Another World’s Fruit Tycoon
Chapter 279: Assist
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"General Manager, things are getting a bit brighter. The opposite Niushan Dairy has recently increased the production of yogurt. It was contacted that the fruit sold in Kunyang was peaches. I am afraid they will produce a batch of peach yogurt this time." Shengxing Dairy's market The department manager found their general manager with the latest news.
Kunyang's new peaches have swept the high-end fruit market in Copper City. Not only people in the fruit industry have noticed Kunyang's actions, but even Niushan Dairy's opponents have begun to stare at Kunyang. After all, Kunyang's fruit has been blessed. They were caught off guard by the previous papaya milk and strawberry milk fight.
As soon as Kunyang and Niushan Dairy have new developments, Shengxing Dairy has begun to predict the next move of Niushan Dairy.
"Sure enough, it's almost the same as I thought. If you want to come to Niushan, you won't miss such a good opportunity. Yellow peach yogurt has always been a classic flavor in yogurt. Our yellow peach yogurt production line has changed them to strawberry yogurt or red date yogurt."
"But the manager, can't we use marketing programs to grab some markets?"
"Xiaocheng, you come with me." As the general manager brought the marketing manager Chen to the research and development department, a strong peach scent came out as soon as he entered the door.
"The left is our flavored yellow peach yogurt, and the right is the peach yogurt made from Kunyang's peaches. Come and try it."
In fact, Manager Cheng knew what the general manager meant from the moment he entered the R&D room. The strong peach scent in the R&D room just now was the flavor of essence.
At present, the good yellow peach yogurt made on the market will add flavor when blending, which can immediately increase the flavor of yogurt.
This is the default method in the industry. Originally, everyone did it and it was fine, but now the appearance of Niu Shan has broken this unspoken rule.
The peach yogurt made with peaches bought by Kunyang has a pure taste. Although the peach yogurt made in this way has a shorter period of time in the oral cavity compared with flavor-blended products, the health awareness of Chinese people has been strengthened. Most people will naturally look at the ingredient list when they buy it, or Niushan puts on a no-addition name when promoting it, and they have already lost.
"Although I don't want to admit it, the current marketing methods on the market have very little impact on Niushan Dairy. Unless we can make products that are comparable to each other, the best way is to avoid its edge."
In the past, the dairy industry's marketing methods were endless. This was based on the quality of everyone's products. Now Niushan's taste is lower than the public level. This is no longer a gap that marketing can make up.
What Shengxing Dairy can think of, and naturally Huaming Dairy can also think of, so a strange phenomenon has begun to appear in the market. The yellow peach-flavored yogurt in yogurt drinks has been in a state of shortage.
"Why is the yellow peach yogurt always out of stock in your supermarket recently?"
"This is not the case with our family. In short, the output of yellow peach yogurt has been unable to keep up recently. The manufacturer explained to us that the peaches of raw materials after the winter have decreased, so the peach yogurt is also less.
Of course, this is just an excuse for the manufacturers to make up indiscriminately. You can't admit that because Niushan Dairy is going to produce new products, so it cuts production specially?
Besides, most of the peach pulp in peach yogurt is canned yellow peaches. The reduction of raw materials seems to the insiders to be nonsense.
Just when Shengxing and Hua Ming were fully prepared to make the storm more violent, to welcome Niushan's new peach yogurt, Kun Yang announced the launch of new peach yogurt popsicles at this time.
"Fuck, do you think the person in charge of Kunyang is at fault? What popsicles do they sell in winter!" The heads of the two dairy companies couldn't believe their ears.
You sold popsicles, you didn't say it earlier, so what is going on after we have been preparing for a long time?
Just when the two dairy companies resumed the production of yellow peach yogurt, Kunyang’s peach yogurt popsicles have been loaded into the freezers of major supermarkets at a rapid rate.
With the guarantee of so many best-selling products before, various supermarkets have opened up a large area in the freezer for the peach yogurt popsicles produced by Xufeng Food Factory.
The bright yellow and pink elements make the packaging of the popsicles full of girly elements. The appearance of the peach yogurt popsicles on the packaging is almost the same as the real thing inside, which can do what you see is what you get.
There are also many mini popsicles that have flowed into the market along with this batch of popsicles, which are completely reissues of regular-priced commodity popsicles.
The previous batch of fresh peaches is currently on sale in supermarkets. The strong peach scent adds some sweetness to supermarkets and stores. People with spending power will naturally choose fresh peaches the first time, but some customers are seeing 48 After the price of one yuan, I chose to give up.
Once the appetite is aroused, few people can suppress it. At this time, cheap yellow peach yogurt becomes a good substitute. At this time, these guests find that the most common yellow peach yogurt is out of stock.
It can be said that it was a thriving and defeated. When passing by the freezer, the popsicles in the hands of the promoters suddenly attracted many people's ideas.
"Children, do you want to try the peach yogurt popsicles?"
"Children can't eat popsicles on such a cold day!" The parents walked away holding their children.
But there are many adults behind me, I am not a kid anymore, I should be fine with a popsicle!
When a mini popsicle is in the mouth~www.wuxiaspot.com~ the rich yogurt blends perfectly with the aroma of peaches, and the cream gives the popsicles a silky texture, and the peach grains on it are like You can chew fresh peaches.
This popsicle tastes a little bit delicious, but a little bit small, and two bites are gone.
"How do you sell this popsicle?"
"15 yuan a piece, if you buy two, I can tie two for you to try it out!"
"Is this a tasting outfit?" The man didn't expect that the tasting outfit could make so much pulp. He thought it was originally a mini popsicle like a small pudding.
"Yes, do you want two?"
"Okay, don't forget to tie me the tasting one!" Eating popsicles in an air-conditioned room in winter is not more refreshing than eating yellow peach yogurt?
In general, the peach yogurt popsicles can open the market so quickly. Shengxing Dairy and Huaming Dairy have contributed a lot. When the yellow peach yogurt produced in their factory resumes sales, the hottest cold drink in the winter in Tongcheng, Already belong to the peach yogurt popsicle.
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