American Fortune Life

With the launch of the new issue of "Newsweek", the continuous series of "House of Cards" also continued to become popular in a gradual manner.

For political novels, there are usually some difficulties, such as easy to fall into the position of "Zuo or You", or habitually indulging in facial satire of politicians, both of which tend to make the temperament of the novel itself appear frivolous and shallow.

Andy has never considered the issue of position. Of course, the reduction he is doing now does not require him to think so much. The way he adopts is closer to straightforward. The secretive subtext is wonderful, but blatantly talking about political skills is relatively rare.

The construction method of "House of Cards" is based on the mechanical principle of interdependence between cards. When one card is pulled away, the building will collapse. Therefore, the title of the book has already summarized everything the story wants to express, and there is no need to cover up or obscure it.

The first part of "House of Cards" is still being serialized. With the popularity of the novel, the major TV stations are naturally very knowledgeable. After all, there are already millions of regular readers. This is definitely the most valuable fixed after adapting the TV series. audience group.

There is a saying in the TV industry that "ratings are the root of all evil", because no one knows what kind of wind it will have, so we can only cater to the market based on the past experience of the production team, adding many indescribable and capable Direct 404 elements, but even so, the ratings are still unknown, and the audience's preferences change so quickly, it is really hard to figure out.

The major TV stations have been contacting the "Newsweek" newspaper for a long time, hoping to win the film and television adaptation rights of this novel, but Andy is not tempted at all, because he has long decided to let this TV series operate according to the trajectory of his previous life. It still appears in the form of a web drama.

This is also an important part of his layout early in the morning. When Summit Entertainment was acquired, Andy let someone rent an office building in Santa Monica, and a video website company named HULU was established as a simple studio.

Andy once again shamelessly seized the opportunity and seized the name of Hulu video website. You may not know much about HULU. After all, you can’t enter the rabbit country. HULU video website is one of the most popular video websites in the United States. one. In the future, the main business of the website is to provide authorized genuine film and television works and TV programs.

Of course, it is nonsense to rely on the film library of Andy's new film company that started from distribution to support a video website, so it is necessary to seek the cooperation and support of major media, TV stations, and film companies.

This is not something that can gain a foothold by eating alone. The cake must be distributed well. If you want to get huge benefits, you need to make the cake bigger.

In fact, there are not too many real code engineers in Andy's HULU video website studio.

Most of them are the staff of the external liaison department. They started to contact the major TV stations and major film companies to seek cooperation very early on.

The sudden appearance of the HULU video website also made NBC Universal, who was planning to cooperate with FOX to build a video website, stop trying, because after they knew who the owner of the HULU video website was, they were convinced by the slogan proposed by the HULU video website up.

"Fight against the erosion of online video to the traditional film and television industry, and draw users' attention away from the funny cats and back to the blockbuster films that the producers spend a lot of money on!"

Listen, what a good speech, it really speaks to the hearts of these old media, youtube is the biggest enemy of the old media, and the HULU video website is Andy, the boss of the new Hollywood film company, in order to fight against new media such as youtube. , and these old media are on the same front.

As for why they think so, the most important thing is that Andy allows them to spend money to buy shares, or to become the content provider of the HULU video website in a cooperative way.

In Andy's plan, Hulu will cooperate with more than 80 content producers such as NBC Universal, FOX Sony, MGM, Warner Bros., Lions Gate Pictures and NBA, while AOL, Yahoo, MSN and MySpace and other large and small websites are all involved. will be its partner on the channel. This means that anyone can watch high-quality full-length "The Simpsons", "24 Hours" and other new and old TV series and movies on Hulu and its partner websites for free.

But the point is, in terms of the exposure of a new video website, besides burning money, there are other ways. After all, YouTube's user-generated content is more likely to create hot spots in dissemination, and when user bandwidth is still in its infancy, people are also prone to accept short videos with blurred picture quality but interesting content.

Of course, Andy is relatively speechless about the fact that the youtube website has never been able to establish a successful profit model. Its survival depends entirely on Google's acquisition, and it spends money to support its fate as a strategic chess piece. It is completely because Google data is king victim.

Andy's Hulu video website has decided since the establishment of the studio that every 22 minutes of video needs 2 minutes of advertisements to survive. Of course, users can choose to play the advertisements they like, and choose to watch the paid content without advertisements. .

