Back To Qiqi Farming To Raise Children

At this time, CCTV is not very common.

Most people's TVs can only receive two or three channels.

The central one, the provincial one, and some cities and counties can also receive a municipal one.

For example, in Donggang, you can't receive the city station, you can only receive the central one and the provincial station, and occasionally you can receive the central two.

The effect of the provincial TV station is better than that of CCTV, so many people are more accustomed to watching the provincial TV station.

Also, the TV air time is not that long.

CCTV is better, it can have programs throughout the day.

Some provincial stations usually broadcast one episode in the morning and one episode at noon.

From 5:30 in the evening to midnight, there will be no more snowflakes.

What Xu Shiyan wants to use, that is, these time slots that even TV stations don't pay attention to, is to launch a round-the-clock advertisement bombardment to achieve publicity effects.

The advertisement is shot in the way of a health lecture hall.

Invite two old Chinese medicine experts who are a bit old to cooperate with a host, and arrange dozens of audiences in the audience.

The host asks questions, experts answer, popularizes some health care knowledge for everyone, and introduces these main health care products along the way.

The two experts used their professional knowledge to explain the efficacy of the product, and to do a detailed science popularization of the main raw materials.

The audience below can ask some questions, which will be answered by experts.

The product efficacy, main ingredient introduction, and technological process are all written by Xu Shiyan.

Based on the principle of not exaggerating the curative effect and not misleading consumers, highlight product features, focus on publicizing health concepts, and embody human care.

This time, three products were launched, covering men, women, and middle-aged and elderly people.

There is no such thing as a product that is so miraculous that it can cure all diseases, as advertised by other products, but it is targeted at people with different needs.

In this way, on the contrary, it can win the trust of consumers.

Among other things, Xu Shiyan's books these years have not been read in vain, and it is true that he has learned a lot from following Mr. Chu.

The relevant popular science knowledge is well written, even if Mr. Chu comes, he can't find any faults.

The two experts followed the script written by Xu Shiyan.

The relevant medical knowledge not only fascinated the audience, even the host almost forgot that she was invited to shoot an advertisement.

A nearly 20-minute advertisement took a day to shoot, and then re-edited and produced it later. It took only a few days for the film to be produced.

After the commercials came out, dozens of copies were made.

Su Anying immediately arranged for Ji Tongzhong and others to take the finished film and find a way to discuss cooperation with various provinces and Taiwan.

This year, there is no shortage of manufacturers to advertise.

For prime-time advertising spots, some manufacturers rush to grab them, and TV stations can't wait to bid to determine the broadcast time.

So when most TV stations heard that someone wanted to advertise, and it was a not-so-famous health care product factory, they really didn't take Ji Tongzhong and others seriously.

When they heard it, Ji Tongzhong and the others didn't want prime-time advertising space, but chose some garbage time.

The people at the TV station thought it was a fool.

You have to squeeze the door eight times with your head in order to see those advertising spots during garbage hours, so what's the use of that thing?

Of course, the TV station can not accept the money delivered to the door?

Especially during the garbage period, everyone in the station was worried and didn't know how to sell it outside.

Usually it is packaged and sold together with the prime time, but now someone buys it separately, isn't that happy?

If all the junk time is sold out, the price can be raised during the prime time, so that the income will be greatly increased.

Those people in the TV station are not stupid, they are all shrewd, and they will settle this account.

In this way, the cooperation was negotiated very smoothly.

The 20-minute advertisement is broadcast four times in the morning and four times in the afternoon every day.

In the evening, the TV station delays turning off the signal by one hour, and this hour is reserved for broadcasting commercials three times.

Some TV stations don't broadcast programs during the day, but for the sake of advertising costs, they even broadcast during the day.

There are eleven commercials a day, three hours and forty minutes. If it is during the prime time, the advertising fee alone will be sky-high.

But during the garbage period, most TV stations directly calculate it on a monthly basis, ranging from tens of thousands to hundreds of thousands a month.

Generally, the provincial ones are more expensive, while the local ones are much cheaper.

The health care product factory is in the south, and the coastal provinces in the south are rich, so the advertisements must be pushed forward from south to north.

In the first batch, Su Anying selected provincial and municipal TV stations in more than a dozen economically developed regions such as the capital, Shanghai stock market, Fujian, and Guangdong.

The advertising investment for the first phase alone was nearly 2 million.

Of course, the effect of this overwhelming advertising campaign is impressive.

The key is that as long as you turn on the TV, you can see this advertisement regardless of the provincial or municipal stations.

Moreover, the advertisement was so pretentious that many people really thought that this was a health lecture hall where they could learn about health care from experts.

After all, it is only 90 years, and the publicity methods that are commonplace in the eyes of later generations will definitely attract countless people at this time.

Just in time, it's a good time again.

New Year's Day has just passed, and the Spring Festival is approaching. Who visits relatives and buys something to take with them?

To give a gift is to give health, this ad slogan is so rooted in everyone's mind.

Those who are thinking about buying things, the first thing that comes to mind is these products.

For men, choose ginseng and kidney-tonifying oral liquid, for women, choose ginseng snow clam essence liquid, and for elders, choose ginseng and bird's nest amino acid essence oral liquid.

The packaging of these three products was also specially designed by someone. It is definitely high-end and elegant, and it is definitely a face-saving gift.

Within ten days after the ad aired, the phone calls of the sales department of the factory were filled with phone calls from pharmacies and shops all over the place.

