American Fortune Life

After saying goodbye to Taylor, who was wearing a white hollow dress, always classic red chun, and showing a very dazzling slender white leg, he watched her get into the car and waved goodbye with a sweet smile. Andy nodded and waved with a smile until After the convoy left, he turned and walked into the Little Palace of Versailles.

Taylor's success, in addition to her fearlessness and determination in music, as well as her tenacity and not giving up in life, has made a generation of superstars.

As she often said, be yourself and the world will applaud you.

Only Taylor like this can write the lyrics of "People will throw pebbles at things that shine, I don't want to survive in the storm, I want to dance in the storm."

When he came to the study, Andy turned on his laptop, clicked on the email, and checked today's company briefing. Since the establishment of Smith Media Group, he has sorted out and reorganized the chaotic and disorderly company newspapers. It became simpler, greatly shortening his working hours and improving efficiency.

Except for Starbucks and Qualcomm, he is only a listed company with a high proportion of shares. He needs to understand everything in detail and make a decision. There is no way. These two companies are not his own. The internal power structure is complicated. Internal executives, shareholder representatives, and board members all have their own thoughts.

Therefore, even if it is very troublesome and cumbersome, Andy will not relax his control over these two companies, he will perform his chairman's authority well, and fully intervene in the company's affairs, even if there are some things, just to brush up his existence feel.

Although this is a bit petty, the effect is very obvious. The employees and middle and low-level managers of the two companies have completely changed their familiarity and recognition of Andy, the chairman, and it is not just a symbol.

Especially in Starbucks, the arrival of Andy, the new chairman, led Starbucks, a traditional coffee chain company, to quietly set off a marketing revolution, although he did not develop any new flavors of coffee drinks.

The Starbucks coffee chain has long been popular with consumers in many cities around the planet because it offers more than just coffee or bread, but a way of life. Starbucks has given a lot of added value to the originally cold buying and selling relationship between merchants and customers.

But Andy knows better than anyone else that the biggest change in this era is the impact of the Internet and mobile phones on people's living conditions. He knows that the characteristics of this era must be quickly integrated into Starbucks' products and services.

Therefore, his first fire as the new chairman was to make Starbucks follow the changes of the previous era, and developed the Starbucks APP, which was the most solid first step for his ultimate mobile payment ambition.

Of course, Andy did not foolishly announce to the outside world that this company that sells coffee beverages is becoming an Internet company, launching an APP, and preparing to sell coffee online. After all, Andy is also a member of Wall Street, so he I know better than anyone else the urgency of those investors. Investors will not understand why a company that sells coffee drinks uses Internet technology so actively. The key is that the high investment will frighten them, and it will also Let the stock price that has finally risen plummet again, this kind of somersault, Andy will not fall.

Therefore, he chose to push forward the transformation of Starbucks carefully and low-key. The development of mobile APP is the first step, and the Starbucks digital network enabled in all stores in North America is the second step.

As long as the customer who downloaded the Starbucks APP is in a Starbucks store,

Through the free WiFi network, you can read paid content such as the Los Angeles Times, Newsweek, USA Today, The Economist for free, watch ESPN events, NBC TV series, variety shows, and documentaries. Starbucks then cooperated with hulu video and Yahoo to link a variety of free e-books, news, music and movies on the welcome home page of its digital network. In cooperation with Apple, customers can enjoy free music downloads on iTunes that are only available on the Starbucks digital network.

"When people are at Starbucks, we want to provide every bit of information to enjoy -- from news to music."

This is the latest change that Chairman Andy brought to Starbucks. The combination of cafes and information will remind people of those "good old days".

As for Andy's third step of mobile payment, it is already in full swing. At the beginning, he asked to dig out the talents of Twitter company. Although it was the original intention of destroying Twitter, he did get some awesome people. talent.

For example, Jack Dorsey, who presided over the development of mobile payment, is an absolute gem. At first, Andy's concept of mobile payment was still in the mode of Mobao and Moxin in his mind. Scanning, QR code, and easy payment are all very successful cases after all, but they did not solve the stubborn credit card problem in the United States. constraints imposed by the system.

And this Jack Dorsey solved the problem when he came up with the concept of a smartphone-connected credit card reader in a video conference, and Andy Mousse immediately jumped at it.

Without the slightest hesitation, Andy immediately mobilized staff, formed a team, and began to develop mobile payment software and this external credit card reader. Based on this, he became a mobile payment company under WhatsApp. Company - Square Company.

Users of Square Company can use the mobile card reader provided by the company to use with smart phones, and can match card consumption through the application under any 3G or WiFi network status. It allows consumers and merchants to pay and receive anywhere. Payment, and save the corresponding consumption information, thus greatly reducing the technical threshold and hardware requirements for credit card consumption payment.

At the same time, for better promotion in the future, Andy also asked the subordinates of Fangfang Company to develop a personal account that can be bundled in WhatsApp, and directly complete the recharge of the personal credit card to the personal account. When consuming, directly scan the QR code of the personal account in the mobile application to complete the payment.

And this is the fourth step for Andy to use the consumption advantages of Starbucks stores to complete the promotion of Square Mobile Payment, thereby forming competition with other third-party payment institutions.

And the last step is even simpler, especially for Andy who already has Yingtai Bank as a settlement bank, that is, it can absorb more deposits, and even in the future, in this main business, the development department such as merchants Lending, catering delivery and other businesses.

Tsk tsk, this is another company that has developed into a monster in the end. . .

Andy shook his head and let out a laugh. It's too early to talk about it now. After all, it will take a few months before the square mobile payment company can really come to the fore, and it will be officially launched in the New Year next year before we can know the effect. However, with the sales support of Starbucks, it is not a problem to promote the software and hardware of Square Mobile Payment.

Mobile payment using mobile phones can save a lot of credit card swiping time and transaction fees for Starbucks waiters. Needless to say, how fast the mobile payment is, it only needs a beep.

Supporting square company mobile payment in more than 7,000 stores across the United States can further reduce Starbucks' costs. Square Pay can not only provide lower credit card transaction fee rates, but also manage all credit and debit card transaction data for Starbucks in the United States. With the popularity of smartphones, it is conceivable that when this group chooses mobile payment, it will save Starbucks a huge amount of expenses.

Compared with digging out the wallet and swiping the credit card, the new method only needs to point the mobile phone at the instrument and scan it. Customers are also more willing to enjoy this convenience, and making payments faster is extremely important to the retail industry. This can not only prevent customers from losing patience and abandoning shopping in long queues, but also drive more product sales.

And according to a news report that Andy has read before, according to the data, when consumers use mobile payment, they are willing to spend a little more, because the quickness of mobile payment can often trigger additional shopping impulses.