An Expert Is actually By My Side

Chapter 356 It's because the layout is small

When he saw the financial report of Magic Box Culture, Hao Yun was taken aback.

In July alone, the turnover of Magic Box Culture in the blind box business reached an astonishing 80 million.

On the surface, this figure is not comparable to the monthly turnover of Clash of Clans, which exceeds 100 million in a single month, but this account is not so simple to calculate.

First of all, monthly turnover is not equal to net profit. This money is usually shared by billing operators, channel providers, publishers, developers, and even intermediary agents.

According to the Xiaguo mobile game industry report, the profit margin of a mobile game for developers is usually between 25% and 45%. And there are very few companies that can achieve a profit margin of 45%. Basically, only the Sea-Lion Group, which monopolizes everything from development to distribution and even traffic channels, can do it.

Compared with other developers, Yunmeng Group, which has mastered distribution channels, is relatively good. However, after including a series of costs such as channel distribution, sales marketing, server maintenance, etc., the final profit of a monthly turnover of 100 million is only 30%. Between ten and forty million.

However, the blind box business is different.

The first is the ridiculously high brand premium and consumer culture premium. Most consumers who buy blind boxes do not go for the blind box itself, but for the freshness of the moment when the picture is unboxed.

Usually, dolls with a production cost of about 5 to 10 yuan are sold at a price that is more than five times the product cost after being packaged in a blind box.

Coupled with the cooperation between Magic Box Culture and commercial real estate, it is basically possible to settle in major commercial real estate at a very low rent. Even if a series of costs such as rent and personnel expenses are superimposed, the unit price of a doll is still 15 yuan the following.

If it is not for every consumer to not be disappointed with the dolls they accidentally buy even if they do not buy the dolls they want, this cost can actually be further reduced.

Such a terrifying gross profit margin naturally brings jaw-dropping net profits.

Although the financial report for July showed a turnover of only 80 million yuan, the net profit exceeded 50 million yuan!

The future growth cannot be seen for the time being, but at least for now, this profit is indeed a bit higher than the 40 million in Clash of Clans.

"I didn't expect our game company to make a fortune from toys." Putting down the financial report in his hand, Hao Yun looked at Lin Jun and asked, "You mentioned the listing just now, this blind box has already made so much money, there is still a need Is it listed for financing?"

Lin Jun said with a smile.

"Of course it is necessary. Think about it, boss, based on a yearly net profit of 500 million yuan, how much valuation can the market give us? Even if we use the most conservative 20 times PE, that is 10 billion market value! "

"And 20 times PE is the valuation for the manufacturing industry. Can we value it according to the manufacturing industry? A conservative estimate is 30 times PE! Not to mention that Magic Box Culture is a wholly-owned subsidiary of Yunmeng Group. The concept of Yunmeng Group, doubling the market value first is not too much, right? Coupled with the growth of the industry, young customer base, brand premium... After all these are calculated, if the market value does not reach 40 billion, it will not be the level of this year's leek. .”

Dumbfounded listening to this guy bragging, Hao Yun stared at him dumbfounded for a long time.

Gathering his mind, Hao Yun coughed dryly and said.

"Why don't you just say that 100 billion is worth it."

Anyway, dreaming does not require money.

However, Lin Jun didn't hear the ridicule in Hao Yun's tone at all, but gave a thumbs up with bright eyes.

"That makes sense! As expected of Mr. Hao, or because I'm a small company, I suddenly remembered that we are an Internet company, and the industry's average PE must be over 100, so it's really 100 billion!"

Hao Yun: "..."

I really couldn't tell whether this sentence was ironic or not, so Hao Yun decided not to continue on this topic...

...

Although the blind box does make money, Hao Yun still told Lin Jun to let the magic box culture take it easy and remind users to consume rationally and not go too far.

Probably because he listened to Mr. Hao’s words, Magic Box Culture launched a limited edition blind box not long after, and one ID card can only buy two.

However, unexpectedly, the limited edition blind box was sold out, and the sales seemed to be more popular than before.

There is also a small episode to be mentioned here, the factory that does the OEM for the magic box culture, the order was directly drawn two months later. Seeing that the foundry business is making so much money, Lin Jun simply took 50 million from Yunmeng Fund in the name of the layout of the entire industrial chain, and bought the factory in the name of Yunmeng Investment.

In this way, the magic box culture is becoming more and more like a toy company...

Compared with Yunmeng Investment's dominance in the capital market during this period, Yunmeng Games has been sprinkling money crazily recently.

First, it cost more than 10 million yuan to run the competition, and then took 10 million yuan to set up a content creator support fund to help content creators in creative workshops develop their own games and provide investment for potential small game studios .

In addition, the ten independent game works adapted from the World of Warcraft map were also funded by Yunmeng Games.

However, compared to the former, this cannot be regarded as throwing money at all.

The original intention of Hao Yun to open a content creator account for the creative workshop is to establish a virtuous cycle of ecology.

And since it is an ecology, naturally it can't just rely on Yunmeng Game's unilateral blood transfusion, but also let those content creators find their own path.

After a period of development, these ten independent games evolved from custom maps of Warcraft have finally met with the majority of players, and have an independent purchase page on the creative workshop.

The price of each game is not too expensive, only 33 yuan. In addition, the creative workshop also launched a collection spree, which can get ten games for only 66 yuan, and there are also commemorative medals attached.

More than one million players have chosen the mode of paying for the spree.

After all, buying ten games with the money of two games is a bloody profit no matter how you think about it.

Not to mention that there are commemorative medals that can be unlocked.

The creative workshop did not take a cut of the income obtained from the sales of these ten games. It only deducted the development cost and distributed all the income to the content creators.

After all, the original intention of Yunmeng Games to launch this event was not to make money, but to invest in the future. If a virtuous cycle of ecology can be formed, the benefits to the creative workshop will be nothing compared to tens of millions...

Not to mention sales.

Among the ten independent games, the most eye-catching one is undoubtedly DOTA.

Under the expectations of countless players, DOTA, which has evolved into an independent game, finally does not need to use Warcraft as a launcher.

For this game, Hao Yun can be said to have devoted a lot of effort.

From the ladder system to the skill setting, and even the parameters of each wild monster, he is almost all done by himself.

Compared with the original World of Warcraft map, DOTA, which was remade into an independent game, not only reproduced more exquisite characters and map models, but also added a new secret treasure system.

And the so-called secret treasure is something similar to the game skin.

As small as the ax in the hand of the axe, as large as changing the skin of the character, or even teleportation special effects and messenger skins. In short, without affecting the gameplay and balance, the playability and collection fun of the game are greatly improved.

By the way, secret treasures can be bought and sold on the official trading platform.

Compared with the other nine games, DOTA's sales method is also the most unique.

There is no charge for the game itself, any player can download it to enter the game, and the 33 yuan version comes with fifteen secret treasure chests worth 3 yuan, and a commemorative version of the courier—Panda Courier·Tafeng.

The shape of the messenger is very similar to the Pandaren in Warcraft, and it can even be said to be in the same line. This warrior from Pandaria built a bridge between the world of DOTA and the world of Azeroth in his unique way.

What Hao Yun didn't expect was that within three days after the 33 yuan commemorative edition was launched, the transaction price of the panda courier in the official trading market had already reached 29 yuan.

It is conceivable how enthusiastic the players are...