American Fortune Life

During the period of drastic changes in the company, the most important thing is to let employees fully understand the company's mission statement, have full confidence in the uncertain future, and stimulate innovation and vitality.

"Continue to close 300 stores and continue layoffs. To adjust the tactics of ignoring store operations due to blind expansion of store scale, use data and high standards of actual observation to select stores that meet profit targets and continue to operate.

Strict implementation and execution allow each barista of Starbucks to provide each customer with a perfect cup of coffee, pay attention to the needs of customers, and return to the product itself.

Update the store's IT system, computers, and programs to make employees more efficient and reduce waiting time for customers.

Combining local and regional elements for innovative design to create community culture.

At the same time, implement the reward plan, Starbucks card, and build a point system.

Reorganize the supply chain to reduce waste, so that every store can get the supply in time, and avoid the bad experience brought by out of stock to customers. Believe me, this will save us a lot of money!

Innovation can stimulate the vitality of an enterprise. The clover coffee machine, Pike Market roasted coffee, VIA instant coffee, and the Blue Mountain coffee brought to us by the chairman. . . "

Andy looked at Howard Schultz, who was sitting there calmly and honestly, talking with eloquence. There was no speech, no plan, everything seemed to have been thought through in his mind hundreds of times, without any hesitation. One by one, piece by piece.

From Howard Schultz, Andy saw very strong courage and determination. Andy can feel that Howard still maintains the original intention when Starbucks was founded, and insists on providing customers with a "third space" where people connect with each other.

However, Andy also knew from the frank communication between the other party and himself that despite being such a powerful person, he was also very anxious, and it had lasted for a long time. After all, reform is not easy, and it will mobilize the whole body. However, if you want to stop Starbucks' declining revenue and declining profits, you need this kind of determination and optimism.

"The decision-making is very decisive and full of confidence. Don't be afraid of being ridiculed by the outside world. I support you, and the board of directors will support you. I believe that we can pass through the long fog. As long as we move forward firmly, we will finally see a clear sky ,win."

With a satisfied expression on his face, Andy looked at Howard Schultz with a smile, and gave him the greatest support without hesitation. After his words fell, the conference room erupted in the warmest applause.

In corporate reform, the most fearful thing is that the road ahead is confused, the leadership is not unified, and they cannot be united. Although Andy is not a good CEO, he can definitely be regarded as a good leader.

And a good leader requires a strong think tank and executive team. Appoint top talents in the professional field and let them stay in particularly suitable positions. This can not only solve problems well, but also bring unexpected results. pioneering work.

Therefore, Andy did not kick out Howard Schultz, the real soul of Starbucks, but gave him more free power and stronger support than before.

Andy stretched out his hand to signal with a smile on his face, everyone in the conference room immediately stopped applauding, and looked at the new chairman with burning eyes, and Andy was also very satisfied with the effect, which showed that this group of guys had accepted their , and have a sense of awe.

"If you have been walking on a road for a long time, as if there is no end in sight, as long as you believe that you can and do the right thing, then go forward boldly! Victory is not a decision, a move, a change can produce Yes, it's a combination of all the hard work you put in and it takes time. All we need to do is just work together and move forward!"

"Crack..."

With a smile on his face, Howard Sultz was the first to give a standing ovation. He admired Andy Smith, the new chairman, and looked forward to the rebirth of Starbucks.

Andy smiled calmly and looked at the scene where everyone in the meeting room applauded warmly for him,

Very useful and satisfying, the happiness brought by the sense of accomplishment is really addictive!

. . . . . .

"In front is the first Starbucks store. I still have the key to this store. There are many good memories here. Because of Starbucks, this place has become one of the famous tourist attractions in Seattle."

In the carriage, Howard Schultz smiled, pointed to the Starbucks store diagonally ahead, and introduced to Andy.

In the Pike Place Market in Seattle, USA, there are crowded fruit and vegetable shops, butcher shops and freshly caught seafood, and there are ragged homeless men in some alleys.

