Australian Storm 1876

   Chapter 708

  No one can succeed casually. Lu Qiang Huaxia’s peasant-style shrewdness is used on ideas. As a member of the board of directors of Dongfanghong Machinery Company, he can feel that the company’s future is infinitely bright during the internal meetings he participated in.

  The R&D team of Dongfanghong Machinery Co., Ltd. has brought together many German and American experts. They are developing derivative functions of crawler tractors. Adding a small bulldozer will turn it into a bulldozer.

  Install a professional towing hook and it will become an artillery tractor.

  Add a variety of agricultural machinery and tools, you can adapt to most of the farm work in the field.

  Add snow shovel tools, it can become a specific snow shovel truck.

  Through the high price in the early stage, the huge R&D cost of Dongfanghong Machinery Company has been recovered and a large amount of surplus has been generated, which has the basis for a substantial price reduction.

  According to the board meeting plan;

  After the Qingdao plant has formed its initial production capacity this year, it is expected to implement a major price cut policy for Dongfanghong 2.0 tractors early next year. The planned price cut will be about 30 to 40%, which will further expand the market and stimulate consumption.

  The path that Dongfanghong Machinery Company is taking is the glorious path taken by the Detroit Cargill Steam Machinery Company and Australia General Machinery Company. It has proved to be extremely successful.

  Today

  The key products of the above two companies, walking tractors, occupy an important position in the world's agricultural production. Every year, hundreds of thousands of tractors are sold all over the world. They have generally entered European, North American, and Australian farms, becoming the main force in agricultural production.

  Only in North America, 47,000 walking tractors were sold in 1894, which earned Kargil Steam Machinery Company huge profits.

  One more sentence;

The company is wholly owned by the Ocean Kings Royal Family Foundation. It is currently planning to relist in New York, the United States. It is expected that this will be an unprecedented blockbuster listed company. The raised funds may reach hundreds of millions of dollars. The entire Wall Street is waiting for it. .

Cargill Steam Company and several American agricultural machinery companies in which the Wang family fund holds a controlling stake basically control more than 90% of the market share of the American agricultural machinery industry, forming a de facto monopoly, which is the legendary cartel. enterprise.

  Australia General Machinery Company is responsible for exporting agricultural machinery to markets in North America, Canada, South America, Argentina, Brazil, Chile, Europe, Britain, France, Germany, Italy, Austria-Hungary, etc., and operates the local Australian market. The two have a clear division of labor and a clear market positioning.

Thus

   can avoid the huge customs duties that need to be paid for exporting industrial machinery to the United States. This is a smart move that Dongfanghong Machinery Company needs to learn.

The success of the above two agricultural machinery giants lies in the continuous reduction of product prices, expansion of the market, creation of patent barriers, acquisition or equity participation in leading companies, and gradually forming a very exclusive monopoly circle, which has obtained huge long-term benefits. .

The general manager hired by Dongfanghong Machinery Company is a German-American Van Steid, an excellent manager who has worked for Cargill Steam Machinery Company in the United States for 23 years. He personally presided over the ranking of the second in the agricultural machinery industry in the United States. With the acquisition and participation of the third company, they strived to create a small circle at the top of the pyramid. These three companies alone accounted for more than 80% of the entire North American agricultural machinery market.

  It was Van Steide who tried his best to persuade the board of directors to plan to implement a big price reduction policy in early 1896, thereby stimulating the market's strong desire to buy.

Take the current 6600 Jinyang crawler tractor as an example, after the price cut is about 4500-4600 Jinyang, of which customs duties account for 1/5, production costs account for 1/5, minus a little marketing expenses, and the rest All of them are net profits.

  After the market expanded, it made more money.

In this way, it will further crack down on American and European follow-up companies that are eager to enter the field. At the same time, they will actively take legal actions to interfere and obstruct other machinery companies from following suit. As the next step, the scale of production will be expanded again and a second round of price cuts will be prepared. Gain more time.

  In this way, before other follow-up machinery companies grow up, Dongfanghong Machinery Company can quickly grow into an industry giant, monopolizing most of the market in this segment of crawler tractors.

  According to the vision of General Manager Van Steide;

  In the last 2 to 3 years, it is necessary to go to North America to acquire a relatively powerful machinery company, and realize local production in North America through exporting technology and equity holdings, thereby avoiding huge customs taxes.

  Because the reason is very simple, even if Dongfanghong Machinery Company does not set up production enterprises in North America, many follow-up companies will spring up like mushrooms after a rain. The current legal environment in the United States is not perfect, and the prohibition cannot be banned.

  Only through market means to expand in North America, to forcefully squeeze the living space of other companies, thereby establishing a dominant market position.

  All of the above have made Lu Qiang full of expectations for Dongfanghong Machinery Company.

  This Zhao Yinger must become the daughter-in-law of the Lu family.

  Two days later

  Qingdao

  Today, Qingdao has become a prosperous seaside metropolis with a population of more than 430,000. The streets are wide and clean, the green belts on both sides of the roads are blooming, tall urban buildings are lined, and the flat asphalt roads extend far away.

   "Ying Er, why don't we go to the movie later?"

