Back To 1995

   Chapter 18 Adding fuel to the fire

  Song Yang was stunned, watching the ABC Morning News report on Netscape, he now understands why Jim Clark suddenly came to him.

   The market value of    increased by 100 million US dollars in an instant. It is no wonder that Netscape started to blow up the digital advertising business, and it is no wonder that the investors behind Netscape are crazy about it.

  Song Yang can be considered to have seen what the crazy age is. Even if he is just bragging, it is still uncertain whether Internet digital advertising can make money, but it seems that it has been done on Netscape.

Not only is Netscape boasting, but Wall Street is also taking action. Just in the morning, an analyst from a Wall Street institution released a report claiming that in the next two to three years, the Internet digital advertising market will start from scratch. Reach more than 800 million US dollars!

   In just one morning, Netscape became the global leader in digital advertising, and the digital advertising business seems to have become one of the hottest businesses in the world.

The reporter and the media stopped Jim Clark who was about to enter the Netscape office building in the morning and asked him about it.

   "Netscape has indeed established a digital advertising business department. We have already cooperated with Double Click Advertising Company, and Netscape will also launch a set of advertising settlement methods as soon as possible!" Jim said with a full face.

   The reporter who interviewed Jim asked with doubts, "But as far as we know, Double Click Advertising is just a start-up company that has been established for less than half a year. Can Double Click Advertising be able to complete the advertising business worth tens of millions of dollars with Netscape..."

Jim rudely interrupted the interviewer, "Double-click advertising company is a start-up company, but they have the world's most advanced advertising delivery system DART, which is half the cost and half the efficiency of traditional advertising. I Very optimistic about DoubleClick and their founders, and we are Netscape!"

   In front of the media camera, Jim touted a double-click advertising company, and bragged about the DART advertising system that he had never seen before.

   This can be considered a fulfillment of the promise to Song Yang, although in fact it is still a **** on Netscape. If you are not optimistic about the double-click advertising company, it will be a shame for Netscape.

   Not only is Netscape touting the digital advertising business, but Yahoo, which is also in Silicon Valley, suddenly has a big news. Yahoo, which has just been established for a year, announced that it has received $5 million from Sequoia!

   This set a new record on the Internet. When the photo appeared in the newspaper, Yang Zhiyuan, Ferro and Brady, who took a photo with Moritz from Sequoia Investment, were all full of smiles.

   How can we not make the two founders of Yahoo and Brady happy, just when Moritz came to Yahoo, Yahoo had just launched the ads from DoubleClick Advertising.

Netscape suddenly touted digital advertising, which made Sequoia Investment's original investment of $2 million in Yahoo doubled to $5 million. Yahoo, which originally seemed to be operating for free and unprofitable, with the advent of digital advertising , may be the biggest winner!

   When interviewed by the media, Yang Zhiyuan no longer had the attitude of facing Song Yang and the double-click advertising company before, but touted it hard.

   "We have reached a strategic cooperation with Double Click Advertising Company. Double Click Advertising Company will bring enough advertising revenue to Yahoo!"

"Song is a genius. The cooperation between Double-click Advertising and Yahoo is a match made in heaven. I very much hope to meet Song!" Yang Zhiyuan faced the camera, not to mention that Song Yang is a liar, he slammed the double-click advertising company. .

Although the limelight belongs to Netscape and Yahoo, but relying on Netscape and Yahoo, DoubleClick advertising company can be regarded as a foothold in the Internet industry. When the media reports on Netscape and Yahoo, they will mention the DoubleClick advertising company behind it.

  In terms of touting, you still have to rely on your own people. On the website launched by Wired Magazine, they have made a lot of reports on Double Click Advertising Company and Song Yang.

Kevin Kelly wrote on the Wired website that he met Song Yang for the first time, "Song has an amazing sense of smell. When he first met him, he mentioned to me that he had found the last door to block the Internet. the key..."

   "Double-click advertising company has to appear, which is of epoch-making significance. The changes of Netscape and Yahoo have explained everything. In the future, there will be countless Internet companies and websites that will appear and change because of Double-click advertising company..."

As the number one blower in the Internet industry, Wired Magazine is still very important. When Kevin touted Song Yang, the technology industry, Silicon Valley, Wall Street, etc., began to slowly set their sights behind Netscape and Yahoo! On the double-click advertising company, as for Song Yang, he has his own name in the Internet industry.

When Song Yang returned to the garage from Devers School, he heard the phone calls one after another, and Gallo, who was in a hurry, saw Song Yang and couldn't help but complain, "I'm going crazy, you don't know how many there are today. Someone is calling!"

   Today Gallo did answer the phone, and he was about to go crazy. During the whole day, almost even during the meal time, advertisers called the website for consultation or cooperation.

   "Yes, this is Double Click Advertising, you want to..." Gallo, who was picking up the phone, sat up suddenly, "Investment?"

