Back To 1995

  Chapter 14 Building a Momentum

On the way to see Hou Mo, Song Yang saw that the entire Netscape was busy. Just seeing the mental state of the members of Netscape at the moment, he could understand why Netscape is now called an Internet giant. .

   All Netscape members, whether they are management or ordinary staff, are working hard for Netscape to go public, hoping that after Netscape goes public, they can also become millionaires and multi-millionaires.

When passing a conference room, Song Yang heard a burst of screaming and roaring. Through the gap on the glass window, Song Yang saw a man who was 1.8 meters tall and had gray hair, roaring in the conference room. I felt that this person looked familiar, but after a quick glance, Song Yang was taken to another office.

   After waiting for more than half an hour, the office door was finally pushed open. When Mike Homer, who came in, saw Song Yang, he was stunned, "Sorry,..."

   Looking at Song Yang's young face, Hou Mo really doubted if he had met the wrong person, "I thought it was from Wired Magazine!"

  Song Yang put a document in front of Hou Mo, "Actually, Double Click Advertising is cooperating with Wired Magazine on a project. I'm here today because I hope Netscape can also join this project!"

   Looking at the serious Song Yang, Hou Mo chuckled, "I'm sorry, I don't mean anything else, I just feel that if you go to Hollywood, you may have a better chance than coming here!"

  Hommer shook his head. These days, there are not a few companies that want to cooperate with Netscape. There are also a large number of people who claim to be geniuses. They have all kinds of strange plans and want Netscape to invest.

   There are geniuses in this world, and Homer does not deny that, just like the two founders of Netscape, Jim and Anderson, both are geniuses, but how many Jim and Anderson can there be in the world?

   As for Song Yang in front of him, Hou Mo really felt that when Song Yang went to Hollywood, he might be able to knock on the door of the film company directly, instead of hanging out in the Internet industry, he wouldn't look at his face here.

   "I can take this as President Homer's praise," Song Yang said with a wave of his hand, "but I still hope President Homer can agree to let Netscape join this plan!"

Hou Mo looked at the "Internet Digital Advertising Plan" book in his hand, and after flipping through a few pages, his face became a little weird, with a ridiculous and absurd expression, "You want Netscape to give up the user experience and become a A company that sells advertising?"

   Now Netscape, the main way to make money is to sell browsers. Netscape browsers are not free trials. Netscape charges users $49 per year for usage!

Now hearing that Song Yang wants to change Netscape's profit model, this naturally makes Hou Mo very dissatisfied. He feels that Song Yang is completely ignorant. They all want to point fingers at Netscape.

  Song Yang said quickly, "I don't mean to change Netscape, but I talked to the editor-in-chief of Wired Magazine, Kevin, and he agrees that in the future Internet industry, digital advertising will become one of the main revenue!"

"In the future, Netscape will definitely have rivals, and these rivals may use various means in order to compete with Netscape for the market, and the browser is open to users for free, which is likely to become the most important means of competition with Netscape, introducing advertising revenue, Give users a browser for free, and you can fight your opponents!”

Hearing Song Yang pull out Kevin Kelly and the rest, Hou Mo couldn't help but be silent for a moment, but he is a vice president of publicity, and he just took office this year. Netscape invited him to promote the listing. , but did not want him to change Netscape's profit model.

   "I believe that users will make the right choice. Netscape has the best browser technology in the world!" Hou Mo glanced at Song Yang and was about to close the document in his hand.

  Homer still believes that users will definitely choose a browser with better technology. As for whether to choose a paid browser with better technology or a free garbage browser every year, he believes that users will make a choice.

In addition, the most important thing is that Hou Mo does not believe that any person with an abnormal mind will choose to make the browser free because of competition with Netscape. Come and kill one thousand enemies and lose eight hundred, isn't it fragrant to make money while lying down, and you have to earn advertising fees for those crooked melons and jujubes? !

"Please tell the editor-in-chief Kevin, I regret not being able to cooperate, but the cooperation between Netscape and Wired magazine will not change..." Hou Mo glanced at the time, and after talking with Song Yang for so long, he felt that he had given enough Kai The face of the text.

Seeing that Kevin looked like he was about to see off a guest, Song Yang said again, "I want to ask President Homer to pass on this plan to Director Jim, and introducing digital advertising may not immediately increase Netscape's revenue too much. , but investors from Wall Street and Silicon Valley, if they know that Netscape has added a new profit model, may have new expectations for Netscape!”

  Homo's movements stagnated for a while, and he looked at Song Yang's eyes, he felt as if Song Yang had caught his life.

