Back to 80: My Literary Life

I took my children to play in the zoo for most of the day, and then went out to find a place to eat. In this era, KFC and other foreign fast food did not appear in Xijing, so we could only eat meat buns, mutton dumplings and the like.

After that, he first sent Zhao Hongjun's children back to his home, and then sent his two children to his father-in-law. After sitting for a while, he drove home alone. Today's task of raising children is over.

I practice calligraphy alone at home in the evening and am free to revise my manuscript.

At around eight o'clock the next morning, Fang Minghua took out his address book and dialed the number left by Wu Jianye of Chenggu Winery.

At this time, Wu Jianye was convening a meeting with the winery leaders and sales section chief.

Since being advertised in "Yanhe", Chenggu Tequ produced by Chenggu Winery quickly poured into Xijing and expanded rapidly in Xijing and even the Northwest and the Central Plains. Sales doubled in three years, so Wu Jianye was The local county government appointed him as the head of the winery.

Ambitious, he set his sights on Yanjing.

There are many famous wines in the southwest, such as Moutai Wuliangye and Luzhou Laojiao Jiannanchun, etc. It is difficult to gain a foothold when surrounded by a pack of wolves.

Southeast and South China have never been the main areas for liquor consumption, so he is preparing to enter North China. Using Yanjing as a springboard, we can enter the Northeast market to the north, and we can enter Hebei and Shandong provinces to the south, which are major liquor consumption provinces.

Some time ago, he personally led more than a dozen elite soldiers from the sales department to stay in Yanjing for more than two months, promoting Cheng Gutequ in major wholesale departments and shopping malls, but the results were not good.

The common people don't recognize it.

Chenggu special song?

Never heard of it.

From Qin Province?

We only know that there is Xifeng Wine in Qin Province. When did Chenggu Wine appear again?

"Xifeng is produced in Xijing. I come from the Tianhan area in the southern part of Qin Province, which is known as the Northwest Xiaojiangnan."

"What? Aren't there people living in cave dwellings in your Qin Province and there is loess everywhere? Why is it like a small Jiangnan again?!"

The promotion failed, and Wu Jianye had to go home.

Today's meeting is to summarize experiences and lessons.

"Director, I think it's really not possible for us to run like headless flies. We need an entry point that can let the people of Yanjing know about the Chenggu Tequ brand in the shortest possible time. Coupled with the quality of our Chenggu liquor, we can Have a place in Yanjing." The person who spoke was Section Chief Zhang of the Sales Department.

"This is not nonsense." Director Wu glared at the sales section chief: "Where is the entry point?"

"Let's advertise on Yanjing TV."

advertise?

Wu Jianye lit up a cigarette. He had indeed considered this issue.

However, I heard that Yanjing TV’s TV advertising fees are not cheap, and the tariffs vary according to different channels and different time periods.

Come on, investing in unpopular channels and unpopular times is a waste of money and time. Investing in popular channels during prime time is too expensive.

It is calculated based on seconds and play frequency!

During prime time around 8pm, a 30-second advertisement usually costs 8,000 yuan to play once, and 240,000 yuan to play continuously for a month.

And according to experience, one month is not enough at all. At least three months of continuous bombing will be effective.

720,000?

A bit too expensive and only plays once a day.

Just as Wu Jianye was thinking about it, he saw his secretary hurriedly walked in and said:

"Director Wu, your call is from a writer named Fang Minghua in Xijing."

Fang Minghua?

"Everyone, wait a minute, I'm going to take a call."

Wu Jianye came out of the conference room and came to his office. He picked up the microphone and said, "Hello, I'm Wu Jianye. Hello, Chairman Fang."

"Hello."

"I heard from President Bai that you resigned as editor-in-chief of the magazine?"

"Yes, it's too tiring, and all relations have shifted to the Writers' Association."

"That's fine, I can wait two years to become the chairman of the Provincial Writers' Association."

Why do you say that?

