American Fortune Life

Andy’s plan for the Dodger Stadium is the Bernabéu in the United States. Look at the Bernabéu Stadium of Real Madrid. It is not just an arena, but a tourist area in Madrid that integrates eating, drinking and entertainment with the Real Madrid Club as the core.

Although the Dodgers are located in the outskirts of the city, the transportation is convenient. As long as there is enough attraction, many fans will choose to come here in the afternoon to play, shop, eat, and watch the game in the evening. The cost is definitely greater than the game itself. The consumption pull of various business places can be imagined.

In addition to the direct stimulation of consumption, it will greatly promote the popularity and popularity of this region.

Andy has always been concerned about the naming rights of the Dodger Stadium. Nima, the sponsors of the Major League Baseball are negotiating contracts with the major leagues. There is very little room for the team to sign the contract alone. Even the broadcast contract, the major league All of them will be strictly controlled, bypassing the major alliance negotiations, they will not pass at all, and will be vetoed by a piece of paper.

The baseball caps of all major league teams come from the manufacturer NewEra, the designated alcohol is Budweiser, the drink is Gatorade, etc. 24 sponsors, there is nothing about the team.

The Major League Baseball only distributes 27% of the league’s total revenue to 30 teams on average. Therefore, for baseball teams, only by expanding their business model to teams outside the stadium can they increase revenue.

Fortunately, the Dodgers hold a few good cards. One is the TV rights. After all, this is Los Angeles. The Dodgers are also a famous team second only to the New York Yankees in market value. An officially designated airline sponsor is available.

So when everyone was seated in the conference room, after Andy mentioned the three ways to get money, everyone fell into a brief silence. Except for the naming rights of the stadium, which is not new but absolutely subverts the tradition for the Dodgers, the remaining two But there are all partners, even a fool can tell that the big boss is breaking the contract unreasonably.

Since Martin Li, the director of operations, had already shown his face in the previous market planning, he didn't care about rushing out to impress the boss even more.

"FOX's broadcast contract is generally good. The annual broadcast fee of 80 million is also the highest broadcast contract in the league. It is even more profitable than the Yankees' self-operated TV network, and the progress of our negotiations is not very good. Well, FOX is even willing to sell Sports 2 to us...

As for the sponsorship of designated airlines, the sponsorship contract of Southwest Airlines can be considered. After all, there is only a sponsorship fee of 3 million, which is indeed not worthy of the current Dodgers. You must know that the attention you have brought to the Dodgers has not only It's the game and the arena, and you can consider re-investment. "

The current manager of the team, Granada, took a meaningful look at Martin Lee, nodded and agreed: "These are advantages, but the most important thing is the team's results. Only when the results get better and better, our fans will leave. Go into the stadium, and the sponsors will come."

Andy squinted his eyes slightly, stretched out his hand to touch his chin, pondered for a while and said: "I don't care about the team's affairs. The team's finances have been straightened out long ago. They have sufficient funds. If they are short of people, they will buy them. Those who are useless The players will be cleared out, make it more beautiful for me, I don’t want people to leave, and pay them salaries!”

He also knows this huge pit in the baseball world. He often uses money to support players who have been traded away, just to make room.

"Martin, you are in charge of building an expansion team to take care of the next development issues. Okay, let's end the meeting first. Granada, you stay here..." Andy saw that the discussion was almost over, and ended the meeting.

When only the people brought by Andy and Granada were left in the conference room, Andy said, "What do you think of Martin?"

"I am a loyal employee of Dodge. I have been working here for seven years. Although there was nothing outstanding before, there were no mistakes. I didn't expect that today will be a very pleasant surprise." Granada did not deliberately suppress the limelight. Martin,

Because he is too busy, his only energy is to manage the sports investment company, not just a baseball team, and he would like to see someone help him share it.

"Then let him be the deputy manager, in charge of marketing and development, and your current vice president who manages the team, just complement each other in charge, and you also serve as the manager. We will see who is more brilliant at that time, and then let who take over. Your position." Andy wants to hang his bones and let his subordinates break the rhythm of their heads. Of course, this will make his subordinates perform desperately and create value. For him, the boss, he is most happy to see success .

