An Expert Is actually By My Side

Chapter 311 Red Bull Energy Drink?

The expression on Hao Yun's face was a little subtle.

After a while, he coughed dryly and said.

"...Your flattery caught me off guard."

"What is flattery? I mean it from the bottom of my heart, okay?" Lin Jun's tone became more and more excited, "According to my research, after the rapid growth period in the early years, the video game industry has experienced involution in the past two years. Globalization is becoming more and more serious, and the release of a new game is not only restricted by the size of the market, but also squeezed by other games of the same category.”

"Looking at the essence through the phenomenon, the reason is that the consumption power of our country's population has improved, and entertainment methods and channels have become more and more abundant. Over the years, the game industry has shifted from an incremental market to a stock market, and even had to move to the underdeveloped third The world market is sinking, exporting our culture to them."

"Considering that gaming is the only business in our group that is growing at a high speed and can generate stable cash flow, I have been thinking about where the future growth point of the video game industry will be, but I have been puzzled...until I saw your Launched the Battle Cry Cup!"

Listening to this guy's incomprehensible words with a dazed expression, Hao Yun said in a daze.

"Yes, is it that exaggerated?"

"This is not exaggeration, you don't have to be humble! You are the most talented player I have ever seen in the investment field!" Lin Jun continued with a bright smile on his face, "Competition! Competition! I never thought about it before. , A well-balanced game can not only become a product for players to ponder over and over again, but also become a competition item!"

Hao Yun: "...Isn't this a matter of course?"

"In a sense, this is indeed a matter of course, but its significance to us is far more than just a matter of course! In the past, the only value we could get from players was sales, and making games was more like a hammer Buying and selling. But now, what we can get from players will no longer be just sales, but also the traffic created by their existence!"

Having said that, Lin Jun snapped his fingers, and the smile on his face became brighter.

"Now all we need to think about is how to convert these traffic into money."

Hearing that he finally turned the topic to a key issue, Hao Yun hurriedly followed his words.

"This is the crux of the problem! I have contacted many manufacturers before, but none of them are interested in our events. I would like to know if you have any good suggestions."

"No one is interested?" Lin Jun touched his chin in doubt, "Impossible... How much did you pay?"

"Twenty million."

"What about the contract period?"

"Two years." Hao Yun thought for a while and said.

"Twenty million in two years... Tsk, it's a good thing they didn't agree. If they did, we'd be really at a loss." Lin Jun heaved a sigh of relief, with a happy expression on his face.

However, Hao Yun, who heard these words, cast an unexpected look at him.

To be honest, the quotation of 20 million is really low, even if Lin Jun didn't say it, he would know it himself. After all, this quotation is purely an expedient measure that I came up with considering that the concept of e-sports has not yet been born in this world.

But he really didn't expect Lin Jun to be able to see so far.

Thinking of this, Hao Yun couldn't help asking curiously.

"Then what do you think... a reasonable offer should be?"

"If it's the main sponsor, there's nothing wrong with adding a zero," Lin Jun said confidently, "and it's only signed for one year!"

Hao Yun: "..."

a year?

200 million? !

Is this guy serious, or is he joking here.

Just when Hao Yun was about to complain that he was more whimsical than himself, Jun Lin continued with a confident smile on his face.

"Of course, it's too small to only accept sponsorship fees. We can rely on our own influence to cooperate with some big manufacturers to develop our own brand."

Hearing this sentence, Hao Yun was slightly taken aback.

“…what does it mean to develop your own brand?”

"I have read your setting draft. I still remember that there are many special props in the background setting of Warcraft?"

"Special props?"

"That's right, for example, the moonlight wine from Ironforge, the dwarf fire wine from the dwarves, and the dragon's breath red pepper, iron wheat beer, red cow energy drink... Maybe these names?"

There are indeed these things in the setting draft, but they are not prepared for Warcraft, but for World of Warcraft under the same worldview.

In this parallel world, MMORPG is the mainstream of online games, just like RPG is the mainstream of stand-alone games. With such a big IP of Warcraft, it would be too wasteful not to develop derivative works of MMO, cards and even shooting themes together.

It's just that what Hao Yun doesn't quite understand is why they suddenly talked about these settings that haven't been implemented yet, when they were clearly discussing e-sports.

"……What do you want to do?"

Facing Mr. Hao's question, Lin Jun had a smile on his face.

"Imagine what would happen if the brand that appeared in the game appeared in reality?"

"You mean peripherals?" Hao Yun stared at this guy dumbfounded, and opened his mouth for a while before saying, "But... those are all products in the setting, and they haven't been installed in the game yet."

"Just arrange it," Lin Jun said immediately, "Whether it's an easter egg or a common prop in the actual game, it shouldn't be very difficult to operate."

It is really not difficult to implement settings that have not been implemented into the game, but making drinks is not so simple.

Leaving aside the "core technology" of liquor, even if it is a general consumer beverage, the taste has a great influence on the sales of the product.

Even if players would buy one or two bottles out of curiosity, they would definitely not buy it a second time if it didn't taste good.

And the most important thing is that the profit of consumer goods such as beverages is supported by sales volume, and it is unknown how much they can sell in the player market.

"...Do you think anyone will buy this strange drink? And how to solve the key formula?"

Lin Jundi said with a confident smile on his face.

"How is it possible that no one buys it? It would be even better if there are formulas. I have two plans here. One is to acquire a beverage company to develop self-developed products, and the other is to cooperate with big-name beverage manufacturers and use their products. line to incubate our brand."

"For example, our Chiniu functional drink can be cooperated with Bull Group, the largest functional drink manufacturer in Xiaguo. They are responsible for formula design and product production, and we are responsible for consignment sales and brand operation. It’s all right, we just need to hold the brand and trademark of Chiniu Beverage in our own hands.”

"If the sales volume is good, we will continue to hold it and develop other brands. If the sales volume is average, we will increase the sales volume and sell it to others."

"The most important thing is that if our competition can really ignite these brands, what could prove the commercial value of the 'Battle Cry Cup' better than this."

Hao Yun: "..."

Looking at Mr. Hao who said nothing, Jun Lin who finally finished speaking, scratched the back of his head in embarrassment.

"Uh, what's the problem?"

Hao Yun sighed and shook his head.

"No."

It's just that sometimes he really feels that this guy is more reborn than himself.