Animation production starts with healing the audience

"Tuk Tuk Tuk ~".

"Enter!".

Zhang Siyu pushed open the door of Fangzheng's office and walked in, glanced at Fangzheng worriedly and said, "Fang Dong, you don't matter, right?"

She also watched the latest episode of "Chopping Red", after all, at the end of the sixth episode, Estes with her voice appeared, and she would naturally pay attention.

And the audience's reaction after watching the sixth episode naturally saw it, and the eye-catching post in the forum even made her a little dumbfounded.

In the past, she thought that this kind of thing could only happen in the rice circle, but now it seems... Fangzheng's death seems to have been successful.

Although his fans have always been very Buddhist, but the rabbit bites people when he is in a hurry, such a good fan group does not cherish it, so that God can't even watch it~

"What's the matter?".

Fang Zheng stopped and looked at Zhang Siyu.

Does it matter?

He's about to be blasted by fans for real people, do you say it doesn't matter?

However, Fang Zheng also knew that this was his own death, who let him deceive the audience that this was a bloody battle type anime.

On the one hand, the audience is not prepared in the slightest, and on the other hand, Hill's death comes so suddenly.

With such a sharp contrast, it is reasonable for the audience to riot collectively.

"Dong Fang, Vice President TT came to visit and said that there are some things I want to talk to you about. "

Although Zhang Siyu really wants to help Fangzheng, she also knows that the relationship between Fangzheng and the audience is very delicate.

This can be seen from the fact that Fang Zheng has been on the line with fans several times before, but fans still don't give up on him.

If she rashly gets involved between Founder and fans, it may be counterproductive, so Zhang Siyu gave up after thinking about it.

This kind of thing should still give Fang Dong a headache alone~

"Vice President TT?" Hearing Zhang Siyu's words, Fang Zheng frowned, and said with some doubt in his heart: "What is he doing?"

Faced with Fang Zheng's question, Zhang Siyu also shook her head slowly, and she didn't know the other party's intention.

Compared with their ACG culture company, TT is undoubtedly a behemoth, relying on the top spot of social software, TT can be said to be the strongest network company in Xia Kingdom.

On the other hand, ACG is just a small company that has just been established for less than two months, and the volume of the two is not at the same level at all.

Fang Zheng lowered his head and thought for a moment, Vice President of TT, he didn't know this person, and he had never had any intersection with such a big person.

But a character like the other party can't be bored to make fun of himself, since he has indicated that he wants to see himself, the biggest possibility is that he has taken a fancy to himself or something he has.

And the only thing he can do seems to be the same...

"Anime!" X2.

Fang Zheng and Zhang Siyu reacted almost at the same time.

Especially Zhang Siyu, she suddenly remembered that when Founder won the award for "Dream of Stars" and launched the concept of "animation", it seemed that someone in TT had published articles in this regard.

Zhang Siyu picked up his mobile phone and checked it on the Internet for a while, and sure enough, he found a similar report.

"Fang Dong, there is an eighty percent chance that the other party is here for the anime. "

Zhang Siyu handed over the mobile phone to Fangzheng, with a headline written on it "TT Vice President Sun Qianyouzhi invites Fangzheng to join the pan-entertainment plan".

Seeing this, Fang Zheng narrowed his eyes imperceptibly.

For TT Group's pan-entertainment plan, Founder himself has understood, but it is precisely because of this understanding that he will be surprised by the ambition of TT.

And this vice president, Sun Qian, was the first person to put forward the 'pan-entertainment' plan.

According to the other party's meaning, the so-called pan-entertainment plan is to build a fan economy with star IP as the core, and its core is IP.

Pan-entertainment is also considered to be the general trend of the development of the Internet economy, and TT is indeed at the forefront in this regard.

At present, TT has preliminarily completed the deployment of the pan-entertainment plan around the interaction of games, literature, film and television, music and other cultural and creative aspects.

As a recently emerging cultural form, the popularity of anime has always been high, and it is natural for TT to pay attention.

According to TT's scale, it is absolutely capable of making its own anime, but it is clear that the other party is not doing that.

"Is it because you think it's more time-saving and labor-saving to buy ready-made?"

A sarcastic smile swelled up at the corner of Fang Zheng's mouth, and he knew very well what TT was planning.

Wanting to use his prestige to help them improve the so-called pan-entertainment plan is simply a dream!

The core of the pan-entertainment plan is that IP is not fake, a good IP can be a character, a story, as long as any matter that is liked by the public can become IP.

At first glance, the so-called pan-entertainment plan is very good, after all, by integrating multiple resources, it is possible to create better works.

But what this means behind it is not clear to most people.

IP needs endorsements, and spokespersons need to be highly famous, so today's wildly sought after little fresh meat stars have almost become the first choice.

In order to maximize profits, TT Group doesn't care who endorses it, how effective the endorsement is, and what the quality of the work itself is.

They will only choose those traffic stars who have their own popularity, and then rely on the advantages of their own Internet to promote their works to the audience in an almost barbaric way.

This behavior is tantamount to forcibly feeding you Yonedako!

In this way, the quality of the content of the IP works derived from the pan-entertainment plan is almost predictable.

And one of the consequences of the development of the star economy is the popular fan circle economy!

Thinking of his future works being endorsed by a noodle stall sissy, or being cospaly or embarrassed by a little fresh meat with no acting skills, Fang Zheng couldn't help but feel chills.

It's just disgusting, and it makes my hair tingle just thinking about it!

PS: Kneel and beg the bigwigs to support ~

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