American Fortune Life

As a senior media professional and the editor-in-chief of the newspaper, Peter Kaplan's greatest wish is to let the "New York Observer" newspaper develop and grow in his own hands and become a large-scale newspaper group.

Years of losses in the past have left him no time to worry about it, and profit has become the biggest problem that bothers him. Not to mention growing the newspaper, whether he can keep his job has become a problem.

Andy Smith's entry, from the initial worry and distrust, to the present joy and gratitude, watching the newspaper get out of the predicament, not only profit is not a problem, the sales area of ​​the newspaper has also expanded from Manhattan to the whole United States in an orderly manner.

His previous ambition was awakened again, but it was not easy to convince his boss.

Since joining the newspaper office, the boss has emphasized the construction of the newspaper website. Everyone in the newspaper office is very clear about the importance of electronic version subscriptions and the website, and they all discuss in private that the network department of the newspaper office is the boss's own son.

Five photo editors and 20 full-time photographers, this configuration is almost comparable to that of the "New York Daily". Not to mention the plethora of freelance photographer contributions.

Full-time photographers often have to deal with daily newspaper tasks assigned by photo editors, while freelance photographers do not have rigidly stipulated shooting tasks, and are scattered in every corner, so they are active in wider cities, villages, streets and alleys, dabbling in a wide range of subjects. Extensive, able to capture fresh news; when shooting special topics, there is no time limit, and interviews and shootings can be made more in-depth.

The reason why there is such a large team of photographers is related to Andy’s idea of ​​building a news website. He requires the news on the website to be reported with photos as much as possible, and to reduce text reports. If text appears, it is best to comment on the pictures.

The print media market will be completely eaten away by the Internet. This is only a matter of time. Andy's key investment has also paid off. After half a year of development, the news website of the Observer has begun to make profits, even if Andy wants to better customer experience. , chose a simple interface, gave up advertising revenue, left a lot of interface blank, and more and more customers chose to subscribe to the electronic version. In particular, the video topics such as street visits and street tests on the website based on his creativity have aroused great repercussions.

In particular, the two videos of "Mom in the eyes of children and myself in the eyes of individuals" and the street test "Children in different clothes react to strangers on the cold street" have more than tens of millions of hits. There are tens of thousands of comments behind each video, and it has also been a hot topic on TV media.

"Boss, I know that the market for paper media is shrinking, but at the same time, I have to admit that the paper media will not disappear. When encountering unexpected events or major news events, the public will first choose those newspapers with a long history. History, buy a newspaper with great credibility and hold it in your hand to find answers and opinions, instead of believing all kinds of irresponsible rumors on the Internet."

Andy agrees with this point,

He would do the same thing himself. However, he still has concerns about adding a daily newspaper. The investment and personnel aspects are not so easy to run. The key is profit. The competition in the media and publishing industry is very cruel. Yes, it is not uncommon for newspaper offices to hit the street, "I agree with your point of view on this point, but daily newspapers are different from weekly magazines. Both the personnel and sales outlets are much larger. Everyone is transforming to the Internet. Our newspaper office is going to be a paper media, have you thought about making money?"

"Boss, the influence and credibility of the "Observer" newspaper has basically reached a bottleneck. Now we only need to slowly establish sales channels in major cities across the United States. The reason why we publish an additional daily is to increase our voice. Among the forces of public opinion in the United States, our right to speak is really pitifully small. The influence and credibility of our newspaper is definitely stronger than that of the fake news "New York Daily". Sixth, the right to speak is much greater than ours, boss, you should know how important public opinion is, the role of a mouthpiece newspaper is not only measurable by money..."

Pete Kaplan didn't answer the boss's questions directly. If he wanted to convince the young boss, he had to use the reason that most impressed him. The boss was already the youngest billionaire, and he was really not short of money. What young successful people like most is that someone listens to his point of view and has the right to speak in society. Come to think of it, the boss first bought the newspaper. In addition to treating it as an investment, he probably needs the right to speak, and the idea of ​​preparing a mouthpiece for himself also accounts for it. Important reason!

"..." Andy frowned slightly. Not to mention, he really valued the right to speak the most. The importance of public opinion need not be repeated. The whitewashing of black history, the shaping of image, or the social status of an individual, the newspaper owner has much more advantages than his status as a best-selling author. At the New Year's White House dinner, he was ignored by those politicians. The newspaper office controlled by Li played a big role. After all, he pulled down a powerful elephant when he first joined the newspaper office. Who would underestimate this young man.

"Okay, which newspaper did you follow?"

Pete Kaplan couldn't help clenching his fists. Now that the boss let go, things will be easy. After all, according to his idea, there is no need for the young boss to take money out, so the last little resistance will disappear.

"Boss, my plan is this. At present, the development momentum of our newspaper is very strong. I asked the financial department, and they told me that the market valuation of the newspaper should be between 30 million and 40 million. I think the bank will be very satisfied." Willing to give us a loan, the loan is enough for us to acquire several regional newspapers in New York City, and by integrating several regional newspapers, we can start a daily newspaper in a very short period of time."

Andy couldn't help smiling and said to Pete: "According to your thinking, then it should be a tabloid. Are you planning to do something serious or entertaining?"

Pete Kaplan didn't keep it secret, and said directly: "Our observer. Although there are serialized novels, the views are too neutral and the content of the reports is too serious. The newly added daily newspaper must take the entertainment route, boss, I want to expand A team of picture editors and full-time photographers. This daily newspaper will also be run in the same way as your boss’s picture news report.”

"Hehe, you want to raise paparazzi! Will this affect the credibility of observers?" Andy smiled and expressed his worries.

"Boss, I've thought about this issue. I think the newspaper should set up a subsidiary to manage the daily and separate the daily from the weekly. Then there shouldn't be any problems."

"It seems that you are very thoughtful. Let's do it this way. I will let my think tank send people to negotiate loans with the bank, and you will be responsible for forming a negotiation team to acquire the regional newspapers you are optimistic about." Andy I am very concerned about increasing my social influence. Now that I have decided, I will not hesitate.

"By the way, have you thought about the name of the new daily?" Andy asked immediately.

"No, boss, think of one." Pete Kaplan said with a smile and shook his head.

"Hehe, you, why not call it the World Observer." Andy smiled and said a name casually. Since it is a daily newspaper, it must be news reports from all over the world.