American Fortune Life

The group of female mobile game players cannot give up no matter what. Fruit Swordsman, Candy Crush Saga, Angry Birds, Plants vs. Zombies and other games have become the most popular mobile games in the world.

Minecraft has always been at the top of the download list and cannot be shaken. Although the economic crisis is raging and the income of various industries has been greatly affected, Mockingjay Games still officially entered the top 10 global game company profit list in 2008 with a profit of 2.6 billion US dollars. Single.

The rising trend of the Mockingjay game company has attracted the attention of the entire game industry.

Let the game company become your own cash cow, the wish of the cash cow is officially fulfilled, and the next step is to continue to develop new games while deeply tapping the potential of each game.

"My World", "Angry Birds" and "Plants vs. Zombies" Andy are ready to authorize Universal Studios theme park to add new themed game items.

What Andy is thinking about now is to face the explosive growth of smartphones in the next few years, launch more classic mobile games, and completely occupy the leading position in the industry.

Andy has never realized that being a porter is shameful, but he firmly believes in the idea of ​​walking his own way and letting others have no way to go!

In the IT industry, there are too many cases of garage companies catching up from behind to replace established companies. This is why companies such as Google and Facebook will gobble up new companies in the industry everywhere. In addition to strengthening themselves, the more important thing is to eliminate potential rivals .

On this point, Blair, the CEO of the Mockingjay Game Company, also understands it very clearly. So, Andy will laugh very happily when he sees that 70% of the 2009 company development plan report he sent is about mergers and acquisitions. .

However, Andy still vetoed one of the proposals to acquire the toy company and develop and produce the mockingjay game series of toys.

It's not because he doesn't know how big the profits of toys are, but because he is very aware of the huge profits in the global toy market, whether it is the world's largest toy company, Mattel, which is famous for its Barbie dolls, or the Danish Lego company, the U.S. Hasbro's annual profit can reach billions of dollars.

Andy will never ignore such a big piece of cake.

Whether it is Universal Pictures, NBC, Marvel or Mockingjay Games, they all have a large number of themes that can be used to operate toys.

Although the toy peripherals of various companies have not been ignored, except for the Marvel Group, which has its own toy company to operate its own IP, the others, whether it is Universal Pictures or Mockingjay, are authorized to other toy companies for production and sales. Although it saves trouble, in terms of profit, it is undoubtedly impossible to satisfy Andy.

To be honest, Andy has long been interested in the Lego company in Denmark. Unfortunately, after learning about it, he vetoed the idea of ​​annexing the Lego company, because the 76-year-old Lego company is a family business with intricate relationships. Neither the Lego family, nor the Danish government nor the Danish people will agree to a forced acquisition.

There will be great resistance, the cost of the acquisition is not a small figure, and the risk of failure of the acquisition is very high, and Andy does not want to do useless work.

"Da da--"

Andy squinted his eyes slightly, tapped his fingers on the desk surface quickly, thinking, "It's time to split and reorganize..."

Spin off the toy company controlled by NBC Universal and the toy company of Marvel Group, merge and reorganize to form a new company, use this as a fulcrum to carry out horizontal mergers and acquisitions, grow stronger at the fastest speed, and use rich IP resources , Come to the toy market.

Lego City, whether it was before or now, is Andy's favorite building block toy. Since 1988, the patent of the Lego Group's self-locking building blocks has expired, which means that any company can produce toys similar to Lego since then. Brick-compatible plastic bricks, as long as they don't use the LEGO logo.

The game "My World" is undoubtedly the most perfect compatible toy for Lego blocks.

The Lego Group is also very aware of this, so a long time ago, the Lego Group came to the door, hoping to buy out the license at a high price plus profit sharing.

It's a pity that they met Andy, a chicken thief. How could Andy make the decision to be led by others.

"Ok--"

The corners of Andy's mouth raised, he stood up and raised his arms high, stretched his body, and said to himself: "It seems that I have been busy at sea this time."

Near noon, Andy packed up and got into the Rolls-Royce. The convoy left the Petit Versailles Palace and headed for the Four Seasons Hotel down the mountain.

"Crack - click -"

"Andy, do you have anything to say about the criticism of the charity?"

"Andy, when are you going to release a music album..."

"Mr. Smith, can I do an exclusive interview..."

"Is it too extravagant to spend a million dollars on a party..."

When Andy got out of the car and squatted at the reporters at the Four Seasons Hotel, the paparazzi surrounded him excitedly, the sound of camera shutters kept coming and going, and questions kept coming.

Andy walked towards the gate of the hotel with a calm face. The bodyguards opened their arms and isolated the safe zone with cold expressions. Walked into the hotel unimpeded.

"Hi, Mr. Smith, this way please—"

The female lobby manager with a sweet smile stretched out her hand in an inviting gesture, led the way, and walked towards the restaurant.

Andy walked into the private room of the restaurant and looked at the elegant and calm Son Yejin with a sweet smile, with heavy makeup, exquisite facial features and charming electric eyes, the glamorous Han Caiying and the pure and beautiful Han Jiaren with watery skin, showing a satisfied smile on their faces.

"To be honest, I am still very satisfied with being able to take the three major Korean goddesses under my command..."

Andy smiled and leaned over to kiss the three girls one by one. Her pretty face was slightly hot. Han Jiaren, who was still shy, lowered her head and didn't dare to look at Andy who was sitting beside her. Dee took her little white hand and played with it.

"What did I say, there are newcomers and forget the old ones." Han Caiying, who was smiling with her foxy eyes, raised her eyebrows and teased.

"Hehe." Andy shook his head and chuckled, looked at Han Jiaren who was shy and almost blushed to the neck, turned his gaze to Son Yezhen who kept a sweet smile and said, "Yizhen, I arranged an interview with you by the Los Angeles Times tomorrow."

"Tsk tsk, the double actresses are treated differently." Han Caiying looked at Sun Yezhen enviously and said enviously.

"Heck, it's so sour!" Sun Yezhen replied with a light smile, but she was still very happy in her heart. Entering Hollywood is the yearning of actors from all other countries. No matter whether she succeeds or not, this golden body will make her famous in Korea Status and worth have been greatly improved.

Han Jiaren raised her pretty pink face, looked at Son Yejin and said softly, "Congratulations, Ernie."

"Don't be stupid, there's nothing to congratulate, the elder is here, it's not all about his words." Sun Yizhen said with a winking glance at Andy who was only smiling.

"Hehe, don't worry, you have a chance. I will take you to Universal Pictures in the afternoon. The first job for the three of you to sign a new agency is to become the spokesperson for GUESS Korea. Next, the three of you will jointly shoot A group of spring advertising blockbusters."

After Andy finished speaking, the three girls couldn't help but their beautiful eyes lit up. As female stars, maybe they don't understand other things, but when it comes to fashion brands, they know better than anyone else. Gales can definitely be regarded as a high-end brand in Korea, and many people recognize this international brand.

"By the way, Yizhen, you don't have an endorsement contract with Bawang, do you?" Andy asked with a slight frown as he thought of something.

"My fashion brand endorsement expired the year before last. After I won two awards, I was originally approached by an endorsement, but it's not because you changed to a new company, and it has been delayed until now." Son Yezhen charming He gave Andy a blank look and explained.

"Well, it looks like it's still my fault. I'll give each of you three a big contract as compensation, haha." Andy stretched out his hand to caress Han Jiaren's back, raised his eyebrows and smiled.