American Fortune Life

Chapter 1708 Make money, even pit yourself!

? Since March 6, the pop king Michael Jackson held a press conference in the United Kingdom and officially announced that he would come back to hold a concert, which has shocked the whole world music scene.

The 50-year-old pop star, who has been framed as the "problem king" by the media, has been out of the public eye for years, but his enthusiastic fans have not forgotten him.

In recent years, Jackson's alleged bizarre behavior and changing appearance have made people sweat over his health.

Various media, and according to the so-called relevant sources, Jackson had undergone a series of health checks before holding the press conference, which proved that he has good physical fitness and can complete high-intensity concerts. . .

Andy, who has experienced a sudden death from Jackson's drug overdose, naturally knows better than anyone that all of Michael Jackson's so-called "problems" are false accusations, but what if Andy knew?

Burns, facelifts, noses, 'bleached skin', and hundreds of millions of dollars in debt, all attributed to the 'unjust case' that happened in 1993. It was this lawsuit that put Jackson into one eixie scandal after another, and made him a "street rat".

Over the past 10 years, MJ has been portrayed as an abnormal monster from the inside out!

To put it bluntly, Andy really likes MJ's music, and that's all. In the face of this 'quagmire', Andy can only do what he can to help. As for helping MJ with all his strength?

Sorry, can't do it!

In particular, this involves a copyright competition of more than 2 billion US dollars. In the face of such great interests, how much does Andy have to pay to be a good person?

More importantly, now MJ has already closed himself, and no one believes it. Even if Andy wants to help him, the exchange is not even a thank you, but a suspicion.

Moreover, against MJ, it is not only the group of people at Sony, but also the envy and hatred of him by the group of 'whites' hidden in the dark American society.

Therefore, what Andy can help him can only be given within a reasonable business framework. Of course, he will also do something to obey the destiny. However, this needs a suitable time. As for whether it can change anything, only It's up to MJ to decide.

"What happened to these two?"

In the conference room, Andy looked at two documents about the female singer Uda Tako and South Korea's BoA,

Promoted on the HULU video, playing the commercial agreement to promote the MV, frowning slightly.

"Boss, this is my agreement." At this time, a Chinese sitting under the CEO opened his mouth to take the pot.

"hy?" Andy looked at the Chinese-American tree Zhang, who was personally invited by CEO Jason to join HULU as the development director.

"In order to attract Asians, open up the Asian market, and the gimmick of the Asian queen war, I believe that it will attract great attention in Korea and the foot basin.

The popular singer Utada Hikaru and South Korea's little queen Boa have released English albums in the United States at the same time. The two are quite popular in Asia, but whether they can conquer the United States, the world's entertainment center, fans of both countries are full of expectations.

In addition, both companies have the intention of borrowing our platform to promote, and the promotion fees they give are appropriate after all. "

After listening to this explanation, Andy nodded with satisfaction to Tree Zhang and smiled: "It's a good plan, I've heard of this Uda Tako, but it's this Baoer. When I was in Korea, I heard that she was Korean. Britney, hehe, if you want to get a share of the American music scene, it seems that there is no precedent for Asian singers to succeed."

"The agency SM Entertainment to which Boa belongs has invested a lot, buying a lot of billboards in New York and Los Angeles, and playing promotional videos. In addition, he also has frequent activities in the United States, including attending various celebrity banquets. They also want this girl Singers were able to sing singles at our "hulu Live" concert, and they were willing to pay $1 million for it, but I just don't understand..."

"Haha..." Hearing Jason's doubts, Andy couldn't help laughing, and Tree Zhang, who knew Asian culture, also chuckled and shook his head, "The reason why they are willing to spend this money is because they only need to pay for their daughters. The singer has created a situation where she has a firm foothold in the United States and is very popular, and when she returns to Asia, the name of an international superstar can make them earn more, or even a dozen times that amount."

