked up and met Amanda's eyes, and then smiled appreciatively: "I really did not choose the wrong person. Not only did Bloomberg's TV station and radio station be integrated so quickly, but also the profit increased so much. "

"Hehe, in fact, it's mainly because the Bloomberg terminal service department distributed part of the profits to us. Otherwise, the profits would really not be too high." Amanda smiled and shook her head, telling the truth.

"Ha~ Regardless of the number of employees or the scale of income, the income of the Bloomberg terminal far exceeds that of the Bloomberg media, but in terms of global influence, the media is far greater than the Bloomberg terminal. This is why in In the first impression of non-financial practitioners, Bloomberg is a News Corporation.

Since I let Bloomberg Media stand alone, it is understandable that I need to charge fees to help the Bloomberg terminal to promote and expand its influence. Amanda, thank you. "

Andy looked at Amanda's beautiful sapphire eyes and said sincerely.

Amanda's beautiful face showed a very friendly and charming smile, she looked at Andy with burning eyes, and said with a soft smile, "It's not enough to just say thank you."

"Ahem..."

"coward!"

Amanda's unhappily charming white glanced at Andy, who coughed lightly to cover up her embarrassment, and scolded coquettishly, the last time I was in the hotel of Tianchao, it was obviously already in front of the door, this bastard just didn't take a step forward, although in the end they both Convinced the other party with the most, but it was very uncomfortable after all!

"hold on..."

"Boom——"

The knock on the door separated the two who were warmly hugging Andy's neck. Amanda stood up from Andy's tui, quickly sorted out the messy silk shirt in the long black suit, bent over and tugged at the tight white long trouser legs.

"any questions?"

Amanda, with a pretty blushing face, turned left and right, showed it in front of Andy, and asked Andy to check for leaks.

Andy looked up and down, and then made an OK gesture. Amanda stepped on high heels and went around the table and sat on the chair. The corner of her mouth turned up and she glanced at Andy, who was sitting upright, and hummed coquettishly.

"Come in!"

Justin Smith, who was dressed in a high-end suit, pushed the door and entered under the guidance of the assistant.

"So Amanda is here too." Justin walked in with a smile, looked at Amanda who was still a little flushed, with a pair of eyes shining brightly, with a meaningful expression on his face, and a strange tone of greeting.

Andy gave Justin Smith a blank look, and said angrily, "Don't be annoying!"

"Hehe." Justin sat next to Amanda, just chuckled twice.

Amanda reached out to straighten her long blond hair, glanced at Justin with a half-smile, and ignored his banter. The ambiguity between her and Andy was also an open secret. She doesn't care at all.

It was boring, Justin didn't care, but directly handed the folder in his hand to Andy and said: "I'm going to buy,

Traditional media has declined as an independent profit channel, but as a business form, it still has broad prospects for development.

The acquisition of Businessweek, in addition to being helpful for Bloomberg Group's value-added services, can also complement its business. "

Listening to Justin's introduction, Andy flipped through the documents and said, "Amanda, what do you think?"

"It is one of the business magazines with the largest circulation in the world. Advertising revenue has dropped by nearly one-third this year, and subscribers are also close to a record low. The purchase price is not high, but there are a lot of debts.

As the leader in the financial information industry, the Bloomberg brand has extensive influence within the financial industry.

But for the mass market, apart from the slight impact of Bloomberg News, before Bloomberg News was established, most of the time it was quoted by other media, and other services can be said to have no presence in the mass market.

Businessweek could be Bloomberg's first mass-market product with top brand influence. The purpose of Bloomberg News Corporation is to become an enterprise with extensive influence in the world, and Business Week just has the global top brand attributes for the mass market that Bloomberg News itself does not have.

Business Weekly is exactly what we need now as an influential newspaper or magazine. The text channel, Bloomberg TV, and video channels together build a complete information release channel. "

Andy looked up at the eloquent Amanda, with a satisfied and appreciative smile on his face, while Justin was not surprised. After all, he knew Amanda's ability very well. In addition to his family background, his own talent And ability is also top-notch.

"Free distribution?"

Justin heard Andy's question, and explained with a smile: "I have already discussed with the Bloomberg terminal. Business Week is provided as a free value-added service to the best-quality Bloomberg terminal customers. Bloomberg Terminal will Pay us $100 a year for each copy.

Free distribution can not only improve customer loyalty and satisfaction. On the other hand, the free strategy will make Bloomberg Businessweek a portable magazine for every Wall Street elite, successfully covering the readers of "the richest 1% in the United States". This in turn increases the advertising price.

For other industries, Bloomberg News lacks an extensive interview channel, reporter network and talent pool.

As a comprehensive business magazine, Business Weekly has accumulated a wide range of content, contacts, brands and talents around the world.

Businessweek can use its brand attributes and resource accumulation to assist Bloomberg's media business to grow rapidly. "

Andy listened with a serious expression, nodding from time to time. He still had great trust in Justin's ability. This guy's smooth-talking skills and ability to do things with vision have been verified for a long time.

Amanda narrowed her beautiful eyes slightly, and the MEI attitude that Andy had teased had completely dissipated, replaced by the temperament of a strong business woman.

"I didn't know it before, but now I know that Bloomberg's terminal services and data services are really a big gold mine with extremely high profit margins.

But it is growing slowly. The Bloomberg terminal is not bad for money, but the Bloomberg terminal is poor for growth. The media business and other emerging businesses, such as venture capital and financial recruiting, are businesses with high growth potential for Bloomberg.

Bloomberg Terminal and Bloomberg News have pretty much found the right combination. The Bloomberg terminal provides deep accumulation in the capital and financial fields, while we can provide a global brand and behind-the-scenes accumulation in the non-financial field.

Instead of facing the external market at a distance, it is better to cooperate with the Bloomberg terminal first, so as to complement each other and develop together is the most correct path. "

"Does that old fox Michael Bloomberg know?" Andy frowned slightly and nodded, then looked sharply at Justin and asked, shaking the document in his hand.

"I know, I have communicated with him a few times, and he is happy to see the results. He is very happy that he can get a new growth point for the Bloomberg terminal. After all, what he values ​​most is the development of the Bloomberg terminal business. , As for the news business, to be honest, he never planned to rely on it to make money, and it was just for Bloomberg's influence."

Justin Smith nodded and said that the key reason why they were able to quickly integrate Bloomberg's media business was that Michael Bloomberg didn't care about this part of the business from beginning to end.

"Hehe, since that's the case, let's do it this way." Then, Andy picked up a pen, opened the folder, signed his name on the last page, closed the folder and said with a smile: "As long as you can To make money, whoever makes the money is different!"