Back To 2005

"Please ask Liu Hua to speak for you. It's a big deal."

Sitting in the flagship store of Qinglan Tea in Yintai City, Zhou Anan, who had just sent her perfect eyebrows to the station, gave Miss Yu a big finger when she heard her decision.

You know, Liu Hua is the leader of the four most influential kings in Hong Kong and Taiwan. Not to mention his influence, the endorsement fee is a sky-high price.

Who would have thought that Miss Yu would make such a big deal just after sorting out the development direction of Wangjia Group.

Are you really going to be a milk tea tycoon?

It’s hard to say that in the future, if you see instant milk tea that sells hundreds of millions of cups a year and circles the earth several times in advertisements, you will have to change its brand.

"Since we have chosen direct marketing, how about we find a celebrity to endorse Qinglan Tea? To increase our popularity."

Yu Xian'er was very impressed by the boy's compliment and asked with a smile.

"Forget it, Qinglan Tea Drinks hasn't been rectified yet, so there's no need for it now."

Shaking his head, Zhou Anan smiled and rejected the proposal.

After a period of running-in and communication, Zhou Anan and the management of Qinglan Tea finally reached an agreement.

Well, there are currently only five managers in Qinglan Tea Drinks: Zhou An'an who holds 38% of the shares, Yu Xian'er who holds 33% of the shares, Wang Rong who holds 14% of the shares, the vice president who holds 10% of the shares, and Wang Da who basically does nothing. Miss, 5% of the shares.

The consensus was that even if Zhou Anan made a suggestion, Miss Yu and Wang Rong acquiesced, it would be useless for the vice president to jump in.

Mainly direct sales, making word-of-mouth tea drinks, challenging Starbucks.

Working in an industry without dreams is no different from salted fish.

In addition, the company's R\u0026D department also needs to re-develop a new brand and take the route of quick franchise, which will make it impossible for the new era to follow.

Didn't the great man say that you must grasp it with both hands and be strong with both hands?

Fortunately, those Qinglan Tea Stores that were abolished can be transformed into franchise stores of the new brand without much waste.

This can be regarded as a compromise between Zhou Anan and Vice President Gu, who worked hard for the development of the company. However, he must first focus on the direct-operated stores, and the new brand will take some time to develop.

After making the decision to directly operate, the existing 27 Qinglan tea shops have undergone comprehensive rectification, cutting off substandard small stores, focusing on improving services, and developing a system that can be fully promoted.

After depositing some funds, continue to expand.

At this point, Zhou Anan only talked about the Starbucks case, and the rest was the task of Wang Rong and the vice president.

Hands off the shopkeeper, Zhou Anan is very familiar with the job.

As for Miss Yu's suggestion of hiring celebrities to endorse her, Zhou An'an, who had just read the tea shop's report, expressed her anguish.

If you only have hundreds of thousands of working capital, how about taking out millions in loans to hire celebrity endorsements?

It hurts to be idle.

Anyway, he has already carried out advertisement placement in the first season of "Love Dormitory", which is currently being filmed. By then the TV series will be popular, and it will be easy to make Qinglan tea popular.

As for TV series not being popular.

"By the way, I have shown the sample of the first episode of the TV series to Director Zhuang of Jiang Province TV Station, and they offered a price of 200,000 per episode."

After taking a sip of coffee, Yu Xianer said another thing.

In terms of TV drama promotion, Zhou Anan and others have few resources, so Yu Xianer, as the invisible major shareholder, can only take action personally.

"Only 200,000?"

After hearing the price, Zhou Anan's teeth ached.

You know, the first season of "Love Dormitory" only has 20 episodes, and one episode costs 200,000 yuan. The cost of 4 million yuan cannot even be recovered.

Although the investment in this drama is only 5 million, on average, he alone will lose tens of thousands.

But after calming down and thinking about it, Zhou Anan felt that it would be good to buy the TV series produced by this grass-roots team on the Star Channel.

