Back To 2005

"Mr. Cen, do you have the information about the Quanpinhui?"

After the boss finished speaking, Qi Liang asked about the situation of his main opponent.

Only by knowing yourself and the enemy can you be victorious in every battle.

"Page 13 of the document in your hands is some information about Quanpinhui. According to the investigation, there are four main shareholders of Quanpinhui, namely Jing Yuxiu, the younger brother of the chairman of Pengcheng Jingshi Group, Youqiu Investment, and Liunian Entertainment , Shaodongjia of Ningshi Group... At present, there are 287 brands signed by Quanpinhui, which is slightly behind us. The after-sales logistics is not good, and it is not as good as Mingpinhui, which relies on the JD logistics system. In these two aspects, we There are quite a few advantages at the moment.”

When CEO Qi asked, Cen Sui, who already had the information in his mind, answered, briefly stating the pros and cons of both parties.

With the support of Celebrity Group and JD Mall, as well as the relationship with the big boss, the company's investment in the development of Mingpinhui is still quite advantageous.

In addition, in terms of after-sales service, with the support of JD Mall's complete logistics system, the customer praise rate is much higher than that of the full product fair that is rushed to the shelves.

However, these advantages will gradually become closer as both parties increase investment.

When it comes to websites, especially the ranks of special sale websites that are nothing new, there is really no problem that money can't solve.

"Can you tell me how much funding they currently have?"

"No less than 300 million."

When he heard about the shareholders of Quanpinhui, Zhou Anan, who was sitting in the main seat, couldn't help but raise his eyebrows.

If you are looking for investment, don't ask for it. I previously invested in Blue Whale Entertainment's "The Martian" and was once a crazy suitor of Miss Wang. I even received them warmly when traveling in the South China Sea. The two of them are half friends;

Liunian Entertainment is that entertainment company that is very good at riding on the popularity. It unilaterally regards Blue Whale and the number one Huang's Pictures as its opponents, attracting private investment in disguise, and is more like an investment institution.

They are all old acquaintances, only the Ning Group has never heard of them.

"Mr. Cen, is it possible to acquire Quanpinhui?"

After briefly reading the information in hand, the group's CFO An Jie asked for the most direct plan.

With the acquisition of Quanpinhui, Mingpinhui will completely occupy most of the sales websites, without fear of the emergence of any new competitors later.

"Just yesterday, Mingpinhui received an invitation to acquire Quanpinhui, and the other party offered a price of 300 million."

Regarding this best plan, Cen Sui spoke out about the acquisition invitation issued by his opponent in advance, which indirectly explained the unimplementability of the plan.

When Quanpin showed signs of catching up, they thought about acquiring the other party, but the other party was not short of money at all.

Although Quanpin will have four shareholders, the real decision maker is the second young master of the Jing family. It can be said that the other party is backed by the Jing Group with a market value of tens of billions.

Even if there is no financing, there is still money.

"."

Hearing General Manager Cen's answer, everyone present couldn't help but look at each other, secretly lamenting the willfulness of the second generation of rich entrepreneurs.

Although the courage to acquire the first in the industry by being the second in the industry was not unheard of in the past, it is rarely seen now that the Internet industry is becoming increasingly mature.

Just like in the social field of Weike, Jiulang Weike, who is backed by a large group, has never thought of acquiring their celebrity Weike, which is obviously impossible.

"Then we can only continue to burn money. Our advantages are so obvious, there is no reason to be afraid of the other party."

As the technical director, Pan Shaofu knew that this special sale website did not have much technical content, and the only way to decide the winner was to burn money.

And their celebrity group has sufficient cash flow, and the group's market value exceeds 10 billion. There is no reason to be afraid of the so-called Jing's Group.

"I support Mr. Pan's opinion. Since we can't acquire the other party, we should increase investment, completely establish our advantages, and let the other party follow behind. When the opponent cannot persist, or the market share is stable, the website will naturally be able to Entering a stage of healthy development.”

Regarding this, Qi Liang, who had guessed the big boss's thoughts, also agreed with Pan Shaofu's suggestion.

