Another World Under My Pen

Once a day, Sun Peng is very enthusiastic about publicizing the physical book of sculpture shooting.

However, there is no other way. In fact, apart from Sun Peng's daily promotion of Xiaoao's new chapter, Shuxiang Publishing House has not invested any resources in the physical book of Shooting Eagles. Regardless of its achievements on Shuxiang Chinese.com, it is ultimately the first book of a newcomer. He has no experience in the physical market, so the publisher's approach is understandable.

And the standard of first printing 60,000 copies is already pretty good.

Don't underestimate the profitability of publishing houses. In fact, for a very mature publishing house, the profit standard of a book is very low. For example, when Sun Peng helped his tutor to write a book in his previous life, he was very familiar with an editor of a publishing house, knowing that for a book, its printing cost is incredibly low!

In this case, it seems that it is not difficult to make a profit.

Especially in this world, the cost of printing is not much higher than that of the earth, but the price is almost doubled! Take the sculpture sculpture for example, don’t look at its first print of 60,000 copies, but because of the high price and low printing cost, as long as the original price is sold for 3,000 copies, the cost can be recovered.

Of course, this is just the physical cost of the theory.

In fact, printing is only a small part of the cost of a book. In the process of book publishing, the labor costs of planning editors, the salaries of text editors, art editors, recording and publishing, distribution, etc., of course, also include the salary of publishing house management staff, finance, logistics, etc., and even rent, water and electricity. , Logistics, etc., are all allocated to each book, which can be much higher than printing costs.

At the same time, the publisher's revenue is not based on the book's pricing.

Just as the box office of a movie is one billion, only 30 to 40% of the film ends up in the hands of the producer. The same goes for publishing houses to sell books. Book dealers took a large chunk, distributed part of the logistics, and paid taxes for the rest, and paid royalties to the author... So if a book is priced at 50, the publisher will end up with a maximum of 20 yuan. ...

According to the man Sun Peng knew, twenty yuan is definitely not available!

What's more, I'm talking about profitable books. In fact, any publishing house has many loss-making books, and in many publishing houses, loss-making books account for a large part. The annual sales of these books are often only two to three thousand, or even a few hundred, and it takes many years to recoup the cost-which of course is not cost-effective. Therefore, publishers generally adopt a prudent strategy for books by new authors. The first prints are 7,000 or 8,000 copies for books of better quality, and 3,000 or 5,000 copies for books of slightly lower quality, to minimize the risk.

If it were not for the low printing volume, the unit price would be too high. I am afraid that it would not be impossible to print a thousand copies for the first time.

This time, the Shuxiang Publishing House dared to print 60,000 sets at one time. On the one hand, it was naturally because of the high quality of the sculpture itself, and the fiery eyes of the editors of the publishing house could naturally be seen. On the other hand, it was also because the sculpture was in the book. Chinese online results. According to past experience, after a physical book of online novels is published, online readers can digest one-fifth of the average order! Although Sculpture is not on the shelves, according to the editor's judgment, if it is on the shelves, the 200,000-average order will definitely not run...

So Sun Peng's own propaganda is extremely important.

However, after a few days of posting, Sun Peng took a peek at the book review area and found that readers were not particularly disgusted with the one-sentence advertisement at the end of each chapter. Instead, they were very much looking forward to the physical book of Shooting Eagles. This made Sun Peng immediately. Feel relieved. This is also due to his good habit of never posting advertisements and not asking for subscriptions. Everyone seems to be very tolerant of everything about Xiaoao except for the update volume.

"Tsk tusk, they are all good readers!"

It automatically ignored many bad review posts in the book review area, and Sun Peng couldn't help but sigh.

With the increasing subscription of Xiaoao, the name of this book can now be seen on almost every list. And what’s even more amazing is that in this era when chivalrous novels have completely declined, Swordsman is basically in the top ten on these lists, and some lists, such as recommended lists, can even be in the top three. This phenomenon is obviously offensive. A lot of people.

For a few days, the book review area can be said to be a miasma! Fortunately, although Sun Peng didn't care, his editor couldn't ignore it. He immediately arranged a few deputy moderators to help manage it, and it was gradually getting better. And Sun Peng, who was also an old bookworm in his previous life, understood that these posts will naturally exist when the book becomes popular, and the real readers will not be affected by them, so naturally he does not care...

After enjoying the pleasure of subscribing and refreshing in the author's background, Sun Peng finally couldn't help sending a message to Zheng Ye: "Editor, when will the Eagle Shooting start selling?"

Without making him wait too long, Zheng Ye quickly replied: "According to the current progress, it can be put into the library within a week, and then will be shipped to major bookstores and distributors along with the batch of new books in the middle of the day... Of course. Now, our publishing house’s own online shopping mall must be faster, and it should be on the shelves the next day!"

"..."

Rolling his eyes, Sun Peng was speechless.

Your publisher’s own online store? Who will buy it?

Readers will either go to physical bookstores or go to a few more famous e-commerce stores to buy books. How many will go to the publishing house's online store? After going there, it is necessary to register and verify. How many people have that idle time?

"That means, at least half a month later?"

After a helpless sigh, Sun Peng sent another message.

"Well, half a month at the earliest. Normally, it should be the end of the month or the beginning of next month!"

First, he simply replied, as if he was afraid that Sun Peng would be dissatisfied, Zheng Ye soon sent another one: "Mr. Sun, in fact, this speed is already very fast. Just ship to distributors and bookstores, which is not cost-effective! Our publishing house sends out three times a month. If it is placed in a small publishing house, it would be very good to be able to ship once a month!"

"……Ok."

After a moment of silence, Sun Peng nodded helplessly.

Sure enough, the novels are all fictitious, and you can understand it only in the real world. It is not that the book can be sold by the printing house when it is printed. Publishers must first put new books in the library and then send them to distributors...that is, various physical and online bookstores before they can start selling. This process includes at least two stages of logistics, from the printing plant to the warehouse, and then to the warehouses of major distributors. If it is a physical chain bookstore, it also includes the process from the general warehouse to the warehouse of each chain bookstore...

For more than half a month, it's really not too slow.

"Of course the more important reason is that my strength is still not enough!"

Pouting his lips, Sun Peng took it for granted. If it is really a big name like Jinda who wrote a new book, or simply like Rowling’s Little Wizard, let alone deliver it exclusively for him, even if it is unified nationwide, it will not be impossible to do it. ! As far as Sun Peng knows, there are several writers in this world who have this qualification.

"Hmm, it can be a long-term goal!"

Irresponsibly set a small goal for himself, Sun Peng casually sent a sentence to the editor: "Okay, I understand, that's good, I can advertise for a while, and wait for the day when the new book is released. ..."

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