Back To 1995

   Chapter 52 Tiger Swallows the Sky

As soon as    entered the negotiation, the two sides became tense, mainly Cooger and a group of Yahoo executives from Wall Street, vying with Song Yang, Greck, and Irene, and neither side was willing to make concessions.

  Feiro still sat on the side in silence, just listening to the arguing between the two sides, Yang Zhiyuan wanted to speak several times, but was blocked by Coog.

  Yang Zhiyuan wants to make both sides take a step back. He wants to make Yahoo and DoubleClick to become the best partners, and even "allies" in the Internet industry!

   Kuger could naturally see Yang Zhiyuan's expression. Looking at Song Yang, who was desperately fighting with him, he couldn't help but sigh slightly. Since joining Yahoo, he has naturally had a good sense of Yang Zhiyuan, a fellow student from Stanford.

Yang Zhiyuan is a humble person and takes good care of his subordinates. This is from the fact that those who have newly joined Yahoo have become one with Yang Zhiyuan in just a few days. If they have any ideas or important things, they can directly enter Yang Zhiyuan's office without knocking on the door. Yang Zhiyuan is very popular at Yahoo.

Cooger knows that this junior is a good person, an old friend who can trust him. After Cooger entered Yahoo, he was relieved to hand over the management of Yahoo to Cooger, which is unimaginable in other companies. Take a look at Jim When Clark was in the same boat as the board of directors at SGI, he knew what was going on between the founders and investors.

   But in Yahoo, there is no such situation at all. Yang Zhiyuan is willing to hand over the management power to Kuger, and he retreats behind the scenes, accepting media interviews and publicity, and becoming the spiritual leader of Yahoo.

   But after a blink of an eye, if Yang Zhiyuan was really replaced by Song Yang's character, Kuger felt that he would have to get out within three days. Thinking this way, Yang Zhiyuan felt much more pleasing to the eye.

Song Yang also saw this. Yang Zhiyuan is more like Zhang Wuji in Jin Yong's writings. He is a genius of the Internet. He has no luck. Those who have come into contact with him, even if they are opponents, will become his friends, but as a person who follows him If you have a founding team, I am afraid it will not feel very good.

   At least looking at this office, only a few members of the founding team of Yahoo, such as Brady, are senior executives, and I understand this.

"We need fairness. According to our mutual valuations, such an exchange is very fair. With 5% of Yahoo's equity, if you find any digital advertising company in Silicon Valley that is the same as Double-click, you can exchange for 30% or even half of the equity!" Cooger said threateningly.

   Song Yang glanced at Kuger when he heard this, Yang Zhiyuan needed to consider that he was sent by Wall Street, Song Yang didn't care about this, "Really?!"

   "Double-click company should also consider whether to cooperate with search companies such as Infoseek and Lycos, and consider providing digital advertising for these companies. I think Lycos company is happy to exchange the same equity with Double-click company!"

  Coog threatened Song Yang with rivals from Internet digital advertising companies such as L90 and Avenue. Song Yang also moved out of Yahoo's competitors.

   In order to maintain cooperation with Netscape and Yahoo before, DoubleClick did not provide digital advertising for Netscape and Yahoo's opponents, but Song Yang didn't mind providing services for Yahoo's opponents.

Especially Lycos search, which has only been established for two months, but has an amazing background. It was jointly invested by European giants Bertelsmann, Canada Bell Group, and Telefonica. It was established only two months ago. "Quick" got the slogan and started to build momentum for the listing.

Hearing that Song Yang was going to cooperate with Yahoo's rival, Kuger's face suddenly became ugly. Lycos search is not Wall Street's own people. Once the Lycos search wins, the money invested in Yahoo by a group of venture capital institutions such as Sequoia, which has invested in Yahoo, will be lost.

   "Song, Kuger, I came here today to cooperate, not to quarrel!"

   Yang Zhiyuan said to Song Yang and Kuger. When Yang Zhiyuan spoke, Song Yang and Kuger were not staring at each other. The modest Yang Zhiyuan was indeed a buffer at this time.

  Coog raised his arm and pressed his hand, "Yahoo is willing to make concessions, Double-click the company to take out 15% of the equity!"

   "13%!"

  Song Yang also took a step back and added a bit of chips, but Kuger was still a little dissatisfied. He didn't know why Song Yang was so difficult. If he could be as humble as Yang Zhiyuan, it would be great to not fight for anything!

   "If you win Song, I will report to the board of directors, but if you double-click the company, you must agree to some conditions for Yahoo."

  Song Yang nodded and motioned Kuger to continue.

   "First point, DoubleClick cannot cooperate with Yahoo's rivals, especially Lycos search, at least for the next year!"

   Cooger blocked the loophole in advance and prevented Song Yang from mentioning this again. If the money invested by Sequoia was really lost, then Cooger's career would basically be over.