In terms of investing money to increase market share, their celebrity group can be considered a leader in the past two years.

Looking at it now, the group has entered a healthy development stage. Except for celebrity Weike, the other subsidiaries do not need to find additional capital investment.

"Mr. Cen, I wonder how much money Feng Wu Investment has left?"

Different from the straightforward response of the two senior executives, An Jie, who has a background in finance, first paid attention to the financial status of Feng Wu Investment.

If you want to burn money, you have to burn it.

"Currently, the company still has 160 million yuan remaining in its account."

As the general manager, Cen Sui naturally knew the money in the company's account and quickly answered the group's CFO's questions.

Based solely on this reserve fund, if the group does not have support, if it wants to keep Mingpinhui and its opponents burning for a long time, it will inevitably have to introduce third-party capital.

"Hereby"

At this time, Cen Sui's cell phone vibrated. She glanced at it and couldn't help but look solemn. She said to everyone present: "Mr. Zhou, everyone, just now Famous Brands has received another acquisition invitation from Quanpinhui. , the other party’s offer reached 500 million.”

"."

Hearing this attractive price, everyone could easily guess the tenacious capital behind the opponent. Qi Liang and others who were determined to continue burning money couldn't help but frown.

Calculated based on the initial investment, this purchase price is already 5 times the income. Cashing out is also an extremely successful investment case in the industry.

If it continues to burn, no one knows what the future prospects will be.

After all, the Internet industry is ever-changing, and there are many martyrs who have fallen despite burning hundreds of millions of dollars in the past.

It is a dilemma to decide whether to leave the market with five times the profit or continue to burn endlessly.

"Mr. An, how much of the group's surplus funds can be allocated?"

Just when the atmosphere in the conference room became a little silent, Zhou Anan stopped tapping his fingers on the table and asked about the financial director.

"The group still has 230 million yuan in funds, and Longteng Games can also allocate 350 million yuan of working capital. Currently, there are a total of 580 million working capital. If the income in the second half of the year is added, Longteng Games should pay back by the end of the year. There are 300 million funds available for use.”

As the chief steward in charge of the group's finances, An Jie quickly gave a number.

As for celebrity Weike after the second financing, its account is independent. Even if there is nearly 500 million US dollars in liquidity, the group cannot use it at will.

"Yes, the revenue of several of the company's games has been relatively stable recently. If we increase revenue and reduce expenditure, we can strive to allocate 400 million in funds in the second half of the year to support the development of Fengwu Investment."

After the group CFO finished speaking, Yan Zhilai, general manager of Longteng Games who was present at the meeting, spoke out his determination.

He didn't know why he wanted to attend this meeting before, but now he understands the importance of his company, and of course he must leave the best impression on the big boss.

"Longteng must ensure that its own funds are sufficient, do not rest on its laurels, and increase its efforts in research and development and updates. This is the most important thing. There is no need to consider too many other factors. That is to say, it can currently use 5.8 billion, plus the original 160 million invested by Feng Wu, that’s 740 million. To say more is not too much, but to say less is not too much."

After hearing what ordinary people might consider to be an extremely huge amount of money, Zhou Anan rejected General Manager Yan's plan to cut costs, and then couldn't help but frown.

Now that he has abundant funds, he doesn't care how much dividends he will receive at the end of the year, but he does not want to invest all the group's reserve funds because of a famous project.

Based on the previous rate of burning 58 million funds in most of the month, the 740 million is enough to burn in a year.

What's more, as the number of subsequent cooperative brands increases, no one knows whether the speed of burning money will accelerate.

Another important point is that if their celebrity group can afford it, the other major shareholder, JD Mall, may not have that much surplus funds to accompany them.

It should be said that JD Mall definitely does not have so much liquidity to invest in the development of Mingpinhui. After all, JD now still relies on external funds to complete the perfect layout of the brand and logistics system, which requires large capital investment.

These are all factors that need to be considered, and they are all listed in the document that General Manager Cen distributed to everyone.

The situation seems a little bad.