Are You Crazy, Do You Call This a Copycat Machine?

Chapter 98 Member system is online, Steal Home Penguin Project 2.0! Chen Fei's big killer! 【Cus

The takeaway market is a brand new commercial blue ocean full of great potential.

When planning to open up this market, Chen Fei was already preparing for the next battle.

The updated content this time is the first step in this plan.

"President Shen, it has been updated.

After dealing with the update of the new version, Zhao Haiping returned to Chen Fei's office.

After speaking, he opened his mouth and stopped again.

He wanted to say something, but he wanted to say something but stopped.

Looking at his hesitating expression.

Chen Fei was a little confused.

"Why, what else?"

"Just say anything, what's the matter with an expression like constipation?"

Chen Fei smiled.

Having been partnering with Lao Zhao for so long, he still rarely sees such an expression on Zhao's face.

Hearing this, Lao Zhao didn't hold back anymore, and immediately confided the doubts in his heart.

"President Shen, do I think we are a bit too biased?"

"Partial?" Chen Fei was stunned-next: "What do you mean?"

"Is such that."

Zhao Haiping paused slightly, and after organizing the language, he began to explain.

"I mean, shouldn't it be appropriate for us to also tilt some resources to the merchants on the platform?"

Upon hearing this, Chen Fei understood.

It turned out that Zhao's intention was related to this event.

"Why do you suddenly remember to say this?"

"Hasn't everything been decided before?"

What Chen Fei said has been decided.

Refers to a series of Hongmeng food delivery strategies after the food delivery went online.

This is a decision that has been adopted in previous meetings.

And Zhao Haiping also knew about it.

However, what Chen Fei didn't expect was that Lao Zhao somehow today had other ideas about the plan that had been set.

"Tell me your reasons.

Chen Fei put down the pen in his hand and raised his head to look at Lao Zhao.

A look of listening.

And now that it's all here.

Zhao Haiping didn't hesitate, and directly stated his thoughts.

"President Shen, I think so."

Lao Zhao said: "With Penguin and Ali, more and more food delivery platforms are now appearing.

"To be honest, the speed at which these companies have joined, and the scale of influx has greatly exceeded my expectations."

"Shen 407, the competition is far fiercer than we thought."

"In this case, I feel that the plan we decided in advance is no longer suitable for today's situation.

"In addition to grasping the consumer group, I think we also need to tilt some resources out and bet on the merchants."

Understood.

Hearing this, Chen Fei could hear something.

Lao Zhao's meaning is very obvious.

He felt that the development strategy that Hongmeng Food Delivery had previously set was too early, and that it had miscalculated the situation of the food delivery market.

However, the strong competitiveness of the takeaway market now requires Hongmeng to re-adjust its original development plan.

In short, it is not enough to put the treasure on the consumer group. At the same time, it also needs to tilt resources to give businesses a little benefit.

Yes.

The strategy set by Hongmeng Food Delivery before and the main development idea is to focus on measuring, focusing on the expansion of the user group, and maintaining stickiness!

After listening to Zhao's suggestion.

Chen Fei thought for a while, then said.

"I don't think our plan needs to be changed."

Zhao Haiping was taken aback for a moment.

"But Mr. Shen, now Penguin and Ali are vigorously promoting, and many merchants who have settled on our platform have also settled on their platform."

"If this continues, our advantage on the merchant side will soon be lost!"

Old Zhao seemed a little impatient.

He felt that Chen Fei might not understand what he meant, and did not see the potential threats in it.

Chen Fei smiled: "But, what does it matter?"

With that, he stood up.

Changed a place and sat behind the tea table on the side of the office.

Received a pot of water.

...

Accompanied by the boiling water, the sound gradually became clear.

Chen Fei explained to Zhao Haiping.

"Old Zhao, you need to know."

"The merchant and us are just a cooperative relationship."

"We provide the platform, they provide the goods, their relationship with us, and the relationship between us and the delivery staff are different.

"The delivery staff chose to work for us, so they can't work for Ali and Penguin at the same time."

"But merchants can choose to settle on our platform, and at the same time, they can also choose to settle on other platforms."

"This cannot be changed."

"It's not that we give more support to the merchants and give them more benefits so that they can only be tied to our tank."