"Gold-plated." After listening to the boss's straightforward explanation, Jason was also stunned.

"That's it, hehe, since the other party has given the money, the agreement will be fulfilled." Andy didn't mean to despise the stupid hat. To be honest, as the most powerful top industrial assembly line idol manufacturing base in Asia, the Korean stupid hat company is true. It's quite a set, and after a little pondering, Andy raised his eyebrows and smiled and said: "Well, let's not favor one over the other, let's also ask the female singer in the foot basin."

"Okay, boss." Jason responded to Andy's proposal without hesitation. As a pragmatic American, a profitable business would not hesitate.

At the end of the meeting, Andy came to the office of the chairman of HULU, and Jason, who followed him, began to report separately. Although the current shareholders of HULU Video almost include the other four major Hollywood film companies except Disney, NBC, ABC, FOX, but An Di Smith is the absolute majority shareholder, and Jason, the CEO, was assigned by Andy, so Andy naturally followed suit.

"It's time to start the next phase of the new advertising model, telling our ad co-op that every episode of Hulu can be tied to an exclusive sponsor starting in the second half of the year, which I believe is for big brand-conscious companies , they prefer to associate their image with professional, legitimate, well-produced content. That way, our ad revenue model will be more solid.”

More than half of Andy came here this time to make this decision. You must know that advertising revenue is an important criterion for measuring the success of a video website. From the beginning, the advertisements of HULU video cannot be skipped. At the beginning, it was regarded as a joke by the video industry, thinking that it would arouse the resentment of users, but Hulu wisely resolved this negative possibility under Andy's instructions, handing over the control of what ads to watch and when to watch them. given to the user.

Now that hulu video has become the second largest video site in the United States, it is enough to show that Andy's decision is extremely correct.

"Okay, boss."

"Continue to expand the lineup of traditional media content providers, including niche channels and online content providers this time. We must still adhere to the original concept of becoming the most comprehensive and most complete program on the Internet, providing a one-stop service. The streaming media service store of the station service should be aimed at netizens as long as they go to the HULU network, and basically do not need to go to other networks to watch programs.”

Andy reiterated what he said when he sent Jason to take over as CEO of HULU Video. This is what Andy hopes the other party will keep in mind.

"Understood." Jason responded very seriously, and then asked: "Boss, shall we continue to be free? After all, we are now No. 2 in the United States, and we have passed the novice period of latecomers and have established a firm foothold in the market. , and there is enough user viscosity, maybe we can try partial charging."

"Don't worry about the fee!" Andy shook his head and rejected Jason's proposal. After all, he was his own person, so it's hard not to explain and answer the confusion of his subordinates.

"For HULU, our users have formed the habit of free consumption. At this time, what we need to do is not to rush to break, but to adapt to this habit. After consumers become dependent on your products, we will gradually charge at this time. Not too late.

In addition, we are backed by investors who have a huge library of video programs. Therefore, the copyright price is relatively low, the authorization method is relatively simple, and the rich advertiser resources brought by the three major companies as intermediaries make us Have the strength of self-purchase to provide free services. "

After seeing Jason nodding and expressing his understanding, Andy continued to laugh: "However, it won't take too long for the fee. Hasn't the company already bought the copyright of my "House of Cards"? Maybe we can start filming at the end of this year. Now, let it be our first paid web drama!"

Hearing his big boss mentioned that HULU video bought his film and television adaptation rights of "House of Cards", Jason, as the CEO, had a black line on his forehead, and his face was tugged a few times unnaturally, not because of anything else, but because of The copyright of "House of Cards" is too expensive.

It is no wonder that his own boss can become the richest man in the world by killing his own company!

Andy can probably guess what Jason thinks, but he won't sell it cheaply. After all, Mockingjay Copyright Company is his wholly-owned salary, and HULU Video is a joint-stock company. There are seven or eight shareholders alone. Major shareholders, but they will not let themselves lose, and others will be cheaper.

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