America's Road to Wealth

Caroline left quickly.

This female devil in the New York legal profession is extremely busy, and her clients are not just Abel.

After Caroline left.

In David's office, Abel and David continued to discuss.

Abel looked at David, “Is this all?

No matter what, we continue to do our own thing? "

David Mellon nodded, "So, this is the value of the almost tens of millions of dollars we spend every year in legal fees."

"Well, it's definitely worth the money."

"Trust me, man." David Mellon shrugged and said again:

"Just the fact that her last name is Rehnquist is worth the $10 million we spend on her every year."

"I have to say, your suggestion has benefited us a lot." Abel also smiled.

When he and the company chose Caroline as their chief legal counsel.

Abel was a little worried.

Because Caroline is too expensive.

It is a bit more expensive than many of the top ten law firms in the United States.

Ridiculously expensive.

But then David told him that Caroline's last name was Rehnquist.

Also mentioned was the name of another person with the surname Rehnquist.

Abel agreed immediately.

Through the Mellon family relationship, a long-term legal cooperation agreement was signed with Caroline.

The cost is high, very expensive.

So far, it seems to be a great value for money.

This ends this topic.

The two started talking about another thing.

“What the hell was Les Wexner thinking.

Does he really think his crappy underwear company is worth over $600 million? "

Speaking of this matter, Abel couldn't help but speak.

He was talking about Smith Capital’s proposal to acquire L Brands’ underwear brand Victoria’s Secret.

David Mellon picked up the coffee and took a sip.

After swallowing the coffee down his throat, David said:

"That's right. I guess there are two reasons why I refused."

"explain."

“One is, this guy Les Wexner.

Maybe I really value this underwear brand. "

"another reason is.

Les Wexner was also well-informed in New York.

He may have received word that the prosecutor's office was investigating us.

This guy may want to take advantage of the situation and continue to increase the offer. "

"What? Isn't 600 million US dollars enough?" Abel said: "The value of the entire L Brands is only about one billion!"

"There's hope for a little more. Who would say no? Greed is the reason for Wexner's success. I'm greedy, too," David said with a shrug.

Abel shook his head angrily, picked up the coffee cup and was about to take a sip.

Over at David's desk, the phone rang.

"The phone is ringing," he reminded.

David walked over and picked up the phone to take a look.

"It's Wexner," David said.

"Answer it. Let's see what this guy has to say."

David pressed the call button and turned on the speakerphone.

The voice was a little quiet, but both of them could hear it clearly.

"Hello, David."

"Good afternoon, Les."

“David, I informed the board of directors that Smith Capital wanted to acquire Victoria’s Secret.

After research by the board of directors, we unanimously decided that we are willing to sell this very valuable brand to Smith Capital for US$600 million. "

Les Wexner's voice came from the microphone.

David Mellon looked at Abel.

Abel raised his eyebrows, what did Wexner mean?

I said I didn’t want to sell it before, but now I want to sell it again.

He waved his hand and signaled David to continue chatting with the other party.

David said, "Well, that's not what you said before, Les.

I have told my boss that they are not willing to sell it. "

"Sorry, that's my personal opinion.

But after studying it, the board of directors agreed with the sale. I can't go against the board. "

【He is lying. 】

David mouthed this to Abel.

Abel nodded.

As far as he knows, Les Wexner currently holds more than 51% of L Brands shares.

The entire board of directors of L Brands clothing group is his voice.

This is all empty talk.

"Okay. So what do you mean now is $600 million?"

"correct."

"This price is a bit expensive. Les."

"David, what do you want to say, what do you mean?"

"I mean it's too expensive."

On the other side of the phone, Les Wexner was silent for a moment.

After about a few seconds, his voice sounded again.

"What do you mean, David?"

When David was about to speak, Abel took the phone away.

“I mean, Mr. Wexner, you’re thinking about Texas ass shit.

That's it, Smith Capital has decided not to acquire Victoria's Secret. "

"I'm Abe Smith. Goodbye, Mr. Wexner."

After saying that, Abel hung up the phone directly.

He threw the phone back to David, who took it and said:

"You really don't want it? Judging from this guy's intentions, you can buy it for at most 400 million."

“Although I don’t know why he lowered the price like this.

But wasn’t that what you always wanted before? "

When Abel asked David to contact Les Wexner earlier.

Abel once said that Victoria's Secret is a unicorn.

Even if you buy it for a high price of 600 million US dollars, you can make several times the profit in a few years.

Now you can’t just stop buying it just because of one breath, right?

Abel said: “Victoria’s Secret does have good potential.

But I got one thing wrong before, that is, it can actually be copied and plagiarized. "

"Copying, plagiarism?" David frowned.

is it necessary?

What’s so easy to copy from Victoria’s Secret today?

There are not ten underwear brands of this level in the United States, but only six or seven.

He previously supported Abel's acquisition of Victoria's Secret because he believed in Abel.

He thought Victoria's Secret had some potential that he couldn't see, but Abel could.

Just like Abel's previous operations in the financial market that he couldn't understand.

"correct."

Abel said affirmatively.

This idea came to him when he was leaving the dock.

After hearing David talk about Victoria's Secret, he rejected his acquisition.

In the car, he came up with a plan.

That is.

Go the way of Victoria's Secret and let Victoria's Secret go nowhere.

In parallel space and time,

The reason why the Victoria's Secret brand can be successful.

In fact, there are two main points.

The first point is the most important and critical.

It's marketing.

Victoria's Secret has taken a completely different marketing path from other underwear brands, even luxury brands.

By constantly hyping up Victoria’s Secret models, and the Victoria’s Secret show.

With a style that is completely different from other underwear types, it has attracted a large number of LSPs from all over the world.

Then use these LSPs to influence those women.

This kind of marketing has greatly improved Victoria’s Secret’s brand power.

This is an important reason for Victoria’s Secret’s success.

But this key point is also the easiest to copy.

It’s nothing more than all kinds of announcements, all kinds of hot news, and all kinds of marketing articles.

As a reborn person, Abel was used to this kind of hype.

Abel is about to take control of CAA and plans to enter the media industry.

He thinks that he has these conveniences in this area.

In terms of marketing, it will never do any worse than the original Victoria's Secret.

It's just marketing hype.

As long as you have money and channels, who can’t?

Besides, he doesn't need to personally come forward for this kind of thing.

He just needs to find some reliable management talents to bring out the key points of marketing.

Just let these people run it.

Michael Levine from CAA is very good.

In parallel space and time,

This current senior agent of CAA became the CEO of CAA after 2011.

This is enough to prove that Michael Levine has abilities in the entertainment industry.

So while in the car, he planned to let Michael Levine be the president of the new company.

To be serious, the model of Victoria's Secret itself is more inclined to the entertainment industry.

It is a completely different model from traditional underwear brands and traditional model circles.

Let the elites in the entertainment industry run it, and it will probably be the same.

Big deal.

In two years, Victoria's Secret will really take off.

Then just dig out all the management who made it possible and spend more money to suppress it to death.

L Brands, the parent company of Victoria's Secret, can never compete with Smith, who is based on Wall Street, in terms of burning cash.