Fang Minghua said a few words modestly and then turned to the topic: "Director Wu, my friend has invested in a TV series. Are you interested in advertising?"

"TV drama?"

Fang Minghua explained the entire process.

Played on Yanjing TV Station?

Oops, isn't this the market you are preparing to conquer?

Also, ads are played at the end of TV series, which is novel.

These days, apart from advertising, the easiest and most cost-effective way for companies to promote themselves on TV is to sponsor a certain TV series.

Investing tens of thousands and hundreds of thousands, and embellishing the words "XXX Factory Sponsored" at the end of the TV series is also a disguised advertisement.

But that's not what Fang Minghua said!

When the subtitles are playing, an advertisement is inserted, and a wine bottle with Chenggu Tequ written on the package slowly rotates, and the familiar advertising slogan of the winery can even appear: A glass of wine, a lifetime of love, Chenggu Tequ! "

Wu Jianye was suddenly moved.

"Chairman Fang, how much does this advertising cost?"

"I'm just giving you a suggestion. I can't decide the advertising fees. You have to talk to my wife. She has gone to Yanjing now. I will give you her pager number and you can contact her directly. But I I think it’s cheaper than advertising directly on the TV station.”

"Okay! I'll contact Mr. Song right away."

After hanging up the phone, Wu Jianye rushed back to the conference room happily.

"Meeting adjourned, Section Chief Zhang, you and I will go to Yanjing immediately!"

Four days later, Wu Jianye appeared in Zheng Xiaolong's office at the Yanjing TV Production Center. On the sofa next to him were two white-collar beauties, one large and one small - Song Tangtang, the general manager of Shengshi Film and Television Company, and her secretary Xu Hui.

"Mr. Song, do you want to advertise at the end of the film?" Zheng Xiaolong frowned after hearing the news.

"Yes, not many, three in total, one of which is our Qinshengcheng Ancient Winery. This is Director Wu. He asked to watch the content of the TV series before deciding whether to invest. Is this request not too much?" Song Tangtang smiled.

"Not too much, but the contract does not say that you investors have to put advertisements in the play." Zheng Xiaolong replied.

"But the contract also does not say that we can't do it, right? According to the contract, our Shengshi Company owns the copyright, and you are just the producer. Besides, we only add about 15 seconds of advertisements in the end credits, which does not affect the integrity of the TV series and the audience's viewing experience. Otherwise, how can we make up for our 500,000 losses?"

Fuck!

So you planned it in advance.

At the beginning, Zhao Hongjun said in front of me that he would rather lose money in order to promote patriotism and provide the masses with excellent spiritual food. Now it seems that it is pure nonsense!

In fact, I have thought of a way to make money a long time ago.

But this method is pretty good, and we can use it when we shoot movies in the future.

Of course, if they play a 15-second advertisement at the end of the TV series, will it affect the effect of our TV station playing advertisements after the TV series ends?

Zheng Xiaolong was thinking in his mind, and suddenly looked up at Song Tangtang.

"Mr. Song, I heard that your grandfather is a retired leader of the General Political Department?"

"Yes, I grew up in the General Political Department compound. Later, my father was transferred to work in the Qin Provincial Military Region, and my brother and I followed him." Song Tangtang did not hide anything.

"Hehe, I am in the General Logistics Department compound. When I was young, I often went to the General Political Department to play." Zheng Xiaolong said with a smile.

"The General Political Department compound is in the Gongzhufen area. There are more compounds in your area, such as the Air Force compound, the Navy compound, and the Communication Corps compound. It is more lively than ours."

"Yes, it is quite lively. At that time, I didn't go to school, and I often rode bicycles and drove jeeps around." Zheng Xiaolong smiled.

Xu Hui, who was sitting next to him, was a little puzzled.

Aren't you talking about advertising?

Why are you suddenly talking about a compound?

What is Mr. Song doing?

But Wu Jianye, who was sitting on the sofa opposite, smiled.

This thing must be done.