Another World’s Fruit Tycoon
Chapter 281: Follow the trend products
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For the peach and yogurt popsicles that suddenly emerged in Copper City, the local ice cream companies know a little bit about the facts, knowing that Kunyang, a special fruit company behind Xufeng Food Factory, did not follow suit.
But the surrounding cities don't know much about Xufeng Food Factory, only that the popsicle market in Copper City has suddenly risen.
Although Copper City is not in a centrally heated city, the living standards of residents are relatively high. As the temperature in the air-conditioned room rises, the popsicle market will also come.
Liming Ice Cream Factory is an old sign of Copper City. Even after it has undergone a transformation into a private enterprise, the profit of the ice cream factory has been good.
"Director, there are a large number of peach yogurt ice cream on the market, as well as many strawberry yogurt and blueberry yogurt ice cream products. They are all Xufeng peach yogurt popsicles following the trend. I suggest that our factory also produce a batch of products. The hottest big blueberry ice cream, taking advantage of this east wind, may be able to create a small peak in sales in this off-season."
"Jianwei, have you ever tasted the ice cream produced by Xufeng?"
"This, not yet."
"After you taste it, you won’t have such naive thoughts. Xufeng’s ice cream is really good. What’s commendable is that there is no flavor in the ice cream. All the peach flavor comes from the peach pulp and the ice cream. Xufeng’s peach juice is supported by Kunyang Fruit Industry. I believe you are familiar with the fruits they sell, right?"
"But now the sales of many following products are beginning to increase. We don't expect to reach the height of Xufeng, but it should be no problem to get rid of competitors at the same level."
"What you think is too simple. Why didn't there be any hot ice cream in the winter of Copper City last year? Is there no money in the pockets of Copper City last year? Of course not. Consumers are not fools, they can recognize Xufeng's ice cream. It’s because it really has an extraordinary taste, and Kunyang Xuetao is on sale. Not everyone is willing to buy the sixty-one peaches, but it’s not a problem to try ice cream for 15 yuan."
"You are looking at the products that are mixed with fish and pearls on the market now. In less than half a month, they will naturally disappear. Nowadays consumers are willing to pay for high-quality goods, but it is impossible for you to refill the number of ice creams produced by our factory. It's not bad, but compared with the ice cream produced by Xufeng, we simply don't look at it enough. If you want to follow suit, let's get rid of it as soon as possible."
It is a pity that not all people can have a clear positioning of themselves like the director of Liming Ice Cream Factory. The counterfeit ice cream on the market soon flooded the major supermarkets and convenience stores in Copper City.
The design and color of these counterfeit ice cream packaging are almost exactly the same as those produced by Xufeng, except that the product is called peach yogurt ice cream, and the price is only one third of that of Xufeng ice lollies.
Many customers who have not tasted Xufeng's peach yogurt popsicles bought fake ice cream under the misinformation of the packaging. After tasting them, they were still very puzzled.
This is the hottest net red ice cream in Copper City right now? The taste is nothing but that.
"Lina, there are many products on the market that follow the trend of our popsicles. Do we need to adjust the sales plan of popsicles?" Zheng Mengru reported the matter to Qian Lina as soon as possible, but the latter didn't care about it. .
"If you just follow the trend, then we can't do anything about the other party. You mainly look for products that are counterfeiting our product trademarks with the intent of using fake packaging to deceive consumers. If this is the case, report directly to the Industrial and Commercial Bureau."
"By the way, contact some of the local official accounts of Copper City that we have worked with before to carry out some basic publicity on our popsicles. Our popsicles are mainly in the high-end market, and these low-priced counterfeit products are not a concern."
Just as the director of Liming Ice Cream Factory predicted, consumers are not fools, and they no longer choose to follow the trend of ice cream after the first time, and consumers who have eaten Xufeng’s peach yogurt popsicles before, even more I would not choose to buy a copy of the product, after all, the price of 15 yuan suddenly dropped to 5 yuan, everyone will look at the brand first.
Decrease in sales is a fatal factor, but another reason that directly led to the disappearance of follow-up products is that the freezer counters have been greatly reduced.
The popsicles produced by Xufeng are not enough to sell. Naturally, there will be no problem of being reduced in the counter. However, once the sales of the following products decline, supermarkets and convenience stores are not doing charity. Since they can't make so much profit, then Why not just withdraw the cabinet and put lamb and hot pot meatballs on it?
In just one week, the counterfeit ice cream went through the whole process of soaring sales, cliff-like decline and finally withdrawing the cabinet. Perhaps one or two brands of ice cream are still struggling to support, but more of them disappeared directly. In the sight of the people of Copper City.
Xufeng's peach and yogurt popsicles are selling like a raging fire in Copper City, and Okada Toruichi directly delayed his plan to return to his home country because of this popsicle.
"Boss Zhou, please give me the agency of this popsicle, please!" Local people love to eat peaches, and peach products are also very popular in local countries.
It can be said that when talking about peaches, Toru Okada is a peach that I believe is produced in the country. The reason why I came to Copper City is because the peaches have been sold out, and the domestic snow peach market is blank. Kunyang snow peaches can make up for the vacancy in the winter market.
But when I talked with Kunyang’s boss Zhou in the conference room, I just tasted Okada Toruichi and was overwhelmed by the taste of peaches.
Different from ordinary peaches, this batch of snow peaches has a crispy taste, and the charming aroma is even better than that of peaches in the country. It is precisely this way that he will stand in the cold wind to line up to pick the king of peaches, peaches of this quality can kill all quarters in summer, let alone in winter.
And just three days ago, Okada Toruichi learned that Kunyang's Xufeng Food Factory had produced a new product, an ice cream made with snow peach. After taking a bite of it, he I think Kunyang’s R&D staff are really amazing.
Snow peaches, which can only be tasted in winter, can be tasted all year round after being made into ice cream?
As for eating ice cream in winter, it's nothing in the local country. After all, there are many girls with bare legs in winter.
Speaking of girls~www.wuxiaspot.com~ If this ice cream is placed in the local country, some inflammatory advertising words must be added, such as the pink color in winter, the taste of a girl’s first love, and the pure natural flavor without added flavor. In essence, each bar is a bargaining chip that can increase prices.
Although Okada Toruichi was still in the meeting room begging Zhou Kun to sell the popsicle's agency rights to himself, he had already begun to plan how to market the popsicles. Zhou Kun felt a moment when he looked at the mysterious smile of the man in front of him. Goose bumps.
"If you don't sell it, the output of this batch of popsicles is too low, and the copper city can't supply it. There is really no way to export it to the local country."
Toru Okada was not discouraged, because Yamazaki-kun had warned him before. Unlike Manager Qian, Boss Zhou, unlike Manager Qian, did not pay much attention to exporting goods to his own country.
"We can increase the unit price of ice cream, how about raising it to 20 yuan a piece?"
"It's not a matter of price!"
"25 yuan each!"
"All said it is not a matter of price."
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