Are You Crazy, Do You Call This a Copycat Machine?

Chen Fei's method is simple and crude.

That's the same money as Lao Ma.

However, his way of throwing money is far more technical than that of Lao Ma.

It’s not dry to reduce the amount of money randomly when users scan the QR code to pay--this is too stupid, users are starting to use your Alipay to open the QR code to pay, do you still need to give dates? Should you go to promote those that have not started to use Alipay customers are right!

Therefore, after seeing Lao Ma's "great tricks", Chen Fei immediately decided to teach him a lesson.

Let him see, what is a perverted marketing model! What is a god-level marketing-"cut a knife"!

And this marketing model is borrowed.

It is precisely in the domestic e-commerce market that the cake has been basically stable.

For the platform of Pintata, Chen Fei is very unfavorable.

But what he has to admit is that, in three years, from zero to a terrifying scale of 40 billion monthly sales, Pinxita's marketing methods are simply too incomprehensible.

Its characteristic social e-commerce thinking-bundling social and e-commerce together, is a good lesson for T Bao J Dong and S Ning.

And in this set of social e-commerce thinking, the marketing model of cutting a knife can be said to be indispensable.

The process of cutting a knife is very simple.

Users get free discounts on goods in the mall-share the link and invite friends to help --- share the link and invite friends to help the same

Introducing e-commerce into social networks, using the characteristics of social one-to-N, and attracting free products, so that every user who wants to get products for free becomes a salesperson of Pixixi, achieving low user expansion. Cost fission.

After this set of operations, the combination of social networking and e-commerce is simply spending money on playing.

And now, Chen Fei holds WeChat, the largest social platform on the mobile network. If he doesn't know how to use this to compete with Alipay, then he can just screw his head off and kick the ball.

Although he is not an e-commerce company, he also has exaggerated demands from users, just like Pinxi Tower.

Of course, all he has to learn from is the cutting-edge marketing model, and will not copy its content completely.

After all, step by step from cutting cash to cutting gold coins, cutting gems, cutting collection of word cards, cutting and withdrawing cheats, this endless subdivision, always only the last 0.01, is simply too easy to get hacked.

So Chen Fei got it right in one step and didn't play with those virtual ones.

As many as you chop!

As long as the 400 assistance is completed within the specified time, the free order will be free!

Of course.

If every user has unlimited bargaining coupons, even if Chen Fei's net worth soars tenfold, it will not be enough to burn.

Therefore, after reducing the difficulty of bargaining coupons, Chen Fei also adjusted the arrangement of coupons.

It is extremely rare to get 100 coupons like Mo Siyan.

In the issuance of coupons, coupons with face value of 1 yuan, 2 yuan, 5 yuan, and 10 yuan account for the absolute majority. Among them, 1 yuan and 2 yuan do not need to be "cut a knife", and they can be obtained after they are obtained. Use, and the 5 yuan and 10 yuan coupons need the help of friends to upgrade, otherwise it is the same as the 1 yuan 2 yuan file, which is a discount of 5 minus 1 and 10 minus 2 discounts.

In addition to this, the coupons for full 20 minus 3, full 30 minus 4, and full 50 minus 5 are slightly less, and their assistance is more difficult to complete.

Among them, the least is the coupon that starts at 100 minus 10, and the highest is 100 yuan. This kind of coupon is the rarest part, and as the event goes to the later stage, the less it is issued.

In fact, it's not just that the one-hundred-yuan coupons will be less and less. For example, the coupons that are 50 minus 5, 30 minus 4, or even 20 minus 3 will be less and less.

Most of the coupons that may be obtained during the event will be 1 yuan and 2 yuan, as well as upgradeable coupons of 5 minus 1.

This is what Chen Fei envisioned long ago.

Large-scale burning of money is only in the first wave. The later the activity, the less intense the burning of money-in fact, even if it is less, the general discount of 1 yuan and 2 yuan is more powerful than Alipay.

After all, as the user's usage habits are developed, it is no longer necessary to use so much effort to increase the user's stickiness.

...

In the conference room, Chen Fei and Da Qiangzi exchanged greetings, and the topic also got on the right track.

"Mr Shen is really not interested in entering the e-commerce industry?"

The Great Hadron lit a cigarette and asked Chen Fei in the smoke of xenon hydrogen.