  "Brother Hanfeng, what is a movie?"

  "This is a new thing from Paris, France. I heard it is called "Factory Gate". There are many villains who can walk on the canvas. Let’s go and see what’s new."

"Yeah!"

  In a moment

  Zhao Ying'er and Lu Hanfeng walked out of the theater with a dazed expression. They were shocked by the few minutes they had just watched, and they were speechless. They looked at each other and said invariably, "Watch it again."

  After a while

  The two young people who watched it 5 times in a row walked out of the theater again. At this time, the initial shock is no longer there, but various problems have sprung up;

  "Brother Hanfeng, why are those villains in the canvas?"

   "How can they move?"

   "It looks like a real person, but how can a real person be in the canvas? It's amazing."

   "Brother Hanfeng, why don't they talk?"

  Looking at this series of questions, Lu Hanfeng didn't know how to answer, but he didn't know if it was true.

  At this time, Lu Hanfeng saw the Carrefour chain store across the street, and said as if he had found a life-saving straw; "Ying Er, let's go shopping in the store, I heard that there is the latest lipstick from Paris!"

  "Brother Hanfeng, how did you know?"

   "I also heard from my wife Wu at home yesterday, they can buy a lot, let's go shopping too!"

   "Well, let's go shopping!"

  Although Zhao Ying'er and Lu Hanfeng are dressed in a low-key fashion, they are a stunning lady and a handsome son, like a pair of wall men. It is hard not to attract the attention of passers-by.

Fortunately, this is the downtown area of ​​Qingdao. Guns are forbidden. You can see the police as far as you can. There are also mounted police patrols from time to time. The public security environment is good. It is difficult to see the rude cowboys in the tavern in the country town. .

  Into the store

  A dazzling array of goods are presented. Carrefour chain stores are comprehensive department stores throughout the Ocean Kingdom, especially the large-scale stores in the metropolitan area.

   can be seen

  Various products are divided into different sales areas, souvenir area, daily necessities area, candy area, farm tool area, shoes and hat area, gloves and headscarf area. Many citizens are shopping.

  Above her head, there are a lot of shiny iron wires gathered in the tall cashier counter, and the wallet flies back and forth with the money, and a prosperous business atmosphere rushes to the face.

  This kind of "wire collection" is a unique invention in Australia. It has spread throughout Europe and the United States and has become a common cash register method used by large stores.

After the counter clerk sold the goods, he put the bills and money on the wire overhead, and flew to the cashier with a light push. The clerk in the cashier received the bill according to the receipt, stamped the "receipt" seal, and put it on the wire. Put the change money together and push it back through the wire overhead.

  In this way, a business of selling goods was completed, simple and efficient.

  Lu Hanfeng took Zhao Yinger around in the store with great interest. From time to time, she looked at Zhao Yinger's beautiful profile, only to see her pretty face reddening for no reason, and she lowered her head shyly.

  The girl's heart is so delicate, how can she not detect the prying?

  A touch of nameless ambiguity lingers around the two young people, picking up the heartstrings trembling...

  Outside the shop

  A young heroic ensign officer strode over with two companions, and the few people who had been waiting nearby hurriedly greeted them, and the two young men in the lead said anxiously;

   "Brother, the kid surnamed Lu took Miss Ying Er to go shopping. The two of them went to watch foreigners' pictures for a while."

   "Yes, brother, what should I do?"

   "We can't let Ying'er be snatched by that stinky boy. This **** is filled with foreign ink, but he can lie to girls."

   "It's alright, don't talk about it." The ensign officer with thick eyebrows and big eyes waved his hand impatiently. He is the eldest son of the Ma family, Ma Yuankui, a graduate of the Huangpu Army Infantry School, and now serves in the Qingdao Division.

  The two young people opposite are his second brother Ma Yuankun and third brother Ma Yuansheng, two brothers from wealthy families, who are still in school today.

  Ma Yuankui groaned for a moment, waved his hand and said; “Lu Hanshan hasn’t seen him for many years, let’s go, let’s go and meet this hairy boy who came back from the UK. What is his ability?”

   "Go, go take a look."

  A few young people became interested, and followed Ma Yuankui strode over, but were stopped by a few sturdy men at the entrance of the store.

   "Master Ma, the lady is hanging out with Master Lu in the shop. I'm afraid it's not good for you to go like this. Can you wait until you come out."

   "Zhao Wu, you let me go."

   "Master Ma, please don't make it difficult for us, not to mention that you can pass my level, and you can't pass these people behind."

  Zhao Wu looked to the side inadvertently. There were a few silent men there, quietly pulling the clothes on his chest, revealing the gun inside.

  As the son of a tobacco tycoon in Xixiangzhou, how could Zhao Hanfeng have no bodyguards.

  Lu Mansion is not short of this money at all, so it is natural to take care of his family.

  Next to the store

  There are two black Crown sedans parked in the front and one in the back. These are the cars of the Lu Mansion. As a nobleman, they are eligible to buy this kind of prominent sedans.

  There were still a few sharp-eyed gunmen sitting in the car, and they looked over with a bad expression.

  In the event of a conflict, the Ma family brothers will never please.

  (End of this chapter)