American Fortune Life

When it was almost time to get off work in the afternoon, Alvetrie came to Andy's office with his assistant.

Andy closed the album in his hand, smiled and said, "Is there any result?"

"Well, although we can't get too much internal information about Marvel, the collected information is very complete. Let's skip the history of Marvel. It was the 1980s that really brought Marvel from its peak to its disillusionment. During the 1990s, Jim, you came to report to the boss." Al sat on the seat opposite Andy's desk and turned to the assistant behind him.

"In 1986, Marvel was in financial crisis and was acquired by New World Films controlled by billionaire Ron Perelman, and then resold to himself in 1989 due to debt problems.

Under his operation, Marvel went public in 1991. In the same year, a group of star artists such as Jim Lee and McFarlane left Marvel to establish their own company and established the third largest comic company in the industry.

However, Marvel didn’t realize its huge loss. Instead, it began to swell its confidence after listing, borrowing wantonly to expand its business. In addition to desperately launching more wonderful Marvel Universe series comics, it also frantically acquired other companies, including toy companies, card companies, etc. Corporations, comic distribution companies, etc., Marvel has huge debts.

During this decade, the boss of Marvel, Perelman, only wanted to make money, selling the adaptation rights was the easiest, and he didn't want to build an empire. Throughout the 1980s and 1990s, Marvel successively sold the adaptation rights of classic characters including the Fantastic Four, X-Men, Daredevil, Hulk, etc. For example, the adaptation rights of the X-Men were sold to Twentieth Century Fox. The rights to adapt Spider-Man were eventually sold to Sony after a lawsuit.

The bubble in the American comic industry burst, a large number of comic shops went bankrupt and closed, Marvel's sales channels were damaged, and the stock price also fell all the way. In 1996, after trying various solutions, there were countless failures, and Marvel had to apply for bankruptcy and reorganization.

In 1996, Marvel, which filed for bankruptcy, was scrambled by two billionaire financial tycoons on Wall Street. The confrontation between Ron Perelman and the master of acquisitions, Carl Ikain, resulted in "crane and clam fighting for the fisherman's profit". The two shareholders of the toy company that Marvel cooperates with, Avi Arad and Ike Perlmutter, led the bank to conduct a management buyout MBO, and then experienced mergers, bankruptcy, and resale to reborn the current Marvel Entertainment Group. "

After the assistant finished explaining, Alvetri waved him away. After Andy took a sip of coffee, he frowned slightly. Well, his little assistant has gone home for vacation.

"In 2005, Ike Perlmutter became the CEO of Marvel Entertainment and began to take back Iron Man's IP rights. The core members of the Avengers such as the Hulk, Thor, and Black Widow have all returned to the Marvel family. In order to In 2005, Marvel struck a deal with Paramount to distribute 10 Marvel-produced films over the next eight years."

Andy frowned when he heard this,

Nima, it turns out that the people of Marvel are a bunch of scumbags. They fill in a hole, turn around and dig a deep hole to bury themselves.

Seeing the depressed expression on the boss's face, Al couldn't help feeling sympathetic in his heart. The company that the boss is looking at is completely carrying the gene of death in his bones.

"However, the real situation I asked people to inquire about is that there is another version. It is Kevin Page, the new CEO of Marvel Pictures, a subsidiary of Marvel Entertainment, who really requests to take back the IP copyright of these superheroes. The characters are bought back, and then made into a movie, and the various characters are intersected in the movie like comics."

Andy narrowed his eyes slightly. It seems that this Kevin Page is the real talent, and it should be his well-structured Marvel Cinematic Universe.

"Although Marvel tried hard to negotiate, it did not buy back all the copyrights. The copyrights of "X-Men" and "Spider-Man" still belong to 20th Century Fox and Sony Pictures."

Andy rolled his eyes directly. He knew how shameless Fox and Sony were. These two series almost drained them all, especially Sony's little spider, which Nima couldn't complain about.