"By the way, how is the negotiation with the Houston city government? I haven't read today's briefing, so you can just talk about it." Andy continued to ask.

"They are willing to complete the transaction of the Toyota Center for US$100 million, and the 10-year naming rights of the arena and Toyota will continue to be retained, and the previous naming rights will not be discussed separately."

After Andy heard it, he basically understood that it cost 5 million dollars more than the 235 million construction cost of the stadium, and the 10-year naming fee of Toyota that he ate was directly converted into the acquisition cost. Not bad, but still needs to pass the vote of the city council.

Although Andy is very upset about fulfilling Toyota's naming contract, although the annual naming fee of 10 million is not the highest in the league, it is also ranked fourth, which is acceptable. There are still 6 years left, and it will be very soon Take a bite, he is not asking whether the citizens and fans will get used to changing the name, as long as it can increase profits, it will be fine after a long time.

"Then enter the acquisition process. You go to sit in Houston and clear the obstacles of the city council. If you run into trouble, call me anytime." Andy has nothing to worry about the most difficult city council to deal with. After all, they The root of the Smith family is in Texas. Of course, it is not ruled out that there are people looking for trouble, as long as they get as many votes as they want.

"By the way, let the Rockets go to the capital city of the Celestial Dynasty and set up an office in Shanghai, and dig deep into the sponsors of the Rockets, such as basketball stands, some booths in the stadium, the backs of seats in the stadium, etc. Yes, as long as it can be used to attract investment, it can be used to attract investment..."

Granada was stunned after hearing this, and Andy used the set of advertisements on the back of the seat of the Tianchao bus to squeeze out the advertisers, and directly refreshed the program of foreigners. Can you still play like this?

"This... No manufacturer will buy an advertisement in this position, right?"

Andy rolled his eyes directly, and said to Granada, who expressed doubts: "Manufacturers from the Celestial Dynasty will definitely compete for these advertising spaces, don't be too cheap..."

Andy left Dodger Stadium with his assistants and bodyguards, leaving Granada with a face full of question marks and exclamation marks, "Ahem, basketball hoop advertisements are sold in different areas..."

Andy has long since ignored such things as frugality in terms of making money. It can bring profits and make money. He needs bullshit frugality, laughing at the poor but not laughing at Chang. The most important thing is the comfort of making money. !

Boss, where are we going next? "Tory Black stood up slightly, pulled off his black tight-fitting tui skirt, so that the big devil could enjoy the black long tui more conveniently, and asked softly.

"Well, go to the copyright company to see what the fat man is doing." Andy leaned his head on the pillow, stroking the smooth silk wamei~tui with his hand, listening to the briefing that Tori read out, this kind of old man's doing Pie is what he enjoys most.

"Nomura Securities, the largest broker in the foot basin, announced a loss of US$620 million in the quarter. According to the analysis made by a think tank combined with market news, it is very pessimistic about the financial report for the third quarter of 2007, which will be announced by Merrill Lynch, the world's top broker. According to the analysis, the loss will reach A staggering number..."

"Hey...these people are not worthy of sympathy at all. The subprime mortgage market has obviously collapsed, and the world's major stock markets have also taught them a lesson with a one-day decline. The dying struggle in September and October has returned. , On the contrary, it made this group of people worse, it is really self-inflicted, just wait and see the good show!"

Andy listened to Tori's recitation, and couldn't help sighing. Some people are like this. They forget the pain when their scars are healed. The dramatic bottoming out of the stock market and real estate market in October made many people forget the trembling before, and had long forgotten the impact of the subprime loan crisis. Even the U.S. government and rating agencies were Questioning the true harm and seriousness of the subprime mortgage crisis, there are great differences in the understanding of the subprime mortgage crisis, and Andy's newspapers have issued warnings more than once, but most people still can't hold back. Keep pushing the stock market higher.

Entering October, the U.S. stock market was pushed up to 14198 points against the market, and the Chinese stock market on the Pacific side was also pushed up to 6124 points, which is simply irrational madness!

If that's the case, let's all die!