American Fortune Life

When Universal Studios Osaka opened in 2001 under the banner of American Hollywood movies, it was a blockbuster, with 10 million visitors. It's a pity that the good times didn't last long. After that, the number of tourists declined all the way, shrinking to only about 7 million at one point, and the tens of millions of tourists became the glory of the past.

Universal Studios Osaka, Japan, which opened in 2001, was first operated by Footbath Company after obtaining authorization from NBC Universal. Because most of the funds were obtained from loans, the operation of funds was once in trouble.

In 2005, after Goldman Sachs Group invested in Universal Studios Osaka, it became its largest shareholder. After Universal Studios was listed on the Tokyo Stock Exchange GEM, Goldman Sachs Group conducted a public acquisition of shares, and Universal Studios Osaka became a non-listed company.

This time NBC Universal bought the shares of Osaka Universal Studios from Goldman Sachs Group. In addition to the cheap price under the financial crisis, the most important thing is that Andy hopes that Universal Studios theme park can become a theme park that can be compared with Disney theme park. Comparable brands.

There are only four Universal Studios operated by nbc Universal, namely Universal Studios Hollywood, Universal Studios Orlando, and Universal Studios Osaka. paradise. The annual passenger flow of Universal Studios has been maintained at around 8 million. Although there is no way to compare with the original 10 million passenger flow, such a figure can still make it one of the top 25 theme parks in the world. It is also the main reason why Andy wants to return it to NBC Universal.

Of course, the problem of not being able to make further breakthroughs has been plaguing Universal Studios. The top priority is to find a way to solve this problem as much as possible.

A hot spring hotel in the quiet mountains at the foot of Katsuragi Mountain in Osaka, which was found and packed by Andy Mori according to Andy Smith's request during Andy's trip to Osaka. This is called secret soup in the foot basin, between wild mountains and wild water It is a real secret place, where you can enjoy the beautiful scenery of the four seasons of nature that varies throughout the year, and taste authentic mountain delicacies cooked with local ingredients.

And the secret hot spring hotel under Mori Gangyi's contract is an antique footbath-style building structure, with only six luxurious Japanese-style rooms, which is just enough for Andy and his group to stay.

Andy looked at the hot spring built of a whole piece of cypress, surrounded by a dense forest, and the sight of the ocean can be seen from the treetops. The open hot spring pool seems to be floating in the forest, which is beautiful.

"Hiding by the stream and forest in the mountains, enjoying the most primitive nature alone... I am very satisfied here." Andy said with a satisfied smile.

"Whether it's early morning or dusk, whether you're bathing in the morning dew in the courtyard, or looking at the mountains and rivers in the distance, in this quiet space, people can always calm down and have an unexpected dialogue with nature ,

Listen to the soft singing of the elves in the mountains. . . "

Sister Ziling who was standing beside Andy couldn't help sighing intoxicatedly, causing Andy's eyes to stay on her somewhat ruddy side face, raised her eyebrows slightly and said: "Hehe, the taste of happiness is still on the tip of SHE." , let's go, let's experience the beauty of this place first from the ingredients and chef's skills!"

"You are such a devil, you must know that food is my worst enemy..." Elder sister Ziling said charmingly, that whine made people feel an indescribably destructive YU.

"Haha, food must be enjoyed, even if you need to do more exercise afterwards, in short, let's talk about it when you are happy first, what do you think?" Andy naturally stretched out his hand to lightly support sister Ziling's waist, and gestured , accompanied by Sen Gangyi, who was very winking, bowed slightly, stretched out his hand to signal, and walked in front to lead the way.

And the little assistant who followed Andy step by step looked at Ziling's sister's graceful S-curve, and had to admit in his heart that this woman with a sheep voice had a unique and good running frame.

Japanese cuisine emphasizes natural color, delicious taste, various shapes, and excellent utensils, and the materials and cooking methods pay attention to the sense of season. On the tatami, there is a black dining table in front of each person, and the dining table is full of various dishes and bowls.

"...Actually, if we want to eat delicious food, we should go to Dotonbori Food Street, the birthplace of Osaka eating culture, where there are countless signature stores and a variety of delicious food. I was really reluctant to go there last time. It’s gone, especially the pineapple buns, I still miss it very much when I think about it now.” Sister Ziling put down her chopsticks gracefully, watching Andy drink up the sake in the glass under Sen Gangyi’s very humble and respectful toast , said with a sweet smile.

"Oh? Then I really want to go and have a look." Andy nodded to Sen Gangyi, who had filled him with wine, and said to sister Ziling with a smile.

"Miss Lin is right. Dotonbori is indeed a food street that food lovers especially like to go to." Mori Gangyi smiled and said while breathing.

In any case, Andy always felt that the words of the people in the foot basin were a bit weird, especially, the English level of the people in the foot basin was known all over the world. Not only Andy could not understand them, but they themselves could not understand them.

Fortunately, the Mori Gangyi I am looking for has a background in the United States, and he can speak English very well. Otherwise, he can really chat with gestures and hand gestures. Although Andy's Japanese level is not bad, he can't. To apply the idea of ​​​​convenient people.

Andy nodded, and then said to Sen Gangyi who had returned to his seat: "Have you finished sorting out the movie theater until now? Faced with the downturn in the amusement park, what do you have in mind?"

Andy asked directly. Regarding the work of his subordinates, he never beat around the bush, but straight to the point. Sen Gangyi also hurriedly sat upright, and replied with a serious expression: "Boss, I have sorted it out, and I do have some ideas to report to you." .”

"Well, relax, let's talk about your thoughts first, don't be restrained." Andy stretched out his hand and made a downward movement to let him relax.

"Hi!"

Sen Gangyi instinctively bowed slightly and responded solemnly, and then slowly relaxed his figure, still without a smile on his face, and began to say solemnly: "After sorting out the work, the first question I ask myself is, do we have any more? Is there a chance for tens of millions of people to visit?

But to answer this question, it is not enough to rely on words and beliefs. I still think that there are only numbers, and data is the most honest. All phenomena in the world can be calculated with numbers.

During this period of time, I have been asking employees to take to the streets to do consumer surveys, and the results, according to my own set of mathematical thinking methods, can confirm the potential of Universal Studios Osaka’s 10 million visits a year, The next step is to develop a marketing strategy.

When most people plan to climb Mount Fuji, they imagine the scenery on the top of the mountain, not the journey from the foot of the mountain to the top of the mountain. However, they often have to stand on the top of the mountain and look down to see how to go up the mountain at a glance.

I mainly think about the composition of tourists, brand value enhancement, and pricing strategies, and I have some suggestions and plans. . . Please correct me boss. "

As he spoke, Sen Gangyi took out a document bag from a purse beside him, and handed it to Andy with both hands solemnly.

"Well, the idea is good. I will read it carefully." Andy took the file bag and nodded in satisfaction.

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