American Fortune Life

"Return, reinvention, innovation, Starbucks' transformational journey."

"Starbucks ushers in the Andy Smith era."

"You get not only coffee, but also - Wi-Fi!"

"This is where dreams start, and it all starts with a cup of coffee."

. . . . . .

The headlines of the entire network and various media websites were frantically swamped by Andy Smith personally entertaining customers, making coffee reports, various on-site photos, and interview reports of on-site customers.

And those customers who bought the coffee brewed by Andy and had a close contact with Andy even showed off their photos with Andy on the INS, and praised and praised Andy in various ways.

Approachable, humorous, charming and temperamental, with a sunny smile that warms people to death, etc. There are countless compliments.

The instigator of wireless network coverage of Starbucks stores, the young FU named Angel, was surrounded by reporters and paparazzi as imagined.

"He's so cool, he's really nice, I never thought he'd be so approachable, you know, he's Andy Smith, he's a super rich man worth tens of billions, my God, I'm still dreaming, he They actually accepted my suggestion and made the decision to allow free Wi-Fi to cover all stores..."

In the presidential suite of the Four Seasons Hotel, Andy stood in front of the floor-to-ceiling windows, listening to the report on the phone, while looking back at the news report being broadcast on the TV, he couldn't help but smiled with satisfaction.

Looking out of the window, you can have a panoramic view of the most beautiful and distinctive buildings in downtown Seattle. Under the deep blue sky, the bright sunlight pierced through the clouds and shone brightly, shining warmly on his body.

"Boss, the Los Angeles Times is here."

Andy turned to look at Martin with a smile and said, "Let them in."

Strike while the iron is hot. Faced with many media interview requests, he will naturally only take advantage of his own family, and now Starbucks is his asset. In order to suppress the stock price of Starbucks, he dug Starbucks to death. If you fill it out by yourself, you can only go to battle in person and help Starbucks clean the floor!

"Good afternoon, boss, I'm Lauren Hilgers..."

"Hehe, good afternoon, Lauren, please sit down." Andy smiled and shook hands with the ace reporter under his banner. Even the assistant reporter on the side, he did not ignore the handshake with a warm smile. .

Andy and Lauren sat on a pair of sofas by the floor-to-ceiling windows. After a short chat, the interview officially began after the housekeeper of the presidential suite brought coffee.

Interview with his big boss, even Lauren Hilgers, who is known for his sharp questions, can't die to ask tricky questions to embarrass his boss. First, after congratulating the boss for joining Starbucks, the first question is about In the morning, the Big Boss raised the spotlight at the No. 1 Starbucks store.

"Hehe, I didn't expect such a big response. After the Internet and TV reports came out, the stock price of Starbucks immediately rebounded. This is a surprise."

Andy happily smiled at Lauren Hilgers, saying that he appeared in Starbucks No. With the influence of Yao's network marketing, he can be regarded as a marketing idea king.

In the future, those big figures will put down their airs one by one, take the line of being close to the people, and make people who are down-to-earth, and those are nothing more than a marketing method.

In this era of entertainment to death, if you want to gain both fame and fortune, in addition to looks and abilities, sometimes, it is the general trend to let go of the airs, mingle with the general public, and show a strong affinity.

Arrogance can be both a motivator and a stumbling block. Thinking that he is superior to others, arrogant and arrogant is undoubtedly digging his own grave.

. . . . . .

"As for Starbucks' growth in the next stage, it is mainly to carry out reforms, through multiple brands and channels, to extend the Starbucks experience from the third living space to every part of consumers' lives.

. . "

With a calm smile on his face, Andy crossed his hands in front of him, talking freely.

"... Indeed, Schultz was initially reluctant to sell Frappuccinos at Starbucks. Because Schultz thought that this kind of non-caffeinated, fancy-looking heavy NAI cold drink did not meet his understanding of coffee. However, I was very Love Frappuccinos, I think they taste great."

The corners of Andy's mouth turned up, and he said with a smile, he knew the future. Frappuccino accounted for almost half of Starbucks' sales. Get banned.

"Everyone knows that Schultz is a super coffee lover. He likes double-espresso macchiato coffee, which shows that this person has requirements for the taste and quality of coffee, and he is extremely sensitive to the smell in the store.

To be honest, I also don't like the smell of burning nai cheese during processing that drowns out the aroma of coffee in the store. However, we can't take away the hot-selling sandwiches in breakfast. We can only redesign a new process and improve our sandwiches to refill Starbucks stores with the aroma of coffee. "

"...Cooperating with the press is very important for Starbucks. In the future, Starbucks will successively establish partnerships with newspapers such as "Los Angeles Times" and "Newsweek", providing customers with more and more choices of paper publications. "

You know, Andy has long been interested in this piece of fat. Since many customers like to read newspapers to relieve boredom while waiting for coffee or enjoying breakfast alone, the cooperation of selling newspapers in the store has brought a larger user group to both parties. and substantial profits.

As for Starbucks’ former cooperative newspaper, The New York Times, Andy can only say sorry to them. This is what he has been pursuing to complement each other’s industries, thus forming an internal circulation system in a certain sense.

You must know that the self-consumption system of the cluster is not something that can be broken by various rumors and gossip from the outside world, so that the industrial cluster under his banner has become a community of multiple interests, firmly locked, and even solidified consumer groups , forming an indestructible bond.

"Before I entered Starbucks, the market's evaluation of Starbucks was "commercialization of experience". However, in my opinion, it is through continuous replication and expansion that Starbucks is gradually losing the quality and coffee experience of a few years ago.

To make matters worse, Starbucks is also facing the cold winter of the overall financial environment in the United States and the crisis of its own stock price plummeting.

On this point, I have a highly consistent view with Schultz, so I am very supportive of Schultz's reform, although this means that Starbucks will continue to close some stores and lay off employees, but, believe me, This is just a temporary labor pain. Starbucks will usher in a rebirth by removing the fake JING.

The transformation of Starbucks will take a long time-although it is long, our goal is clear, and although it is slow, we will make progress step by step. . . "

The next morning, Washington.

"Maybe I should give Andy a call and have a chat..."

Sitting at the dining table and eating breakfast, he frowned while watching the interview with Andy Smith of the Los Angeles Times, and said in a rather helpless tone.

"About layoffs?" Ao Hei Niu's wife asked with concern.

"Well, according to the data I got, the U.S. non-agricultural sector lost 533,000 jobs in November, the largest number of job losses in a single month in 34 years.

Clearly, the job market has collapsed. Companies are doing everything they can to deal with the economic crisis, resorting to layoffs and other cost-cutting measures to survive the recession.

The job market is almost indescribably dire, with the U.S. losing nearly 2 million jobs in the past month, nearly as much as the entire year of the 2001 recession.

The service industry provides about 80% of the jobs in the United States. If the service industry suffers, the U.S. economy will suffer.

For every job lost, there is a personal crisis in every American family.

Starbucks is closing 300 more stores and laying off thousands of workers, omg I have to talk to him! "

Reports about Starbucks' continued store closures and layoffs are not the only ones that are nervous and anxious about President-elect O'Hai Niu.

The job market in North America is facing a bone-chilling cold wind. In the face of the storm of layoffs, the outgoing, incumbent and elected presidents of the United States are on pins and needles.

Whether they are very concerned about Andy Smith's flying shoes or Zipperton, the layoff news revealed by Andy's interview makes the already anxious mood even more depressed. The three of them really don't want to be reported by the media Nailed to the pillar of shame with the people and sprayed to death with KOU water!