"So winning merchants is not the focus of our work, users are the real core..."

What Zhao Haiping worries about is that platforms such as Penguin invite merchants who have already settled in Hongmeng Food Delivery to settle on their platforms, which will share the traffic of Hongmeng.

But Chen Fei knows that this is totally overly worrying.

It's like a thousand regiment battles in the field of group buying.

In a short period of four years, more than 5,000 group-buying websites have fought, and only more than 100 remain.

More than 98% of group-buying platforms failed to exit the war, and corpses were everywhere on the Internet.

But the final winner was beyond everyone's expectations, it turned out to be a certain group!

A certain group is not the first to join the game, nor is it the one that burns the most money.

Why will he win the final victory?

In fact, this is related to their firm strategy.

The strategy of a group is called an enhancement loop in economics, or it can also be called a growth flywheel.

In the simplest sentence, it is "the more the more the more".

Similar to group buying, takeaway is also a two-sided market.

In the two-sided market, the more consumers, the more businesses, and the more businesses, the more consumers.

This is a typical growth loop.

So instead of burning all the money on the three flywheels of consumers, businesses, and intermediate links, each round will achieve a 33% growth.

It would be better to smash all the resources into one round.

Hit the core engine wheel-that is, the consumer!

As long as the consumer's engine turns, the entire growth loop will be driven.

The more consumers, the more merchants, the more merchants, and vice versa, the more consumers!

With the idea of ‘use money on the blade’, Chen Fei’s back hand is also very simple.

That is to focus all energy and resources on the expansion and stability of the consumer group.

As for the business or something.

When Hongmeng Food Delivery has the largest consumer group in the market, are you still worried that there will be no merchants to settle in?

Never leave its origins.

It is the simplest truth-demand is the driving force of everything, and demand determines everything.

After listening to Chen Fei's analysis, Lao Zhao's doubts were solved.

"President Shen, I understand."

He nodded. This time, he had no doubt about Chen Fei's strategy.

And for the update that has just been released, I am full of confidence.

What Hongmeng Waimai has updated this time is the complete implementation of Chen Fei's strategy.

The update content is very simple.

That is the online membership system.

The newly launched membership system has several highlights.

First, users only need to spend 10 yuan to become a member of Hongmeng Waimai.

After becoming a member, you can get 4 RMB 5 red envelope coupons every month.

This is undoubtedly a very attractive activity for users who often want to use takeaway.

It is equivalent to a 10 yuan red envelope for white P.

And the most amazing thing is that if you activate an automatic renewal membership, there will be a 30% discount on the membership price for the first month.

This is equivalent to spending 3 yuan, and you can receive a threshold-free red envelope with a total price of 20 yuan!

second:

Members have a task system.

After completing specific order tasks, you can get rewards for takeaway beans.

Using takeaway beans, you can redeem the no-threshold red envelope.

Compared with the first point, this mission system looks unremarkable.

But in actual effect, it is more attractive than the former!

Because there are four 5 yuan red envelopes when they are used up.

However, the mission system is a continuous channel for obtaining red envelopes (cdde)!

And just as Chen Fei expected.

After the new version was launched, this newly launched membership function immediately won the favor of a large number of users - in their opinion, isn't this a red envelope for free?

One pass ten, ten pass a hundred.

Soon, the news that Hongmeng was'sending red envelopes' was learned by more and more users.

After reading the automatic renewal fee, many users only need three yuan, and they feel that they have discovered a loophole in Hongmeng-using the automatic renewal price to open the membership, and then turn off the automatic renewal function at the end of the first month. Isn't this another seven yuan for nothing?

As a result, more and more users have opened membership through automatic renewal.

They feel that they have discovered a loophole in the Hongmeng Food Delivery Member System.

But as everyone knows.

This is precisely Chen Fei's setting.

Let users feel that there is a bargain to take advantage of, and voluntarily joined the membership group.

"The member of Hongmeng's trick is simply amazing!"

The news of Hongmeng's takeaway update soon reached Xiao Ma's ears.

Could he not know?

As soon as Hongmeng's new version was launched, the number of orders for Penguin Takeaway was reduced!

Users have used up the red envelopes sent by Penguin Food Delivery online, and now they are all rushing to the Hongmeng Food Delivery platform to receive the red envelopes.