Chen Fei understood the meaning of the question of the great strong son, and he laughed.

"Mr. Liu, don't try it out. Really, I'm really not interested in doing e-commerce."

"My Hongmeng technology and Hongmeng network are enough for me to work, where can I still have the energy to do other things?"

"Like what I said just now, you can do it for e-commerce, and I will take a little share of it. I will be satisfied by rubbing your express train to earn a small amount of money."

Of course Chen Fei is not going to be an e-commerce company.

His entry into the mobile network market has only one purpose-to change the lifestyles of users with various intelligent services and make them dependent. When facing the two-choice 1 with Apple, they can give up without hesitation. Apple, stand firmly on its side and stand on the side of a more convenient and smarter lifestyle!

The strong son looked at Chen Fei's extremely serious expression, and the last trace of anxiety in his heart was also eliminated.

However, he didn't believe Chen Fei's lack of energy.

"Shen, I don't call you so talented, Mr. Shen, since I want to cooperate, then I will ask you to call you brother."

Da Qiangzi smiled, then stared into Chen Fei's eyes and asked, "Why did you choose me?"

The word selection may not be appropriate, but to a certain extent, it does mean that.

Because it was Chen Fei who took the initiative to throw an olive branch to the strong son, and personally delivered a big cake to him.

The content of the strong son Chen Fei contacted is very simple.

To sum it up, Chen Fei offered to cooperate with him.

At that time, after hearing the news from Chen Fei, the strong son was really taken aback.

Although JD.com can be said to be a small well-known e-commerce platform, because the era of smart phones has not yet arrived, it can't compete with Taobao in terms of size - far less than the size of Chen Fei's original time and space.

Therefore, in addition to Taobao, there are many e-commerce platforms of the same scale as JD.

Now, Chen Fei has taken the initiative to show his favor to JD.com and proposed his intention to cooperate. This makes Da Qiangzi surprise and wonder at the same time: Why me?

The advent of the smart phone era has changed a lot. The mobile terminal network is the continuation of the traditional Internet on the mobile phone platform, but it can also be said to be a brand new and blank network market.

Don't you see that QQ, which shines on the PC side, is broken and sinking when it arrives on the mobile side, and it is killed by WeChat?

So Internet practitioners who have ideas are aware that this may be an opportunity for those PC-side Internet companies to overtake a corner.

Especially for e-commerce companies, it is a good opportunity to catch up with Taobao.

At the moment, WeChat has a large number of smart phone users. It is unceremonious to say that of the ten people who use smart phones, nine have already used WeChat.

If this resource is used for e-commerce, it is almost a pig will fly!

Especially after seeing that WeChat started to make online payments, they all felt that the next step for WeChat is to enter e-commerce.

But what the strong son never expected was that Chen Fei chose to cooperate with himself!

Even if you let out a large part of the stock, it will definitely make a profit!

"Why did you choose you?"

Hearing the question of the great hadron, Chen Fei hesitated, and then gave a vague answer.

"Because I am optimistic about Jingdong!"

"Fantastic on Jingdong?"

Hearing this answer, the strong son was a little pity.

Does JD.com really have so much potential.

"Yes, I think JD.com has the most development potential among so many e-commerce platforms. To cooperate, I will naturally find the best resources, right?" Chen Fei said with a serious face.

Actually, his reason for choosing JD is very simple.

First, the original space-time Jingdong is indeed a success, said it has the most potential, indeed (cdde) is the truth.

And the second reason is Chen Fei's personal affection for the strong son.

The poor children, the whole village gathered up the tuition fee and sent it out of Dashan. After he became famous, the strong son did not forget his roots and returned to his hometown to return to the original folks.

From this point alone, it can be seen that the great strong son is still reliable.

Anyway, we have to hand over the cakes of e-commerce. Instead of choosing those less familiar, reliable and failing JD.com, it is naturally the best choice.

"All right, I believe it."

The strong son did not delve into this topic.

Although he always feels that Chen Fei has other reasons, since Chen Fei only talks about this, he naturally only asks here.

Immediately, he began to talk about business.

That's about cooperating to launch a new e-commerce platform!

Cooperating to launch a new e-commerce platform instead of relying on the original platform of JD. This is Chen Fei's request.