   Seeing Hou Mo's actions, Song Yang finally breathed a sigh of relief and chatted with Hou Mo for a long time, but in the end there was no word that could increase Netscape's stock price.

   Now Netscape is preparing to go public, and investors in Silicon Valley and Wall Street institutions are most concerned about Netscape's profitability. Unlike traditional companies, Netscape is still losing money.

If it is now rumored that Netscape has added a new profit model, even if it is bluffing, I am afraid it will stimulate a wave of stock prices, which can increase a lot for Netscape's major shareholders, including Jim and Anderson. worth!

  Song Yang gestured towards Hou Mo, Hou Mo glanced at Song Yang, then got up and walked towards Jim Clark's office.

When   Homer entered, Jim was discussing the listing with Anderson and a few Wall Street investors. Jim was the one who Roared Song Yang had met in the conference room just now.

Jim Clark, who is over 500 years old, can be said to be the spiritual leader of Silicon Valley now. The founder of SGI with a market value of more than one billion dollars is Jim. Jim Clark, who left the court because of the palace fight, did not sink, but made a comeback. After more than a year, Netscape, which has not yet been listed, has been established with a valuation of one billion dollars.

   Now that Jim is in his prime, of course, the fat yellow-haired man sitting next to him, surrounded by several investors, is also in high spirits at the moment. He is the Silicon Valley genius Mark Anderson, who is now being madly touted by the media.

Mark Anderson is a naturally ambitious capital. At only 24 years old, he is already the founder of a billion-dollar company. His worth is likely to exceed hundreds of millions of dollars. He has become a new generation of technology heroes in Silicon Valley, and is wildly sought after by countless people. .

   Most of the young Americans of this age are still in school, but he has already realized the American dream!

  Homer went to Jim's side, handed the plan to Jim, and said a few words in Jim's ear. Although it is Mark Anderson who is now promoting Netscape to the outside world, it is actually Jim who is at the helm of Netscape.

   Hearing Homer's words, Jim flipped through a few pages of information, and when he saw Double Click Advertising Company, he couldn't help but say, "Texas Company?"

   Jim, who is also from Texas, although he doesn't have the concept of seeing fellow villagers, but in Silicon Valley, encountering a company that appeared in Texas still gave him a few interests.

   Song Yang first met Jim Clark and Mark Anderson in Homer's small office.

Jim is undoubtedly the style of a big guy. Jim Clark is no longer a mere technician. He is a top rich man worth hundreds of millions of dollars and a powerful figure in Silicon Valley. Policies affecting some technology industries.

   Anderson, the fat yellow-haired man who followed Jim, looked at Song Yang curiously. He didn't know how to get Jim to let go of the Wall Street agency and come to see who he was.

   "Song?!" Jim looked at Song Yang with interest, "Do you want to cooperate with Netscape?"

In the face of Jim, Song Yang did not dare to be careless. Netscape was one of Song Yang's most important goals this time. With Netscape's tiger skin, things behind Song Yang would be much easier. A lot of trouble.

  Song Yang told Jim and Anderson what he said to Hou Mo just now. Unlike Hou Mo, Jim and Anderson, who were technically educated, asked Song Yang about many key technologies.

   "So, Internet digital advertising is no longer a technical problem?" Mark Anderson is more concerned with technical issues.

"Double-click advertising company's DART advertising delivery system can automatically process and deliver advertising orders. It can reduce the cost of traditional media by one-third or even half!" Song Yang said with a blushing face and a heartbeat. The still-in-development DART system blew into a flower.

After   Mark Anderson asked Song Yang a few more questions, Jim finally said, "Song, why do you think there will be an Internet company in the future that dares to compete with Netscape in the browser market, who do you think it will be?"

When the words fell, Anderson and Mark both looked towards Song Yang. Song Yang saw Jim's aggressive and oppressive gaze, and paused before saying, "Once Netscape goes public, there will definitely be followers. In any industry, There will never be just one company, IBM used to be!”

   As the former boss of the computer industry, now in the computer industry, he has been slapped by latecomers from all walks of life. In recent years, the losses have been a mess. If it wasn't for good luck, Gerstner was invited to help, and it would have been impossible to play.

Jim was not satisfied with this answer, but he didn't say more. After taking a few glances at the Internet digital advertising plan, he also felt that advertising would not become mainstream, but Netscape is now facing the market. With the gimmick of digital advertising, for For Netscape, it might be able to raise its profile again.

   "Netscape can participate in the plan, but Netscape must be the center of this plan!"

   (end of this chapter)