There is no famous director, no star, no adaptation of a best-selling work, and it is no different from a three-no product.

If it were anyone else, even local TV stations might not look down on him.

Of course, Zhou Anan has also seen the samples. The quality is not much worse than the previous version, and the picture quality and costumes are even better.

Thinking about it, the ratings shouldn't be too bad.

If the first round becomes popular, the second and third rounds can be sold.

"But I didn't agree. I signed an agreement with them. As long as the ratings exceed 1%, their purchase price is 400,000 per episode; 2%, the purchase price is 600,000 per episode; 3%, the purchase price is 80 10,000 per episode.”

After a pause, Yu Xianer continued.

"What if there is no 1%?"

"Jiang Province Satellite TV agrees to put this drama in the 9pm slot. If the ratings don't reach 1%, there will be no money."

"."

Glancing speechlessly at Miss Yu who was halfway speaking, Zhou Anan wanted to complain, but after thinking about it, she decided to swallow it.

The other party has done so many things, so it would be better for him, a small shareholder who is just lying around counting money, to keep a low profile.

Calculating money based on ratings, it is a good choice.

Although he doesn't know what the ratings of the first season of "Love Dormitory" were in his previous life, Zhou Anan knows that this drama has the potential to become a hit, and it will not be lower than 1% no matter what.

Otherwise, he wouldn't have spent tens of thousands of dollars on people to promote soft articles online, and all the major BBSs would have been heavily bombarded with posts.

In a month or two, some funny tidbits can be released to increase the audience's interest. By then, there should be good results.

If it can reach more than 2%, 60 times 20 equals 12 million, plus the second round of broadcast rights, it works out to 8 million, and he gets a quarter of it, which is 5 million.

The speed of making money is amazing.

If there is no 1%, haha.

Well, he had better communicate with the female leads earlier.

The first wave of investment was a failure, and any hope of entering the film and television industry in the future was basically in vain.

Just when Zhou Anan fell into fantasy, Yu Xianer received a call.

".I'll ask An An to take you down."

After hanging up the phone, Yu Xianer said to the boy: "Xiaoxiao is at the airport. I have something to do. Please help me take her."

"OK."

Originally, he wanted to talk to the female protagonists about the script, but he was afraid that there would be no chance in the future. Zhou Anan simply agreed after being asked by the eldest lady.

At Hangzhou Yushan Airport, Zhou Anan picked up Miss Wang who was leisurely drinking coffee at the Qinglan Tea Shop at the airport.

"Xiaoxiao, don't you like Starbucks coffee?"

After looking at Miss Wang, who was wearing a fresh tank top, Zhou Anan took the initiative to pull her suitcase and asked with a smile.

"It's not polite, I have to call you Sister Xiaoxiao."

First correcting the other party's title, Wang Xiaoxiao took a sip of coffee and said proudly: "Xian'er gave me a Qinglan VIP card. Starbucks is too expensive. Besides, I also have shares here, so I must support myself." industry.”

Unlike Yu Xianer, whose family is rich in assets, Wang Xiaoxiao, whose parents are both civil servants, has never been a wealthy person since he was a child.

In addition to the living expenses that her parents regularly call her, the rest of her usual pocket money is the lucky money she saved during the Chinese New Year.

"."

Facing this young lady who was holding an LV bag and crying about poverty, Zhou Anan felt that silence was golden and helped her pick up the duffel bag.

"An'an."

Just as Zhou Anan and the two were about to get out of the elevator and go to the parking lot, they heard a familiar shout.

"Wang Min."

Looking at the girl walking over, Zhou Anan was a little confused, then relieved.

If he remembered correctly, Wang Min was a native of Yushan, so it was not surprising to appear here.

"Zhou An'an, what a coincidence, who is this?"

Wang Min glanced doubtfully at the beautiful girl next to the boy and the luggage Zhou Anan was holding, and Wang Min asked doubtfully.

No way, was she caught?