"Is there any good news I need..." Andy really made Marvel Entertainment's death experience disgusting, except for crazy big sales and high prices, tossing back and forth, it's strange if it doesn't go bankrupt.

"Hehe, there really is one, maybe you will like it, boss. There are huge contradictions within Marvel, and it is difficult to reconcile. Some shareholders have great resentment towards the management due to Marvel's ever-increasing debts and low profit returns. Especially the new CEO of Marvel Studios, Kevin Page, and the CEO of the parent company, Ike, are both wrong."

Andy's eyes lit up, and a smile appeared on the corner of his mouth. What he likes most is this kind of dirty company. Only when the company can't be united will he take advantage of it. Monolithic is the most troublesome thing. If so, I don't know what to do. How much does it cost to get this IP warehouse into your hands?

"This Kevin Page can have conflicts with the CEO of the parent company, and still be the CEO of Marvel Studios?" Andy asked curiously.

"Hehe, Ike Perlmutter is not only the CEO but also holds 37% of the shares of Marvel Entertainment Group. The interests represented are naturally the shareholders, and standing behind Kevin Page is the soul of Marvel, Stan Lee , Marvel Comics editor-in-chief Axel Alonso."

Seeing the smile on the boss's face, Alvitley knew that his boss would definitely like the news, but thinking of all the troubles and filth in the company that the boss liked, he couldn't help but reminded: "Boss, although we The acquisition can be completed by using contradictions, but it does not mean that the contradictions will disappear after the acquisition, especially this Stan Lee, as the soul of Marvel, his influence in the company cannot be ignored, and he may even influence the acquisition negotiations .”

Of course Andy knows how difficult this old man who likes to play tricks in Marvel movies is, not to mention him. In his previous life, when Disney bought Marvel at a high price that affected its own company's stock price, he was almost disturbed by this old man. If it weren't for Disney's compromise, which retained the independence of Marvel Entertainment, coupled with the share price that all shareholders could not refuse, it might not be possible to complete the acquisition.

However, when I was thinking about Marvel, I thought of a way to deal with this old man. This old man really regards Marvel as his own child, and he has been tossing around like this, but he just wants to see Marvel become a hero in his lifetime. A great company.

It’s just that after changing hands several times, after many twists and turns, almost ruined the family, and never met a sensible person, who didn’t understand IP cross-media operations at all, and film and television adaptations basically failed. In 1981, the old man Stan Lee went to Hollywood to do Marvel works to adapt TV series and movies, but he did nothing...

Until 1998, "Blade Warrior" gained a good reputation; in 2000, Fox's "X-Men" movie was a great success; in 2001, it began to implement its own rating system; in 2002, Sony's "Spider-Man" opened comics After the ice-breaking journey of adapting the film, it was pioneered by others and made a lot of money. Only then did the cross-media operation allow Marvel to be reborn and began to understand the value of IP.

It was only after 30 years of detours that I figured out what IP is and how it works. I have to say that Marvel was really left behind by DC. Before Iron Man was sold, no Hollywood company really took a look at them. It's not wrong at all.

Based on the movies produced by Marvel Studios itself, a total of 13 movies have been shot in 2016. Of course, Andy has never watched "Captain America 3", but the box office can be imagined.

The total box office of these 13 films reached 10.2 billion, with an average box office of 700 million US dollars. And that's not counting the box office hits of the X-Men, Spider-Man series.

This Nima is not a comic company, this is a warehouse full of gold!

Andy will never let such a company that can make money while lying down slip away from him. Disney, who acquired Marvel in his previous life, looks like a Hollywood boss. Well, he is actually the boss. , That's really making money and making people jealous.

For many years, Hollywood has always been the top six, and the top seven is almost becoming a legend. It seems that it is time to change the status quo. DreamWorks, which is most likely to become the seventh largest, has also become history. There are too few resources in the film, and it is useless to count on the great director Spielberg!

Resources, IP copyright is the killer feature of future film companies!