Back to 80: My Literary Life

Mao Dun Literature Award? !

"Teacher Minghua, are you saying that Chen Zhongshi's "White Deer Plain" can win the next Mao Dun Award?" Zhou Ming's voice became urgent.

"Since everyone thinks that this novel has very high literary value, why can't it win the Mao Award?" Fang Minghua asked rhetorically: "And I think it very much meets the selection criteria of the Mao Award."

"Is there still a standard for the top prize?" Zhou Ming was surprised when he heard this for the first time.

"First: realistic works. Second: epic nature. Third: national character." Fang Minghua said three criteria in one breath.

"Look, among the three award-winning works that have been announced, do most of them meet this standard? And does "White Deer Plain" also meet these three standards?!"

Su Bin and Zhou Ming thought about it carefully and found that what Fang Minghua said did make sense.

"Teacher Minghua, why do you think "White Deer Plain" will win the next Mao Dun Literature Award instead of the next World Chinese Literature Award?!" Zhou Ming suddenly asked this question.

Fang Minghua laughed after hearing this.

"The Chinese Literature Award only selects one novel, so it's hard to say. But for the Grand Prize, it selects four or five novels. Which one is easier?"

After saying that, Fang Minghua smiled mysteriously: "As a person, I am relatively accurate in predicting the top prize."

Of course, Su Bin and Zhou Ming were dubious about the last words.

But in terms of the quality of the novel "White Deer Plain", there is still a chance to win the Mao Dun Award.

"Su Bin, since you are here today, I just want to give my personal opinion on the future development of Shengshi Books. Of course, it is for reference only." Fang Minghua suddenly changed the topic and his tone became serious.

Su Bin suddenly looked stern.

He rarely saw Fang Minghua look so serious when talking about things.

He also understood in his heart that although Fang Minghua said that it was just his personal opinion for reference, was it just for reference?

He is the real boss, and he is at best a high-level migrant worker!

The decision lies with others.

"Minghua, tell me." Su Bin couldn't help but straighten up.

"Under your leadership, Shengshi Books has developed rapidly in the past few years, publishing many best-selling books and achieving huge economic benefits."

Fang Minghua first praised, then suddenly changed the topic: "But I think that bestsellers are not limited to popular literature such as romance, martial arts, and female housekeeping. Pure literature is also very likely to become a bestseller, or even a phenomenal work, winning With huge economic and social benefits, we must not ignore this treasure of pure literature.”

"For example, this book "White Deer Plain", in fact, when the author wrote this book, he had already considered how to attract readers, and made a good attempt:

"First of all, he used the theory of cultural psychological structure. He did not engage in image description like traditional realistic novels, but started from the psychology of the characters, which increased the readability of the novel."

"There is also the use of a lot of erotic descriptions, which in a way makes the novel more exciting, but I emphasize that this is a serious novel, not an erotic novel, and the author's sexual descriptions are not pornographic. , but to better express the character’s inner world.”

Fang Minghua talked about several aspects in one breath, and Su Bin nodded frequently as he listened.

Finally, he said sincerely: "Minghua, you read it deeply."

"Haha, no thanks, this is just a personal opinion." Fang Minghua said.

After Su Bin listened, he pondered for a moment and said:

"Well, Shengshi Books will publish this book and give Chen Zhongshi 10% of the royalties."

Fang Minghua smiled slightly after hearing this.

In fact, he had already been prepared.

This book must be published by Shengshi Books!

If Su Bin disagrees, it is best to be reasonable and "convince others with virtue."

Still don't listen in the end? You're welcome, I'm the boss and I have the final say!

Of course, everyone is happy with the current situation.

Now that they decided to publish it, Su Bin and Zhou Ming discussed how to promote and publicize it.

Fang Minghua generally does not express personal opinions on these specific tasks such as advertising in appropriate media, new book launches, author book signings, participating in book fairs, meetings with readers, etc. He believes that Su Bin can do a good job.

But today he said a few more words.

"Su Bin, I think we should not only establish the Shengshi Books brand, but also make the published books a series brand to maximize the brand effect."

Zhou Ming was shocked when he heard this, and interrupted: "Teacher Minghua, how do you make a published book into a brand?" It's not like it was written by one person. "

Fang Minghua smiled slightly: "For example, for example, this book "White Deer Plain" is a long novel, pure literature, and has high literary value. These are its three labels. Then in the future, if we publish novels of the same nature, it will form a series of books. ? We can give the series a name, and the name is the brand! When readers see this brand series, they will know that it is a high-quality pure literary novel! ”

"Teacher Minghua, this is a good idea!" Zhou Ming became a little excited after hearing this.

"I think the genre of "White Deer Plain" is called the domestic famous novel series. Mr. Su, Mr. Minghua, what do you think?"

"It's too long and not eye-catching." Su Bin rejected Zhou Ming's proposal: "Which publishing house does not claim that the novels published now are novels by famous writers? They are already bad on the street."

"Let's call it Buhushu Series." Fang Minghua suddenly said.

"Buhu? Teacher Minghua, why is it called Buhu? Does it have any special meaning?" Zhou Ming couldn't help but ask.

"Hehe, it doesn't have any special meaning. Didn't your General Manager Su say that it should be eye-catching? I think this is quite eye-catching." Fang Minghua replied.

"Oh" Zhou Ming said "oh" and said nothing.

Su Bin, who had been silent just now, suddenly said: "Xiao Zhou, you were deceived by Teacher Minghua!"

"Deceived?"

"In fact, the meaning of his brand name is very profound." Su Bin suddenly became eloquent: "Cloth tigers have existed since ancient times. It is a traditional artistic image with oriental characteristics. It originated from the ancient Chinese tiger god worship culture and is an indispensable part of traditional culture."

"It not only represents the people's totem worship of tigers, but also implies cultural connotations such as curing diseases and avoiding evil spirits, peace and auspiciousness. Cloth Tiger Su is a book brand. Minghua cleverly combines traditional elements with modern design to bring readers a unique visual experience. Seconds, seconds!"

Fang Minghua was stunned when he heard Su Bin's long speech.

Wow

Is it really like this?

I just used a book brand that has appeared before.

Perhaps, they really thought so?

After everything was settled, Fang Minghua said goodbye and left, and then went to Bailuyuan to meet Chen Zhongshi in the afternoon.