As a senior netizen, Andy has enjoyed free resources in the Rabbit Country for many years. For the later advertising problems and paid viewing, he scolded to death, and finally got used to it? Therefore, the bottom line of Internet users' acceptance is really not as high as they shouted, and Andy is not worried about the profit prospects of the website at all, let alone the jumping feet and cursing at the beginning of the Internet users.

The key is content is king. "House of Cards" is his trump card to increase the exposure of HULU's video website. After the first part of the novel is serialized, he will ask Jon Meacham to take the lead in finding several companies to attract investment, and the complete season will be directly released online for free viewing. .

Well, this is undoubtedly a challenge to the viewing habits of old TV viewers, but it is still a move that is most in line with the viewing psychology of netizens nowadays. Anyway, Andy hated chasing dramas in his previous life. Nima, watching one episode a week can kill you. I believe that with the infinite number and quality of movies and TV shows, most people have lost the ability to wait in front of the TV every week to chase a lengthy drama. Set of patience.

In particular, the revolution of smartphones is about to begin, and the following mobile clients will grow explosively, and the information bombing will be simpler and more powerful. There is also the emotional short circuit and forgetfulness of urban people, even if it takes time at the beginning of each episode to be decent It's pointless to do a recap of the last episode.

Anyway, with one episode a week, Andy feels very stupid, so, in a sense, he will use the "House of Cards" web drama to subvert this tradition, open up new ways, and let the HULU video website rise rapidly. Of course, this is undoubtedly a huge impact on TV stations that have long dominated the production and distribution of American dramas. After all, they need to gather audiences in front of the TV at a certain time period and charge sky-high advertising fees.

This is not something he needs to consider. When the time comes, several major media groups will be pulled into the camp of the HULU video website. They also make money anyway. I believe that even if they have opinions, they will endure it.

Andy wants to use the form of sharing cakes to pull up a huge power group to seize future network channels and network traffic. Benefit sharing has never been a problem. In the capitalist society, eating alone will become the target of public criticism. What he wants is more. The power brought to him by great influence and intangible and tangible resources.

Money, Andy likes it, and there are many ways to get it. Now his eyes are more on the preemption of resources, especially in this period when the storm is coming, all kinds of high-quality resources affected by the economic crisis will be It becomes the price of cabbage, or even garbage that no one cares about.

Holding a huge amount of cash in his hand, he has tied up his napkin, holds a knife and fork, and is sitting at the table, ready to start a gluttonous feast.

Andy frowned, looking at a stack of sketches of the steel suit that he drew with pencils in his hand, he kept muttering: "Marvel, Marvel, where should I start to make you my property? ?”

Picked up the phone and called out.

"Hey, Al, what's Marvel doing recently?"

"Hehe, I wanted to call you, the boss, but I didn't expect you to call first. There was news from Marvel Studios. Well, it may be good news for us. In order to get rid of the parent company Marvel Entertainment Group After getting the support of Stan Lee and the editor-in-chief of Marvel Comics, Kevin Page of Marvel Pictures established a production model that is different from mainstream Hollywood.

Six-person Producers Committee. The members of the six-member Producer Committee are company executives who are proficient in resource integration and management, senior editors and comic authors who are very familiar with the comic industry and deeply understand the psychology of comic readers.

This made Ike, the CEO of Marvel Entertainment Group, very angry. He couldn't bear the increasingly autonomous approach of Marvel Pictures, but because of the support of Stan Lee and the editor-in-chief of comics, Ike has nothing to do now.

The contradictions within Marvel have become clear and public. Kevin Page is very capable, but as a professional manager, he has broken through the bottom line of professional ethics.

The brain trust agrees that if we complete the acquisition of Marvel, the first thing to do is to fire Kevin Page, no matter how capable he is! "

There is a satisfied smile on the corner of Andy's mouth. This is the value of his think tank. He has an excellent future vision and a strategic layout. But he is not a god, and he can consider everything comprehensively. Especially in the use and identification of talents.

If it was his original idea, Kevin Page, who was very good in his previous life, would definitely continue to entrust him with important tasks, but what the think tank thought of was the professional ethics of serving the board of directors as a professional manager and serving the boss. , even if it is a genius, it must not be used, and it will eventually backfire on the boss.