American Fortune Life

? People will no longer read newspapers and buy magazines, publishing houses will face bankruptcy, and bookstores will no longer care about them. . . Paper media will gradually become the epitaph of Chinese culture in the long history.

With the rapid rise of the Internet and the prevalence of all kinds of self-media, the paper media seems to be unable to hide its decline. All kinds of bad words have already heard all kinds of bad words, and the paper media seems to be really powerless.

The advent of the Internet age has revolutionized the way people read, and mankind has entered the era of "quick click reading". Relying on the characteristics of fast communication, wide audience and strong interaction, the Internet has become the "mainstream" media in the new era. The status of traditional paper media has been severely impacted,

In the Internet age, it is not terrible for a person to have blind spots in knowledge, as long as he has mastered the method of finding knowledge. The search engine of the Internet is the magic weapon to overcome the knowledge blind spot. Enter keywords and relevant information will appear immediately.

With the rapid development of the Internet, the paper media, which used to be considered as the sole holders of the right to speak, was caught off guard. The American newspaper industry, which used to ignore websites such as Google, finally launched a counterattack against these websites in the face of a life-and-death crisis.

The press conference this time is the pre-war unification talks in which the American newspaper industry blows the horn of counterattack.

Although Andy has acquired a lot of newspaper offices, the sales volume of several newspaper offices is also shrinking, and some newspaper offices are at a loss, but in Andy's view, survival of the fittest, change can survive, and change means death. Even in the future, paper media cannot avoid the cruel reality they will face.

In Andy's view, paper media will be slowly squeezed out of the market and living space, but it is not so easy to die out. Although the Internet is the most democratic and freest information publishing platform, it also has fatal flaws , that is, the truth and rumors coexist, and most of the information is one-sided and fragmented, so it lacks authority.

Originally, Andy really didn't want to participate in this conference, but two heavyweights called to invite him. In addition, in the face of some stinky and shameless news integration websites, he, as a member of the The big bosses of many newspapers are indeed disgusted, so they will participate in the meeting by video conference. You must know that although the information carrying capacity of each page on the Internet is limited, it can be linked infinitely.

For a long time, websites such as Google have acted as real-time news portals by listing American newspaper websites and news search links of many newspapers, attracting netizens to browse, but they are unwilling to share online advertising revenue with the quoted news media, which has aroused all newspapers. At this point, Andy is determined to stand on the side of the newspaper alliance. After all, this also touched his cheese.

"Everyone, we can no longer just sit idly by and watch those websites take away the results of our work with legal perversions. Their behavior of thieves makes us very angry,

Can't stand it any longer! "

At the beginning of the meeting, Associated Press Chairman Singleton took the lead in firing. His words were sharp, which shows that he has endured for more than a day or two. At the same time, I propose that for the content of online news reports, our newspapers across the United States should work together to develop a "copyright management and tracking system" and launch a new "search page" to guide users to find the "newest and most Authoritative real-time news source. "

As soon as Singleton's proposal came out, it quickly received positive responses from all the editors of the newspapers present. Andy saw the "Los Angeles Times", "Newsweek", "Miami Herald", "New York Observer" and other newspapers under his own The editor-in-chief or person in charge all raised their hands in agreement, and couldn't help but chuckle.

It seems that in today's conference, people in the traditional media can really unite to the greatest extent, discuss a counterattack plan, and take coordinated actions.

Andy will naturally not stop it. This is a really good thing for his newspaper, even if Google is the first to bear the brunt of the Internet companies targeted by the alliance of traditional media, even if Andy is a shareholder of Google, but after all He is just a shareholder and did not join the board of directors. Google has touched all the cheese of traditional media, and it deserves to be targeted.

"Google has always taken other people's copyrighted content as its own. Here, I hope you will unite and use our respective media channels to fight back."

As soon as Murdoch, a media tycoon, opened his mouth, he immediately quieted down the already chattering venue, and everyone turned their attention to his face, wanting to hear what he had to say.

"Should we allow stealing of our copyrighted content? The answer should be no. Some sites are at best parasites, or technological roundworms in the bowels of the internet. News Corp. plans to file lawsuits against infringing sites like Google."

As soon as Murdoch's voice fell, it immediately aroused sympathy and discussion among the people present, and the editor-in-chief of "Wall Street Journal" Rob even raised his voice and said loudly: "There is no doubt that Google is the biggest Internet parasite. .Readers are used to the fact that most of the content on the internet should be free, and I think this perception is misguided. But news aggregators such as Google capitalize on this misperception. These sites have little awareness of what brings them money. The content is created by us traditional media."

All of a sudden, the whole venue became chaotic, and the editors and directors of newspapers began to criticize and accuse those news aggregation websites headed by Google. The crowd was really excited.

"Mr. Smith, what do you think about this?" Associated Press Chairman Singleton turned his head and smiled at Andy in the video window.

"Yeah, Andy, what do you think of this?" As the scene quietened down, everyone's eyes were focused on Andy's young and a little too handsome face in the video connection. Murdoch, who was a little confused, but marveled at Andy's achievements in his heart, also turned to Andy and asked.

For Singleton and Murdoch's inquiries, Andy has long been prepared. After all, his current status and status doom him to being unable to keep a low profile. His strength really does not allow him. Wherever he goes now, he will become The center of attention, the title of the world's richest man is really bluffing.

"With the emergence and growth of the Internet, debates about the future fate of newspapers have never stopped. There are many "bad-mouthing" arguments such as "newspaper cold winter theory" and "newspaper demise theory". However, I still acquired a number of newspaper offices , because, in my opinion, the emergence of a new communication tool does not lead to the death of the old communication tool, but triggers it to assume a new communication function.

The acquisition of a newspaper office is because I firmly believe that content is king. In terms of professionalism and authority, the Internet cannot replace a newspaper office!

Mr Murdoch's anger is understandable. Like the music industry, I believe that colleagues here have also seen that new distribution channels have changed the way newspapers earn money. However, some sites do not produce their own news content, but manage to attract readers by organizing content and advertising it.

Those sites' fortunes are built on retrieving the content we produce, and that content powers their most lucrative search ads.

This is what we cannot forgive and what we cannot accept, and it is definitely not what some people think, our traditional media is the enemy of the Internet. "

"Yes, Mr. Smith is absolutely right..."

"That's it!"

"Sounds great, that's what we wanted to say..."

"We must not let them steal our stuff and use it for profit..."

Andy's words resonated with everyone in the audience. After all, they are elites in the traditional media industry. They are all too clear about the opportunities and challenges facing the future development of traditional media. If everyone present is stupid If you do, you won't be sitting here.

"Our anger is not declaring war on the Internet and Internet innovation. It comes from those websites that steal the fruit of our labor and turn it into their means of profit. We need to let them understand one thing, that is, if they want to use our If things make money, then we need to give us our share!"

"That's right, they have to pay for our newspaper assets!" Murdoch was the first to speak in agreement, and others also agreed. To put it bluntly, everyone present knows that traditional media cannot stop the impact of the Internet, but The shock is the shock, whether it is their need or theirs, the lawsuit is not the goal, and forcing the websites led by Google to sit on the negotiating table and hand over real money is the ultimate goal.

In fact, Google has long signed an agreement with Andy Smith to use the content of his newspaper, which is why Andy did not explicitly mention Google in the above speech. However, Andy still expressed the above point of view. After all, there are still many news aggregation websites like Google in the United States. To be honest, it is impossible for him to send people to watch and sue one by one. Andy will naturally not miss the opportunity to put pressure on those websites.

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