American Fortune Life

Living in Tampa, you have to endure high temperatures for most of the year, sunshine almost every day, and the seasons here basically alternate between dry and cool and hot flashes. Surrounded by bodyguards, Andy boarded the helicopter sent by the hotel to pick him up. When the plane lifted off, he looked down at the ground through the window.

In addition to the queues of cars that were blocked, there were many fans walking slowly towards the city, shirtless and painted their whole bodies in the colors of their support team, male fans who felt that they were both "cool inside" and "cool outside". , Look at the beauties wearing short skirts and bikinis in groups of three or four, chattering and laughing, fans who are family-based. . .

Although it has brought a lot of inconvenience to Tampa, the Super Bowl has also brought huge economic benefits to the host city.

A large number of fans and sports people flocked to the city, driving the local hotel, entertainment, catering and other industries, and it is estimated that a total of at least 350 million US dollars in revenue will be brought to Tampa. The media estimated that a total of 140,000 people would go south to Tampa.

It sounds like there is no loss, and the host city is full of joys and sorrows, but in fact, the city where it is located is not as profitable as the outside world imagines.

Many people do not occupy land. The tax on Super Bowl ticket income exceeding 4 million US dollars must be returned to NBC. In addition, the city’s income from tourism, accommodation, consumption, etc. is offset by other expenses, such as in Additional investment in public order and security and so on.

However, in any case, even if it loses money, from the perspective of economic development in the long run, the host cities like Tampa still make money. After all, cities are on the world level.

The opportunity to gain exposure is priceless.

Tampa Waterfront Marriott Hotel, long ago, this hotel was booked by Andy for three days before and after the Super Bowl.

After all, to deploy the most comprehensive and powerful live broadcast team of the TV station, and to invite many celebrity performers, you need enough rooms. You know, it is absolutely hard to find a room on Super Bowl day.

In particular, many people are still dragging their families. For example, Andy Smith, the big boss, is a big family, and Ivana's big family, plus Andy's women who will also come to the scene to watch the game .

The cost of renting out the entire hotel is nothing to Andy, the key is convenience, comfort and safety.

In addition to NBC employees, Andy's relatives and friends, the entire hotel is now the stars who will perform before the Super Bowl. The staff is extremely simple, and the hotel is easier to manage and provide services.

Regarding security, Andy has never dared to take it lightly. After all, this is the United States, which takes protecting the earth as its mission, takes over the global anti-terrorism mission, and goes through fire and water. But the United States cannot prevent terrorist attacks on American soil. . . . . .

You should know that black dynamite can be bought in many supermarkets and discount stores in the United States. Black dynamite or smokeless dynamite is widely available online and comes with instructions, a step-by-step study manual on how to detonate it. . .

I have to say that the United States is really a fucking free country!

To be honest, it’s not that Andy is timid. He really thinks that the United States should learn from a certain country in terms of security work when hosting major sports events. Yes, how safe it is!

Andy got off the helicopter, nodded to the NBC TV executives who had been waiting near the tarmac for a long time, then walked into the hotel surrounded by the crowd, and went straight to the meeting room of the Marriott Hotel.

The meeting room is arranged in a U-shape with tables and chairs. On the rostrum is a super-large projection screen. Andy walked directly to the middle and sat down. He stretched out his hand and gestured to the subordinates who quickly found their positions: "Everyone Sit down."

When everyone sat down, Andy looked at Jeff, the president of NBC, and asked, "Tell me about the situation."

"Okay, boss." Jeff nodded with a smile on his face, and said, "All the advertising spaces have been sold out.

Including all spots from the Super Bowl pre-show and the main game, it was a huge success in terms of ad profits, totaling a record $261 million. "

As soon as his words fell, Andy smiled with satisfaction and saw that after hearing this year's advertising revenue figures, all the executives present were delighted and excited. To be honest, for any American TV station, broadcasting the Super Bowl It's a sure-fire business. In fact, NBC Sports has spent a lot of money on this sports event this year.

You know, under the shadow of the economic crisis, this year's Super Bowl tickets are 20% cheaper than before.

However, after all, the Super Bowl is the Super Bowl, which is the most special sports game in the United States every year. After waiting for a whole season, the fans are looking forward to this pinnacle battle, and they are so jealous.

"Under the current economic background, this is an extraordinary achievement for NBC." Andy looked around in satisfaction, without hesitation in affirming the work of everyone present during this time, and continued: "This time The milestone advertising revenue also shows the status and unique charm of the NFL brand in the hearts of the American people. As a TV asset, the Super Bowl has shown great strength in today's economic environment. It has become the largest festival in our country, bringing In typical American fashion, advertisers are well aware of the enormous value of this day.

Therefore, I decided that NBC should go all out and win the rights to broadcast all future Super Bowl games as much as possible! "

"Yes, boss." NBC Sports and Olympic Chairman Dick Ebersol replied without hesitation under the gaze of Andy and the people around him. The milestone success of this year's Super Bowl is most creditable and happiest. to be his.

Since NBC exclusively broadcast the Beijing Olympic Games in North America and achieved success, the economic crisis that began in the second half of last year caused NBC's advertising revenue to decline steadily. When he won the rights to broadcast the Super Bowl, Andy hadn't joined NBC Universal yet. At that time, Dick had already started to go to the battle in person, attracting investment, and he was afraid that the advertising space for the Super Bowl would not be sold.

But now, not only are the advertising spots for the main game sold out, but also according to the requirements of the new boss, the broadcast time of the Super Bowl has been infinitely extended, and the broadcasting time of the Super Bowl is required to be broadcast continuously throughout the day - including pre-game and post-game performances, It is simply to create a new record in the history of Super Bowl broadcasting.

And this has created more advertising space, making NBC's Super Bowl broadcast advertising revenue reach 261 million, which is much more than the 180 million Fox broadcast in 2008.

Andy knows that the advertising space on the Super Bowl is just like the Chinese merchants' obsessive pursuit of the Spring Festival Gala advertisements. American merchants will become more and more fond of the Super Bowl. The competition for advertising space will become more intense, and even become a subcultural phenomenon. You must know that even this year, there has been a ruthless character—Budweiser, which spent 30 million US dollars to buy 5 commercials.

"I want to make the Super Bowl a unique festival in the United States. When you negotiate with the professional football league, you can tell them my idea. While NBC brings them benefits, we will also do our best to build the Super Bowl. Become a subculture, I believe, as long as they are not fools, they will choose to cooperate with us!"