Another World Under My Pen

Estimating the life cycle of a game has never been easy.

Small games or unknown games are nothing more, even those top masterpieces, under normal circumstances, it is difficult to give an accurate judgment. But generally speaking, professionals and experienced players can have a general idea.

3a masterpieces have a large investment, a large reputation, and good publicity, so they often see a big explosion in sales as soon as they hit the shelves. Millions of sets a month, or even tens of millions, are nothing new. For games like "Lao Bai Qun Xia Chuan 2", although the game itself is lacking and the company's background is also insufficient, people have Lao Bai as a super planner, and fans alone can support millions of sales.

But the sales after a brief burst depends on the quality of the game.

Good-quality games will continue to attract new players after the word of mouth slowly spreads, such as "The Elder Scrolls 5" and "The Witcher 3" that Sun Peng knows; but the bad-quality masterpieces, in After being put on the shelves, they will be labeled as bad games and money scams, and they will be completely knocked off the cloud from the altar, such as "Anthem".

There is no doubt that "Old White Heroes 2" belongs to the former.

So even after the outbreak in the first month, there is no support from those hard-core fans, but relying on the reputation and ratings of the game itself, sales are still at the forefront of the rankings!

Selling 100,000 copies in a week is definitely an amazing result.

However, in the eyes of Chen Fengzhi, Chen Maolin and others, the importance of selling 70,000 copies a week in China is even far less important than the 6,000 copies sold in Europe and the more than 4,000 copies sold in Japan and South Korea!

The potential of overseas Chinese has been exhausted.

So most of the more than 10,000 games sold this week should have been bought by real foreigners. No matter the reason for their purchase is the ranking of the tt platform or the recommendation of their friends, but the order to play the game is real!

and……

In the past week, the refund rate was less than 10%!

This shows what?

It means that after trying the game "Old White Heroes 2", most players have survived the first two hours! Regardless of whether it was the picture, the plot, or even the soundtrack or gameplay that kept them through these two hours, they survived the first two hours and thought this game is worth continuing to play!

For the producers, this is enough.

Because no one in this world knows this game better than Chen Maolin and Chen Fengzhi, they know that relative to the price of 298 yuan, "Old White Heroes 2" is definitely worth the money!

Next, look at the long-term vitality of this game.

A really good game often has extremely strong vitality. For example, several games that Sun Peng liked very much in his life, a few years after being on the shelves, still can still break into the top ten of the steam sales list from time to time. As for the more enchanting "a5"...

Sun Peng has never played, nor does he like that type of game, but who doesn't know its famous name?

Years, months and months have been on the list, and after several years, the network model can bring more than one billion US dollars in revenue to production companies every year. It is a godlike existence in the game industry.

Of course, "The Legend of Old White Knights 2" does not dare to compete with g5, but in Chen Fengzhi's mind, in the next two or three years... at least before "The Legend of Old White Knights 3" is released, can we look forward to its long-term vitality? It doesn’t need to be too much, every week... even if only tens of thousands of sets are sold every month!

So after discussing the sales in Europe, America, Japan and South Korea for a while, Chen Fengzhi took a deep breath and finally made up his mind: "Gentlemen, regarding the piracy matter...don’t pursue it in the future!"

"Huh? Why?"

"What? How can this work?"

"In this case, we will lose a lot, President Chen!"

As soon as Chen Fengzhi's voice fell, the whole meeting was immediately opened.

Although apart from making the game itself, the strength of Laobai Studio is very weak, and its influence is not the same as those of the old game giants, especially in those countries where piracy is rampant, but after all, it belongs to the superpower of China. The anti-piracy measures can more or less play a role.

But if you leave it alone...

"Even if we take care of it, how much loss can we recover?"

With a raised eyebrow, Chen Fengzhi patiently explained, "Is it really important to us that tens of thousands of sets a year, or the income of more than one hundred and two hundred thousand at most?"

After listening to his words, Chen Maolin, who had never spoken much, flashed his eyes and said: "Old Chen, you mean...to cultivate the market with piracy?"

"Yes, let them play piracy. It would be better if they could fall in love with "The Legend of the Old White"!"

After taking a deep breath, Chen Feng bent a small arc to the corner of his mouth.

The sales volume of "Lao Bai Qun Xia 2" has exceeded 10 million sets, and its revenue has reached nearly 4 billion Chinese currency. Even if the dividends of the tt game platform and various taxes and other things are deducted, it is enough to recover all the research and development and Publicity costs.

So Chen Feng really doesn't care about the losses caused by piracy.

After all, the price of "The Legend of the Old White Knights 2" is nearly 300 Chinese coins, forty or fifty dollars. For many countries with average economic conditions, or young players, this amount of money is not a small figure.

If there is no piracy, they will be very unlikely to play this game.

Then...

Why not let them play piracy?

Laobai Studio completely abandons encryption and does not set up obstacles every time the game is updated, players who want to play can easily find pirated copies on the Internet and install them on their computers...

After another moment of silence, Chen Maolin said sternly: "I understand what you mean. I don't care about the benefits of "Old White Heroes 2", but instead focus on the following "Old White Heroes 3", right? If in the past few years, a large number of players who like our games have been cultivated with the first and second installments, they will naturally become our customers when "Old White Heroes 3" comes out!"

"Haha, that's what I think!"

Haha laughed and nodded, Chen Fengzhi looked confident.

However, his words immediately ushered in doubts. An executive frowned and asked: "But President Chen, even if we wait for the release of "Old White Heroes 3", will they definitely buy it? In just two or three years, can Let them switch from piracy to genuine?"

"If it's an ordinary game, of course not!"

Looking at the executives, Chen Fengzhi smiled and said, "But don't forget, our "Old White Heroes 3" has online functions. Those who want to play the online version can only buy the genuine version..."

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