Back To 2005

"Let me tell you first. According to a friend of mine, their company has started to develop a farming game and it will be developed in about ten days. In addition, many companies in the industry have also established projects and are preparing to develop similar games."

The three of them looked at each other, and Qi Liang spoke first.

There are countless large and small Internet companies these days, all looking for good projects, and there is also a huge market for imitation and copying.

If it were a large-scale online game, everyone might only be able to secretly envy and hate it.

But a web game that doesn't have much technical content still doesn't have much technical difficulty. It's just a delicious steamed bun.

When they see a project that can be copied, everyone rushes in and disrupts the market. In the end, no one benefits. This is the thinking of some Chinese business groups.

"In the past two days, some Internet companies have contacted employees of our technical department. Because the people who develop the code are all our old team members, there is no problem in terms of code leakage."

As soon as Qi Liang finished speaking, Jin Feng on the side added.

"However, the development of this web game can be completed in an average of half a month by small and medium-sized Internet companies. Preliminary estimates suggest that many similar web games will appear in ten days to half a month."

Then, Pan Shaofu, a master of technology, gave a more objective result.

There is no raging fire seen by outsiders, nor the optimism of other low-level employees of the company. The three partners, who have experienced ups and downs, are very clear-headed and have already seen the crisis contained in it.

What lies ahead is a tall building or a mirage. If you make a wrong step, you may step into an abyss.

"That means we don't have much time left?"

After listening to what the three partners said, Zhou Anan took a sip of coffee and asked calmly.

He also did not expect that after the farm game became popular, not only opportunities would follow, but also crises.

In fact, he occasionally thought about these issues, but he didn't understand them in depth.

After all, the game is not popular yet, so it is useless to think about it.

I just didn't expect that the situation was worse than imagined.

Nowadays, in the Internet sector, capital is chasing good money. If there are any good projects, everyone is rushing to copy them. It doesn’t matter what your copyright is. We will wait until the project is launched.

Even TT, a network communications giant, cannot avoid many potential competitors. It's just that TT's market share is too large for others to make waves.

Simple and easy-to-copy objects like farm games are definitely popular in the eyes of small and medium-sized Internet companies.

If it cannot form a general trend in a short period of time and become the unique first choice in the hearts of netizens, "Happy Farm" is likely to be short-lived.

Working in the Internet industry is really difficult.

If you don’t do it well, you will lose money and cry;

Do it well and prevent others from thinking about it.

MD, I promised to become a billionaire easily and reach the pinnacle of life, but in the blink of an eye I will face the abyss.

After all, it's because China's domestic copyright awareness is so careless these days.

"Yes."

Nodding, Qi Liang agreed with his boss's statement.

"Do you have any good suggestions?"

Facing this situation, Zhou Anan, who met him for the first time, was also a little tired.

He previously only thought that this farm game would be popular, but did not consider the underlying issues.

After all, he still had limited vision. In his previous life, he had built a training department with an annual income of one million, and he had never been involved in the high-end field of the Internet.

Today's Internet companies don't want to be an Internet company that will build a micro-program and brag about how awesome it is in more than ten years. Instead, they have a real technical department, and it is definitely not too difficult to build a web game.

In this way, according to the general understanding of the outside world, this farm game may be the most popular in the past two months. The manufacturers who came for naming fees in the past only paid such high prices because of short-term benefits.

The exclusive sponsorship fee paid by Miss Yu was not low. Previously, he felt that he had lost tens of millions, and he was heartbroken in vain.

"If you want to get the maximum benefit, you can either sell it at a high price or find cooperation with a big company. However, the latter can easily be swallowed up by big companies."

Looking at each other again, Qi Liang said the better way to deal with it at present.

Even though their company is very popular right now, they know their own business, and their company's ships are small and cannot withstand too many storms.

All the decision-making power is in the hands of the big boss, and they are just workers now.

"I think you should not be reconciled to these two options."

Seeing the expressions of the three of them, Zhou Anan asked with a smile.

Just because these people insisted on selling the company until the end of the road, Zhou Anan knew that they would not compromise easily.

"Yes, the three of us discussed this issue yesterday and wanted to report it to you."

Seeing that the big boss's expression didn't change much, Qi Liang said it honestly.

"Okay, tell me what you really think."

Regarding the CEO's hesitation, Zhou Anan didn't have the problem of those overbearing CEOs. He took a slow sip of coffee and waited quietly for the next step.

"We feel that the biggest problem now is that we do not have the background of large companies such as TT and Jiulang, and cannot ignore the imitation of other Internet companies. The best solution is to increase cost investment, quickly gather the number of players, and strive to win in the The final decision will be made in a short period of time, without giving other companies a chance to catch up."

When talking about this, Qi Liang's eyes were a little erratic.

After all, this company is really owned by this big boss.

If you want to increase investment, you will spend the other party's money; or the other party will sell its shares, let those venture capital enter, and start the money-spending mode.

No matter which one it is, it's not good for the big boss.

"You must know that our three-month exclusive sponsor of this game sold US$25 million. I will not withdraw this money for the time being, and will keep it in the company account to support the operation of "Happy Farm" and WeChat Research and development. However, I have two questions. What method of publicity do you think can help our farming game quickly occupy the market? Also, if TT also develops a farming project, how are you going to respond?"

Instead of responding to the opponent's strategy immediately, Zhou Anan asked two questions.

The biggest problem now is not the impact of small and medium-sized Internet companies, but whether the big guys will take notice.

If an Internet giant like TT develops this kind of web game, it will not only be fast, but also with its basic user base, it can directly attack the dominance in this field.

This kind of thing makes no sense.

Regarding copyright and other matters, if someone changes their name, they won't care about it. If you sue, it's just nonsense.

After three to five years, if others have made money, you will have gone bankrupt long ago.

Therefore, the underlying meaning of Zhou Anan's words is obvious. If he does not see a good prospect, the funds will be withdrawn at any time.

"this……"

After hearing the two questions from the big boss, Qi Liang and the other three looked at each other a little bit.

Although they have been in the business for three years, their previous projects were all small-scale and not half as brilliant as the current farm project.

In the former case, they feel that by increasing investment in advertising, the celebrity vegetable garden built by their previous boss is very good, and they can definitely attract bigger celebrities to join in to attract more fans.

This requires a lot of money.

But for the latter, if a giant like TT joins in, they can only play GG.