   "Yang has always regarded Song You as a confidant, and Yahoo has always regarded Double-click as the best partner."

   Kug suddenly played the emotional card again at this time, and I am afraid that the obvious thing to say is not trivial.

   "We hope that DoubleClick can sign a digital advertising performance agreement with Yahoo that is the same as Netscape..."

   Before Kuger finished speaking, Greck stood up, "We have not signed any agreement with Netscape, nor have we made any guarantees, those are just media speculation!"

Gleick has been on guard against digging holes by Yahoo. The agreement between Double-click and Netscape is basically a verbal agreement, and there is no responsibility for a penny. Double-click has never admitted it, it is just playing A means, not to deny it.

   You must know that you admit that there is an agreement, but you have to bear the blame, and may even be prosecuted, and Gleek will not let Double-click bear the blame.

Coog, Yang Zhiyuan and other Yahoo management were a little embarrassed. They didn't expect Netscape to spend so much money on it. Netscape has been promoting the digital advertising costs of tens of millions of dollars next year in front of the media. What is the result? Self-directed?

   Cooger understood the courage of Mark Anderson's gang, "Then Yahoo also wants to reach such a verbal agreement with Double Click."

"Yahoo hopes that Double-click will bring Yahoo's digital advertising revenue of no less than $45 million in the next two years. Just like the cooperation with Netscape, Double-click is enough as long as it does not deny it. For this reason, Yahoo will also provide Double click the company to put five million dollars in advertising expenses!"

Greck and Irene were stunned to look at the Yahoo group. Song Yang wasn't much better. Netscape's bragging rights were big enough. You dare to brag about anything. It's true that the IRS in America doesn't charge a bragging tax.

   While shocked, Song Yang and Irene looked at each other, and both of them guessed what Yahoo was doing.

   Obviously started to build momentum, started to blow up the performance, and prepared to overtake the car on the market, otherwise it would not be such a big cow, and also invested five million dollars in publicity fees to advertise on TV stations, newspapers, and magazines.

"Yahoo is confident in completing this revenue, and we are cooperating with DoubleClick, but we just hope to be able to guarantee it. Now Yahoo's daily traffic has exceeded 2 million times, and we are currently building sites in Canada and Europe. By next year , Yahoo's daily traffic will exceed 10 million times..."

  Coog is telling Song Yang that Yahoo is not just bragging, but turning the bragging into reality.

Greck and Irene both looked at Song Yang. Obviously, Song Yang had to decide whether to take a risk for Yahoo or not. Unlike Netscape, Yahoo's risk is much greater. If something goes wrong, double click. Bad luck here too.

For a time, everyone in the entire conference room looked at Song Yang. On the side of Cooger and Yahoo, it's not that Double-click is necessary, but compared to the joint bragging with Double-click, more people trust them, and they are more reliable than other companies. Digital advertising companies are bragging together, and everyone knows that Yahoo is bragging...

   It seems that Song Yang's eyes are locked, but in fact Song Yang is not worried, Yahoo will definitely be listed, there is no doubt about this, even if he knows that Yahoo is bragging, but the whole world can brag about it, except for Yahoo, there is no other website...

   But at this time, Song Yang also has to make extra money for Double-click Company. "Double-click Company can promise Yahoo, but Yahoo needs to make Double-click the global advertising agency for Yahoo's website in the next five years!"

"make a deal!"

  Coog directly stretched out his hand. At this time, the most important thing is to get Yahoo listed, and the rest are trivial. Everything is easy to say when it is listed, and everyone who can’t get on the scene will have to follow the unlucky.

After the    negotiation was completed, the atmosphere on both sides suddenly improved, and Kuger turned back to his original smiling expression, as if nothing had happened just now.

  Greck and Yahoo's lawyers worked out an agreement to exchange shares, and Song Yang went to Yang Zhiyuan's office.

   "I brought this tea specially when I came last time. The authentic Tieguanyin can't be drunk anywhere else in America!"

   After arriving at the office, Yang Zhiyuan specially found a bag of tea leaves and made a cup of tea for Song Yang.

   Not to mention other aspects, Yang Zhiyuan's character is really nothing to say as a person, it makes people feel like a spring breeze, and they become acquainted with Song Yang in less than a moment.

   "According to our words, Yahoo and DoubleClick will be brothers in the future!" Yang Zhiyuan said to Song Yang with a smile, and it seemed that he was very happy with the cooperation between the two sides.

"hope so!"

  Song Yang took a sip of his tea and said, Double-click company, or Song Yang, how long they can maintain this relationship with Yahoo is not determined by the relationship between Song Yang and Yang Zhiyuan, but depends on when the two sides go to a trough to grab food!

   (end of this chapter)