Another World Under My Pen
Chapter 1402: Pricing
Two hundred and sixty-eight are the result of mutual compromise within Lao Bai's studio.
At the beginning, Sun Peng's idea was 98 yuan, which was on the same level as PlayerUnknown's Battlegrounds, while Chen Maolin and Chen Fengzhi hoped to catch up with the same investment in the 3a masterpiece pricing, starting at 398 yuan.
Between the two, the gap is three times as big!
Of course, Sun Peng hopes that the lower the price of the game, the better, so that the influence of "The Legend of the Old White Group" can be developed to the maximum, so that more players can play this real martial arts game. We must know that although China's economy in this world is more developed and the total GDP is already the world's largest, it is the same as on the earth. If the average per capita is lower, it will immediately fall.
Therefore, the price of 398 will definitely make many players hesitate.
And such a hesitation may mean hundreds of thousands or even millions of players abandon this game. After all, although "The Legend of the Old White Knights" is of high quality, it still does not reach the level of a real 3a masterpiece, at least there is still a certain gap in the gameplay.
In fact, Sun Peng still thinks Ninety-Eight is the best choice.
There is no doubt that this price will make him a big loss, because even if the sales of "The Legend of the Old White Heroes" reach the tens of millions of levels, the amount of Lao Bai Studio's account is only one billion Chinese coins, and the issuance cost is still a loss. . And if the price of 398, as long as three million sets can be sold, it is possible to recover the investment...
However, tens of millions of sales are almost impossible for "The Legend of the Old White Knights"!
Do not use the phenomenon of "PUBG Mobile" for comparison. You must know that in the field of games, the so-called tens of millions of sales games are equivalent to a billion-dollar box office movie, and there are only a few movies in a year. But, almost all of them are the sequels of the new year products or masterpiece series of the major world giants.
Unless it is fps games like "Fortress Night" and "PUBG Mobile", with the help of novel gameplay and the fun of cooperating with friends, can sales be pushed to an exaggerated level in one fell swoop.
For the first game of rpg, it is almost impossible to reach this level.
So if the price is 398 yuan, with Lao Bai’s crazy number of fans, Lao Bai Studio still has the possibility of recovering the cost, then the price of 98 yuan means that they have completely abandoned this plan. Instead, they pin their hopes on the follow-up "Old White Heroes 2" and "Old White Heroes 3".
After all, the way out for martial arts games is too narrow. If you are out of China, the number of players will drop sharply, and you will lack too much by nature.
So before, Sun Peng insisted on the price of 98 yuan, in order to give up the hope of recovering the cost, so that as many players as possible can play this martial arts masterpiece!
Only a few hundred million Chinese coins, he can afford it!
only……
Although Sun Peng could afford the six to seven billion Chinese coins, and even six to seven billion, he could bite his teeth, but he had to consider the feelings of the staff of Chen Fengzhi, Chen Maolin and Lao Bai's studio!
How would a game that knows a loss make them think?
Just like Chen Maolin did not want to spend seven or eight years to make a real masterpiece, what the newly created Lao Bai studio needs is a sense of accomplishment and satisfaction. If you really know that you have to play games at a loss, even if Sun Peng’s salary is much higher, some young people with arrogance may not be lonely...
Therefore, the number two hundred and sixty-eight is Chen Maolin's last insistence.
Knowing this, Sun Peng no longer insisted. He nodded and sighed: "Then two hundred and sixty-eight... But two people, during the holidays, can we always make a discount?"
"Haha, of course!"
Looking at each other, while secretly relieved, Chen Maolin and Chen Fengzhi laughed loudly at the same time. Chen Maolin said directly: "We have all planned. There will be a big sale during the Spring Festival, a 40% discount or 30% off! If the previous sales are good, even less than 50% off!"
Although it is a new game, the Spring Festival has always been a traditional promotion season for China Games, and it is normal to get a discount.
Moreover, Chen Maolin and the others know that although the quality of "Lao Bai Qun Xia Biography" is high, but the situation of Lao Bai Studio is destined to be at the very beginning of the shelves. This will be a fan-oriented game-players who purchase it will definitely Lao Bai is mainly fans!
So if nothing else, 80% of the game's sales will be concentrated in the first two months of its launch!
Even if the latter discount is slightly larger, the impact on Lao Bai's studio will be relatively small. This is why they plan to discount during the Spring Festival-buy early to enjoy early, and buy late to enjoy discounts.
"In addition, the tt game platform has also determined the promotion plan!"
After a short pause, Chen Maolin went on to say: "They are very sincere this time and directly offered the highest level of publicity treatment, which can be said to have helped us a lot!"
After listening to his words, Chen Fengzhi smiled and shook his head and said: "It is correct to say that, but we have also given up logging on to other game platforms and let them have exclusive use of tt. This should be equal and mutually beneficial... Give us a 10% commission condition!"
The sales commission on the Tt game platform is 20%, and "The Legend of the Old White Group" is no exception.
"Haha, don't be too greedy."
Shaking his head, Sun Peng smiled and said: "Although their conditions are higher, they are far worse than the tt game platform in terms of influence! As for those foreign game platforms... Ha ha, we have a Chinese The martial arts rpg game, isn't it a dead word on them?"
When talking about this, Sun Peng couldn't help but sneered.
In fact, the world’s three major game platforms have branches in China, and they couldn’t turn around once they played tt. But unlike Tencent wegame on earth, the tt game platform started early, and was willing to spend money on publicity, and even more willing to give game manufacturers a higher share, so it has now reversed the domestic trend.
Especially in China’s local game field, it has an absolute upper hand!
The survival basis of those overseas platforms in China is basically a masterpiece of monopoly. Therefore, whether it is to take care of the local platform or the future of "Lao Bai Qun Xia Biography", Lao Bai Studio has only one choice.
For this, Er Chen is naturally aware of this.
So after nodding, Chen Fengzhi smiled and said: "But tt is also very helpful. This time I gave a lot of help in game translation. Now English, Japanese, Korean and mainstream languages in Southeast Asia have been translated... It's a pity The thing is, for languages such as French, German, Russian, Italian, Spanish, Portuguese, etc., we may not be able to do anything for the time being."
"Hehe, don't worry."
Waved his hand, Sun Peng smiled relaxedly: "Those places have a small market for us. It won't be too late to find someone to translate if necessary in the future..."
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