American Fortune Life

After calming down his excitement, Blair handed some documents to Andy. "Boss, this is some of my company's plans for the next stage. With the success of "Minecraft", the remaining two development teams in the company are obviously a little eager, and they are asking me for people. I am going to recruit a group of new ones. Currently, the "Minecraft" development team has the largest number of employees, with more than 50 people, and the number of other directly subordinate personnel is almost 100."

While flipping through Blair's plan, Andy raised his head and said with a smile: "If you don't have enough staff, recruit them. After all, the company already has successfully operated game products, but don't recruit the developers of "Minecraft". As the product is optimized and upgraded, the number of people in this team may need to be expanded.”

"Well! I understand the boss." Blair replied happily.

"These are all good things. This is the first game to be put into operation. You want to swallow this 3d game company and this physics technology development studio? Hehe, I'm a little impatient, and besides, the company's current funds are not enough For the acquisition of these two companies at the same time, I think it’s better to wait, and the funds that have been withdrawn will still be used for the promotion of “Minecraft.”

Andy looked at the sales report in his hand. In just a few days, 1 million sets were sold. Although it was already a huge success for a new game, he knew that this was different from the real value of "Minecraft". It is completely incomparable. He clearly remembers that in his previous life, in 2014, this game had sold 12.2 billion sets worldwide. This is just the beginning, and we must increase its publicity to form a brand effect.

"But boss, the technologies of these two companies are really urgently needed by the company, and they are both very good, especially the game engine of this 3D game company, which is definitely the best engine that can be bought at present. Blizzard's 04 The 3D engine sold 2 million in 2019, if we miss this opportunity, we don’t know how much it will cost next time.” Blair explained anxiously, he had been preparing for the acquisition of these two companies for a long time , especially this console game company, because the boss of this company is in urgent need of funds and is looking for a buyer everywhere.

As long as this company is incorporated, the current Mockingjay Game Company can fully fill the vacancy in console game development, especially the 3D game engine. If the company develops it by itself, it needs special investment in both manpower and material resources. The key is time. , in this era when time represents money, it is really crucial to be early and late.

In fact, Andy is very clear about these things, and he also understands Blair's eagerness, but he really has no money. Well, he still has about 3 million dollars in his account, which is reserved for his usual consumption, besides Even if it is taken out, it is not enough to acquire two companies at the same time.

I couldn't help but frowned slightly, and after thinking for a while, I said, "Well, for the millions of dollars that the company has received, you should do a good job in the advertising of "My World" first, find a newspaper to write a soft article to hype it, and open it on the official website. An area where players can upload videos of their game builds and have other players vote for the best game build video for $10,000."

After hearing what Andy said, Blair's eyes lit up. This is a good idea. After all, "Minecraft" has a high degree of freedom. Currently, as a stand-alone game, it takes a long time for players to dig out the game. Without external stimulation, it is obviously a bit unrealistic. After all, most players still prefer to destroy rather than build when playing games.

As soon as this selection activity starts, players will definitely have enough curiosity about this game, so that they will have enough patience to experience the real fun of this game and increase the stickiness of this game.

"As for the two companies you mentioned...you can talk to them first. I will solve the funding problem. Before the company is fully developed, I will not withdraw funds from the company.

When another version of "Zhizoom" goes on sale, I don't think the company will need me to increase capital investment in the future. "

Andy thought for a long time, and finally he absolutely accepted Blair's application for the acquisition of those two companies. Although after the subprime mortgage crisis, many game studios would go bankrupt and close their doors, at that time, they could take in many excellent studios with just a little money. , However, it is indeed a bit too long in terms of time. Relying on the game ideas in his mind, the profits he can create in the past two years will definitely be much more than the money he will save in the future.

Blair looked at Andy a little excitedly: "Thank you, boss!"

"Hehe, what's there to thank for this, this company is also my painstaking effort, besides, I am not short of money, I just want to see if we can become a legendary company like EA or Blizzard!" Andy said At that time, I thought of those companies in the previous life whose market value reached more than one billion with a single game. "Minecraft" was acquired by Microsoft for $2.5 billion, "Zombie" had a market value of more than one billion, and "Angry Birds" had a market value of 1 billion. reached billions of dollars.

Now he just took out two of the games that can run on all platforms. When the curtain of the smart phone era kicks off, hehe, Andy will not let go of any game in the previous life download list Creatively, ea's market value of 40 billion at that time might be able to challenge it.

"By the way, is the company's brand marketing officer here? Let's hold a management meeting in a while, and the company's brand marketing will be formulated from now on. Also, the company's burning mockingjay logo animation is too rough I also need to make a new one, with a unique bird song, I hope that every player will think of all the games operated by our company whether they see the logo or hear the bird song in the future.”

Blair listened carefully to each of Andy's requests, and agreed with the boss's emphasis on brand marketing. After all, he was born in sales, and a good marketing plan can definitely drive sales growth, so he is also very appreciative of this newly established department. s concern.

"Boss, do we need to establish some overseas branches? After all, with the promotion of "Minecraft", other brands will come to ask for advertisement placement. Our game is an open game with a high degree of freedom. Favored by some brands." Blair suddenly asked Andy.

"Huh? Overseas branch... It's a good idea, but it doesn't take too much. Just set up an office in some important countries and regions, and let them take care of brand licensing, advertising placement and attention to piracy at the same time." .” After pondering for a while, Andy spoke out his thoughts.

"Okay boss, then I'll inform everyone for a meeting..." Blair took a sip of his coffee, stood up with a smile, and said to Andy.

"Well, call the important members of the other two game development teams. I need to know the progress of the development. In terms of personnel ratio, Blair, you should treat everyone equally. Don't just because "Minecraft" has already started to make money. , put the focus on them." Andy said with a smile.

"Hehe, don't worry boss, they all have unlimited potential, how could they favor one over another." Blair said with a smile.

After watching Blair open the door and go out, Andy tapped the armrest of the boss chair lightly with his fingers, thought for a while, then picked up the phone on the table and made a call.

"Hi Bud, how is the company doing in the past few days?" Andy finally wanted to use the funds in his own stock market, but before that, he needed to understand the recent stock market situation.

"Hi boss, everything in the company is normal, the company's employees have been screened, and the investment is also proceeding in an orderly manner. It has already begun to make profits. The recent decline in crude oil, before OPEC reacts, you can still make a fortune. , It’s just that the capital is too small, and our total capital and contract value ratio can only be leveraged at a maximum of 5 times, so the risk increases, but the profit will not be so rich...”

Andy frowned, listening to Budstone's chattering series of financial terminology, he understood it, and after a lot of words, he summed it up in one sentence, "Boss, there is too little money to operate. ! See if you can give me more!"

Andy couldn't help but smile wryly while holding the microphone. He knew that Bud had been staring at the Apple stock he was holding for a long time, so he asked helplessly, "How is the current Apple stock?"

"Not good, I analyzed the data during the shock adjustment, and there is a possibility of downside. Moreover, I analyzed all the data of Apple stock after Jobs' return, and I found a big problem. I speculate that this It will fall after the next adjustment, I suggest to the boss that you should first throw away the stocks in your hand..."