Andy watched all this through the car window, and couldn't help laughing: "It seems that our convoy is going to be blocked here. Fortunately, it's not a few steps away. Let's go, let's get out of the car and walk over."

"this--"

Howard was a little hesitant. He saw the scene surrounded by hundreds of reporters outside the headquarters when he just left the Starbucks headquarters. It was also the first time he really felt how popular the young chairman was. Super star.

"Hehe, it's okay. I'll put on my sunglasses. I just need to walk into the store before the reporters catch up. Let's go..."

As he said that, Andy put on his sunglasses with a smile, and patted the back of the front seat. Martin, who was in the co-pilot, quickly opened the door and got out of the car. While giving orders through the communicator, he opened the door for the big boss.

Andy got out of the car, tugged at the hem of his suit, and saw that he was surrounded by bodyguards, causing many passers-by to look sideways and cast curious glances. Martin shoulders.

"Don't be so nervous. I'm improvised. There's no danger. Come on, Howard. I've been famous for this first store for a long time."

Howard looked at the dozens of bodyguards who were facing the enemy, with stern expressions, and a dangerous atmosphere spread out, and there was a wry smile in his heart. Although everyone is a billionaire, but this billionaire himself is comparable to this one. , It's really the same as parallel imports, it's really incomparable.

At a distance of dozens of steps, Andy and his group were like a drop of boiling water breaking into a frying pan, causing everyone in Pike Place Market to focus on them, and finally someone recognized Howard Schultz's name. identity.

"It's Andy Smith..."

"My God, he's so handsome..."

. . . . . .

I don't know that it was the girl who screamed, and the surrounding crowd was in an uproar. Before the crowd could react, a large group of reporters and paparazzi with cameras came running behind them like vicious dogs.

Hearing the noisy and chaotic sound behind him, Andy, wearing sunglasses, looked back, smiled slightly, and stepped into the Starbucks store with a green door frame.

Meanwhile, the guests at Starbucks looked curiously at the dozen or so burly men who suddenly squeezed in, their complexions changed slightly, and they began to discuss in a low voice.

"Hello, Mr. Schultz. Hello, Chairman..."

The Starbucks store manager wearing a green apron rushed out and greeted Andy and Howard with an excited smile. Just after the board meeting, Starbucks stores around the world have received a letter of trust that Andy had prepared long ago. The chairman's email officially opened the Andy Smith era of Starbucks.

The customers who were waiting in line looked curiously at Andy, who was wearing sunglasses, and Howard, who was smiling wryly. They also heard the greeting from the store manager, and they all looked at Andy Smith, who was looking around with a smile on his face, in astonishment. .

At this moment, there was a call from the door that had been blocked by the bodyguards, and those customers who were still a little bit surprised looked back and were startled.

All the places with glass in the entire Starbucks are cameras, the crowd has surrounded the entire Starbucks store, and there are many claws and claws gathered at the door, shouting "Andy Smith..."

The scene became very chaotic, and Andy took off his glasses, smiled and said to Howard, who was smiling wryly, "Give me a green apron."

"what?!"

Howard glared angrily at the yelling store manager, frowned and ordered: "Bring me the spare one, and mine, all here."

"Okay, okay, right away..." The somewhat confused store manager hurriedly turned around and ran into the back office, and quickly brought two aprons.

Andy took the green apron, took off the suit with a smile, and handed it to Martin beside him, then put the apron around his neck, fastened it with his backhand, and smiled to Howard who also tied the apron: "Come on, you will teach me how to soak coffee."

Howard shook his head helplessly and smiled bitterly. Well, since the big boss is interested and wants to play, he can only play with him.

"Sorry, can I provide you with services? This may require you to wait for a while, after all, this is my first job."

Andy had a sunny smile on his face, and said warmly to the young black girl who was already in disbelief, her eyes widened, and she covered her mouth to prevent herself from exclaiming.

The young black girl was already so excited that she couldn't control herself, she just nodded desperately, her big eyes fixed on Andy, and the other customers around screamed even more, and they all looked at the black girl with envious eyes. sister.