   Gallo looked at Song Yang with an expression of disbelief, "Venture capital firm in Silicon Valley!"

In the past, Gallo had only seen venture capital companies in news reports and film and television dramas, and they were often rich and powerful, throwing out tens of millions of dollars at every turn, and the emergence of venture capital companies often meant that, Getting rich soon!

   Gallo never thought that one day he would meet a venture capital firm. After swallowing, Gallo asked on the phone, "How much do you want to invest?"

   "400,000?" Gallo couldn't help shouting.

   Song Yang saw this and hung up the phone. He's calling now, basically to pick up leaks. I'm afraid many people will come over in the past few days, trying to get a bargain.

   Seeing Song Yang hanging up the phone, Gallo screamed, "Song, do you know what you're doing, this is a $400,000 knife!"

   "It's not the time yet!" Song Yang also felt his heart beat a little faster, but he still calmed himself down.

Now Double-click Advertising is backed by Netscape and Yahoo. Even if Double-click is sold, it will definitely be able to sell for a good price. How can Song Yang wait for the person who makes the bid? sold.

When Gallo was still in the garage, mourning the loss of 400,000 yuan, Bledsoe Jayden was eating with a few classmates at a small restaurant at the University of Houston.

Jayden, who left the garage, felt like he had escaped from the cage. After taking a sip of wine, Jayden said to a few people on the table, "You don't know what I've been through, that kind of hell, I'll never do it again. Go, if you see a double-click advertising company, I suggest you immediately call the federal police for help..."

   "My God, it's crazy. Netscape's market value has reached 1.1 billion US dollars. How long has it been established!"

The person at the same table with Jayden couldn't help exclaiming after hearing the TV report in the small restaurant, and then said to Jayden and the others, "Mark Anderson is a real genius, we should go to Silicon Valley, that's us The place to go!"

   "Double-Click Advertising, which provides digital advertising services for Netscape, has also attracted the attention of Silicon Valley. A well-known analysis company has made a valuation of three million US dollars for this startup company from Space City..."

   Hearing the words on the TV, Jayden raised his head blankly. He doubted that there was a problem with his ears, or that the TV broadcast was wrong.

But when he raised his head, Jayden saw the double-click advertisement logo that he never wanted to see appeared in Jayden's eyes. Jayden's face suddenly turned white. He only felt a rumbling in his head, which made him feel dizzy for a moment. almost.

The person at the same table can't help but look at Jayden with a dull face. Jayden is still watching TV at this time, seeing Jim Clark of Netscape, Brady of Yahoo, Wired Magazine's Kevin, etc. During the interview with Song Yang and Double Click Advertising Company, Jayden finally felt that the last line of defense in his heart collapsed.

   "Jayden, what is the name of the company you just mentioned?!"

   A person at the same table asked Jayden.

   "This is impossible, impossible..." Jayden only muttered to himself at this time, then suddenly got up and ran out of the restaurant.

Some of the people at the same table wanted to chase them out, but they sat down in the end. Several people looked at each other with different expressions, but they all knew why Jayden had such a reaction, so he lost his family’s value in vain. If they were the founders of the Million Dollar Knife Company, it is estimated that the intestines would be regretful at this time.

   A two-story building in Houston. This is the law firm where Gleick works. He has spent many years in this law firm. Although he is not a barrister, Gleick also supports a family.

   glanced at the time, and Gleek began to pack up his things. Today, he made an appointment to go to the bar for a drink with some old buddies later.

When he was middle-aged, Greg also began to encounter a mid-life crisis. His career had not progressed for many years. Greg's ambitions were slowly buried in his heart. All kinds of family chores and expenses made Greg a little breathless. Come on, especially Gallo and Song Yang made Greg feel uneasy. He needed to use alcohol to numb his tense nerves.

   "Grek!"

   Just as Greg was about to get up, the door of the boss's office suddenly opened, and Josiah, the big boss of the law firm, walked out quickly, looked in Greg's direction, and waved at Greg, signaling him to enter.

Looking at Josiah who was uncharacteristically, Greg walked towards Josiah's office with some trepidation, all kinds of thoughts flashed in his mind. He had heard before that the law firm seemed to be in a bad financial situation, and Josiah was a little overwhelmed. Thinking of this, Greg's heart became even more bitter.

But it was different from what Gleek thought. As soon as he entered the office, before he could speak, Josiah walked over excitedly and patted Gleek on the shoulder, "I knew it, I knew it, Gleek, you won't let me down!"

   Said, Josiah opened the bottle of brandy that had been in the office for many years and had been treasured for a long time, and poured a glass for Greg.

   When Greg was full of surprise, Josiah finally said, "You are in charge of the legal affairs of the Double Click Advertising Company, right?"

   (end of this chapter)