American Fortune Life

This is the first time that U.S. President Okumi has participated in this dinner during his term of office. According to the usual practice, Ao Guanhai frantically shook his burden for the first time at this "White House Crosstalk Conference", telling jokes, sarcasm politicians, complaining about the media, and displaying American humor.

Tucao, who came back from Mexico where influenza A was ravaging, gave him a warm face-to-face gift, complained that his own child was imprisoned for taking pictures from Air Force One, and complained that the vice president was as rampant as his first dog Make trouble everywhere, boasting about his political achievements after becoming president. . .

It has to be said that as the president of the United States, one must know how to use wisdom and humor to resolve all kinds of embarrassing scenes on the international and domestic stages, and the textbook-like American humor shown by Ao Guanhai made the whole dinner party laugh.

Americans love humor and politics. It can be said that looking at the previous presidents of the United States, all of them are masters of speech and jokes. Not to mention the well-recognized Ao Guanhai, the zipper has stopped, and even the not-so-humorous little flying shoes have also practiced well in the "post" of the president.

"...your job is to inform the public, to pursue the truth. As we gather tonight, our country and the world are facing extraordinary challenges. It is also a truly difficult time for journalism.

Like so many other industries in this era of globalization, you have seen sweeping changes, technology and communications, causing a sense of uncertainty and anxiety about the future. There are extraordinary, hard-working journalists across the country, In the last few days, the last few weeks, the last few months have lost their jobs, and I know every newspaper and media outlet, is struggling with how to deal with these changes, and some are struggling to stay afloat, and it won't be easy , Not every ending is a happy ending, unless you are the newspaper that Andy Smith likes. . . hehe. "

"Ha ha..."

Ao Guanhai couldn't hold back his laugh even when he teased him, and showed his big white teeth, which caused applause and good-hearted laughter from the audience. The camera lens fell on Andy's face who laughed and shook his head because of the teasing. It was a smile that trembled wildly, and her pretty face was full of pride and happiness.

This is a stalk known all over the United States. Andy Smith has never stopped buying newspapers, and several newspapers have benefited a lot from it. However, recently, Warren Buffett has publicly bad-mouthed the newspaper industry, indicating that the newspaper industry has not acquired This makes many good people think that this is strong evidence of the hostility between Andy and Buffett.

"Hehe... But it's also true."

hehe. . .

Ao Guanhai's words caused a burst of laughter again, but many people in the media industry also looked at Andy Smith with a glimmer of hope. After all, the media industry is really difficult. It is definitely a blessing to be able to hold TUI, the new richest man in the world. This is a great thing that makes people laugh out of their dreams. You must know that there are really no super rich people who are not short of money and are interested in traditional paper media, except for Murdoch.

"... your ultimate success as an industry is essential to the success of our democracy, which keeps our system running, Thomas Jefferson once said, if he had to in a government without newspapers and without government Given the choice between newspapers, he would have no hesitation in choosing the latter, obviously, Thomas would never compete with cable news. . . ”

Accompanied by the chuckles of the guests, Ao Guanhai continued: "But his central point is dependent. A government without newspapers, a government without all kinds of indomitable and vibrant media is not an option for the United States of America."

Papa——

The audience applauded thunderously, Aoguanhai looked around,

Pausing for a while, he continued: "So...Andy, you should buy more newspapers."

"Hahaha..."

The audience burst into laughter again, and Andy could only shake his head and laugh again. Many people were not surprised by Ao Guanhai's continuous teasing of Andy. After all, the relationship between Andy and Ao Guanhai is not a secret.

Although Ao Guanhai's words are nice to hear and very helpful to the media industry, they only satisfy the vanity of the media industry people present, without any real help. The reality is that amidst the ensuing negative economic news, From time to time, there are news that some newspapers have to stop printing and change to online media due to losses, or even close their doors.

American "San Francisco Chronicle", Chicago Tribune and other American newspaper giants are facing financial crisis. The newspaper groups have all said they may be forced to close, following the example of city dailies in Denver and Seattle. Like the broader economy, America's golden age of print media seems to be passing.

In this urgent reality, during the entire reporter dinner, the elites of the American media industry were undoubtedly full of various hopes and ideas for Andy Smith, the big benefactor. Quiet too.

"The challenges facing newspapers are the result of a number of factors, including changes in the advertising environment. At the same time, the economic downturn has clearly hit all traditional media." Andy faced the Newspaper Association of America Senior Vice President Bennett said calmly, "For many newspapers, the next year will be the most critical period. Perhaps, during this period, some newspapers will no longer exist."

Regarding Andy's almost cold prediction, Bennett also shook his head with a bitter smile and admitted: "The recession of the American economy has led to the largest decline in advertising revenue of American newspapers since the Great Depression. In the first quarter of this year, some newspapers advertising revenue will drop by 30%.

What the US newspaper industry needs most now is for traditional advertisers to resume advertising spending. If newspapers experience a 15% to 20% decline in revenue for 3, 4 or even 5 years in a row, they go out of business. No industry can survive in this situation.

I really hope that if the economy starts to stabilize, so does the newspaper's ad revenue. After cutting costs, newspapers may break even and even turn a profit. But for now this is just an expectation. "

Donald Graham, chairman and CEO of the Washington Post, who accompanied Bennett to chat with Andy, listened to the conversation between the two, and his complexion sank slightly, but he quickly covered it up, but his heart was equally bitter. Incomparable.

In the past two years, like other traditional media, The Washington Post failed to escape the impact of the financial tsunami.

At the same time, the rise of the Internet and the transformation of digital technology have deeply reshuffled the media industry. With the loss of readers and advertisers and the decline in advertising revenue, the Washington Post at this time can be said to be struggling. In the first quarter of this year alone, the Washington Post lost more than 40 million US dollars, not to mention last year. The loss of more than 200 million US dollars.

Faced with huge losses, and despite all its efforts to go online, The Washington Post remained steadfast in its dogma that the best strategy was to attract as many readers as possible, paid or not. But the family members also gradually realized that they could do nothing to save the newspaper, and at the same time, their interests were damaged, and some different voices appeared within the family, thinking that since they could not keep the "Washington Post" as a great newspaper for a long time , they go looking for someone who can do it.

As a family member, Donald Graham was naturally very angry and dissatisfied when he heard this voice, but he really had no better way to turn losses into profits, whether it was increasing revenue and reducing expenditure, or large-scale layoffs. Before, these methods were just a temporary measure to quench thirst with poison, but they would continue to weaken themselves and die slowly.

Donald Graham's eyes flickered as he looked at Andy Smith, who remained calm and calm from the beginning to the end, and didn't care about the trouble and dissatisfaction caused by the loss of the newspaper he bought.

Young, rich, and so interested in the newspaper industry, Andy Smith, who is full of the feelings of the rich in the old days for newspapers, may really be the best choice to play the role of fighting against the invasion of the Turks. It couldn't be more suitable.