Because he has a different plan for the new e-commerce platform, which cannot be achieved on JD.com.

What is Jingdong like now?

In a nutshell, he doesn't have as many fakes as Taobao, buying electrical appliances and other bulk commodities is more at ease-this is the first impression of consumers.

What Chen Fei has to do is a group of groups that are ignored by traditional e-commerce platforms such as Taobao, such as Pixita, which focuses on third- and fourth-tier cities!

There are three typical groups of users in Pintata.

-: People who have never experienced online shopping.

Two: People who know online shopping and have experienced online shopping, but have not developed the habit of online shopping.

3: Third- and fourth-tier cities, rural areas and other Internet e-commerce coverage of the most marginal groups.

Traditional e-commerce companies all have the idea of ​​"the rich are easy to make money", so Ari started Tmall, and even JD.com also started membership plus.

For this type of township people who do not have much profit margins, they have been relying on and neglecting them.

And what does this group of people need?

1 yuan paper towel, 7.7 yuan 10 underwear, 8.8 yuan plus fleece leggings, 44 yuan winter down jacket

Yes, isn't it like the old "new netizens" around you who often make you slash?

The emergence of smart phones has brought this group of people into contact with the Internet.

Similarly, their online shopping needs have also emerged.

In the traditional Internet era, this group of people did not have too many opportunities to access the Internet and online shopping, so their potential was not discovered-even if there were some occasional ones, the amount was still too small.

But now, smartphones have appeared, and their access to the Internet has been opened up, and the trickle converges into Wangyang Dahai, and many of the'small profits but quick turnover' have achieved explosive growth!

What Chen Fei has to do is to let JD.com in this time and space, with the help of WeChat, restore Pintata!

Therefore, the traditional positioning of JD.com cannot take on this important task, but it may also collapse the image that they have finally created in the minds of users!

Building a new e-commerce platform is a necessary step.

-In the afternoon, Chen Fei instilled his concept of pintata to the strong son.

Daigo empowerment!

This word, which only appears in literature and film and television works, gave the strong son a real feeling for the first time.

The two hit it off immediately and immediately confirmed the cooperation.

And also quickly gave the name of the new platform-Pinduoduo!

Ahem, this is Chen Fei's proposal. Although it is a bit shameless to copy the kernel and the name, this simple and rude name is too in line with the characteristics of this e-commerce model, and it is too in line with this target user. Taste it!

The name has been settled, and the only thing left is to finalize the profit sharing between the two parties on the upcoming Pinduoduo platform.

This is a very professional field, and Chen Fei did not discuss it in depth.

Naturally, Hongmeng professional staff will come to contact and discuss with JD.com.

He only needs to sign at that time.

Of course, judging from the attitude and impatient look of the big strong son, although it is only given to the blueprint and WeChat platform, Chen Fei wants to get more profit space from it, it is not without the opportunity.

Da Qiangzi left Hongmeng with a beautiful vision of a new platform.

He got the opportunity he wanted to overtake Taobao.

Chen Fei also got the profit he wanted.- Draw a blueprint and connect to the WeChat platform to cooperate. No, isn't the person who pays for the funds for this event coming?

Da Qiangzi and Chen Fei are both happy.

However, Lao Ma's head is now as big as a fight.

"This trick is really amazing!"

At this time, he already knew about WeChat coupon activities.

After understanding the content of this activity, Lao Ma immediately realized that his random reduction activity had been lost.

Finally, we have to keep up with the pace of WeChat mobile payment, and we have to be thrown away again.

"Mr. Ma, should we also give out a coupon and chop?"

Lu Zhaoxi thoughtfully suggested-I feel that he might be more suitable to go to Brother Xiao Ma. If he can't beat this, he will join him, he is a natural penguin man!

Lao Ma looked at him helplessly.

"Chop it? Who can you look for?"

"WeChat is a social network, and their users have this basis for communication."

"What about us? Will you chat with friends on Alipay?"

Lu Zhaoxi scratched his head in embarrassment.

It's not that he doesn't know this problem.

But right now, it's better to do something than nothing...Huh?

At this moment, Lu Zhaoxi seemed to have thought of something suddenly.

"Mr. Ma, although we don't have a social network, but!"

"Penguins have it!"

Hear the words.

Lao Ma suddenly brightened his eyes!

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