"Mr. Ma, Hongmeng is too generous in this shot, right?"

Zhang Weiran also finished reading the updated content of Hongmeng Takeaway at this time.

He sighed.

"How much does it cost to burn?"

"That's not enough."

Unlike what Zhang Weiran thought, Xiao Ma didn't feel that Hongmeng's move was burning money.

Although on the surface.

For the red envelope of 20 yuan, only 3 yuan was charged, Hongmeng was a loss.

But actually?

The 20 yuan red envelope has made many orders that would have flowed into Penguin Takeaway, or other takeaway platforms, return to Hongmeng Takeaway!

Originally, Hongmeng couldn't make a point on the orders of this group of users.

But doing so, on the contrary, realized benefits.

What's more, the value of the 20 yuan red envelope is for the user. Actually placed on the Hongmeng takeaway, the cost required is much less than this figure.

Zhang Weiran is not stupid.

He just didn't react.

With a simple sentence from Brother Xiao Ma, he also reacted immediately.

"Mr. Ma, we can also learn from their red envelope rules.

Immediately, he suggested.

Hearing this, Xiao Ma nodded.

For reference, it must be borrowed. After all, isn't this the penguin's eating craft?

"How is the stress of advertising?"

Xiao Ma didn't talk more about learning from the membership system, but asked about advertising.

Zhang Weiran came here with a lot of data.

Hearing the question from Brother Xiao Ma, he immediately reported on the current advertising investment of Penguin Takeaway.

If there is a third party here at this time.

Hearing Zhang Weiran's report, it is estimated that he would feel a little shocked.

Because this time, the advertising intensity of Penguin Takeaway turned out to be stronger than ever!

Among the 350 prefecture-level cities across the country, almost all of the super cities and first- and second-tier cities, Penguins have placed advertisements at the same time!

Buses, bus stops, billboards, stairwells

In the main areas with dense traffic, Penguin Takeaway has carried out a crazy advertising offensive!

This wave of burning money is simply a fever!

Penguin's crazy investment in the field of advertising shocked many peers who saw it.

At the same time they were shocked, they couldn't help but feel bitter and extremely uncomfortable.

Can it be uncomfortable?

Penguin's work is absolutely magnificent. This is to use its own strength to forcibly raise the threshold of entering the food delivery field!

Moreover, this is forcing them to start burning money too!

As a result, once Penguin's advertisement was launched, it was like a flare gun.

Ari, a certain group, and a certain degree began to burn money!

All kinds of takeaway advertisements appeared in the streets and alleys of major cities!

And those small companies that can't afford to play, are not strong enough and can't get financing, can only leave the market sadly-the first wave of retiring just happened suddenly.

"President Shen, where is our advertisement?"

After seeing the advertising competition of the major counterparts on the Internet, Chen Ciaojia was a little puzzled.

Why are there no Hongmeng takeaway advertisements offline?

Is President Shen reluctant to spend money?

Chen Fei was sitting in front of the computer at this time, constantly pressing the keyboard and mouse, as if performing some fierce operation.

As if he hadn't heard Chen's question, he didn't lift his head.

Seeing this, Chen Hedgehog was puzzled.

She walked over and took a look.

His face suddenly turned black.

She didn't expect that at this time, Chen Fei would actually play a game in one!

"President Shen, now there are advertisements for Penguin takeaways everywhere, and Mr. Zhao asked me to ask you, are we going to start advertising too?"

Chen Hedgehog spoke impatiently.

She was a little anxious at the moment.

It's like when the two armies are facing each other.

Seeing that the army on the opposite side had already begun to bury the pot and cook, and when he turned his head, he found that his master was still asleep and helpless.

"The ad has been cast a long time ago.

When Chen Fei heard this anxious question from Chen Fei, Chen Fei spoke slowly.

"Is it already cast?"

Chen Ciaoxia was taken aback: "Where is it? I don't seem to have seen it."

She thought carefully about the way she came to work in the company.

This way.

Neither the subway TV nor the elevators saw any advertisements for Hongmeng Takeaway.

Already voted?

Where did you vote?

Chen Fei did not answer Chen Ciao's question.

But suddenly stood up.

He sat down on his seat.