This time, it's not the time for Ji Tongzhong and the others to beg their grandpa to tell their grandma to find someone to help them sell.

Countless dealers came to their door with money, begging to be the agent of Jishengyuan health care products.

"I follow what you mean, each city chooses an agent.

Let them sign agency contracts and set sales pricing for distributors at all levels.

Each agent can only distribute the goods to the counties and townships within the scope of its own agency, and shall not operate across regions.

The terminal retail price is unified across the country.

Agents and terminal sellers have sales rebate rewards, the higher the sales, the higher the rebate. "

When the new factory was first built, Su Anying had to sit there, and the couple could only communicate by phone.

"Well, okay, anyway, you just need to remember that the sales market must be standardized.

It is absolutely impossible to seize the market from each other and fight price wars for sales.

All the discounts that should be given are given, as long as the rewards are enough, those dealers and salespersons will definitely do their best to promote us.

Another one is to give away some of the other unadvertised products as gifts for dealers to use for activities.

Let me tell you, don't look at this as a gift, the effect is actually better than advertising. "

Xu Shiyan was on the phone, admonishing him earnestly, and imparting relevant sales promotion methods.

It is necessary to use these three products as the leader to drive the sales of other products.

In the future, when the factory is well developed and the products are enriched, specialty stores can be opened in various shopping malls.

The whole store is full of products from their factory, and that is the ultimate goal.

Due to the summer leap in May, the Spring Festival in 1991 was on February 15th, which was later than in previous years.

But for Jishengyuan Health Products Company, it is just right.

At the end of December, the advertisements were placed on various TV stations. In the middle of January, the three health care products were popular in the southeast half of the country.

Distributors from all over the world came to buy goods one after another, and went back to sell by various means.

It is said that in some larger counties and cities, the queues of buyers line up in front of the dealers.

For a while, anyone who doesn't know the three ginseng products of Jishengyuan will be despised.

If you don't give Jishengyuan products as a gift during the Chinese New Year, you will feel that you can't get it.

Anyone who has not received Jishengyuan's health care products is not popular.

The Spring Festival is the most important festival for Chinese people.

During the Spring Festival, visiting relatives, honoring parents, visiting father-in-law and mother-in-law, visiting leaders, who can't get some gifts?

I used to worry about what to give, but this time there is no need to worry. Jishengyuan has launched a variety of high-end gift boxes, and there is always one that suits you.

In addition to the three advertised, there are many unadvertised products for you to choose from.

The sales staff of those distributors tried their best to sell Jishengyuan's products to customers in order to earn rebates for their performance.

The advertisement brings popularity and heat, and the sales staff adds fire.

At the end of this year, the three health products of Jishengyuan Company are like a super whirlwind, sweeping all over the world.

The advertising effect was so good, Su Anying took advantage of the situation and continued to advertise in other regions.

Before, I was afraid that the money in my hand would not be enough, so I didn't dare to throw it in.

Don't be afraid this time, just sign a one-year contract and pay monthly.

All over the country are dealers urging for goods, and the factory is working overtime to produce.

Thanks to the fact that the factory has stockpiled a large amount of raw materials, and the oral liquid is relatively cheap.

In order to prevent the shortage of raw materials, Huang Shengli, Sun Xiaofeng and others were all sent out to purchase relevant medicinal materials from various places.

Zhao Jianshe and Feng Chao stayed in Donggang and continued to vigorously purchase ginseng. Taking advantage of the low price of ginseng, they hoarded it in large quantities.

Jishengyuan Health Products Factory is a project jointly funded and operated by Dongfang Ginseng Company and Baishan Ginseng Comprehensive Company.

Managers, of course, have to be jointly produced by both parties.

Su Anying, as the general manager of Baishan Ginseng Company, of course she is the general manager of the factory.

The second son of Dai Chunrong's family, Dai Lijun, used to work as the workshop director of the comprehensive factory, and his work ability was good.

Selected by Xu Shiyan, he was sent to Bao'an as the director of a health care product factory.

Li Zongliang was originally the chief of the transportation department of the ginseng company. In order to support the health care product factory, he was specially transferred to serve as the deputy factory director.

At the same time, Huang Shengli, Sun Xiaofeng and others became the company's procurement personnel, responsible for the procurement of various raw materials.

Ji Tongzhong is in charge of the sales department, leading the staff of the sales department to connect with dealers all over the country.

The original Baishan Ginseng Industry Comprehensive Company became the Northeast branch of Jishengyuan Health Products Factory, responsible for raw material supply and other related work.

With the joint efforts of so many people, the health care product factory has achieved a sales volume of 30 million in just two months after the factory was established and put into operation.

Although the 30 million is just sales, various costs, profits and taxes, and various expenses have not been deducted.

But in just two months, such a performance has surprised many people.

"Shiyan, let's discuss with you, this year's Chinese New Year, you bring your parents and children, as well as Mr. Chu, come here.

It's been so busy that I feel like I really don't have time to go back. "

In late January, Su Anying took a moment to call home.

Discuss with Xu Shiyan and ask him to take the old man and the child to the south for a Chinese New Year reunion.

"Well, okay, then I'll go home and discuss it with my parents and see what they think."

Xu Shiyan sighed, but it's okay for others to say it, but he was afraid that his father would be stubborn and refused.

But right now, there is really no other way. The busy workers in the factory over there can't wait to work overtime to catch up with the new year's shipment.

In the first year of the new factory, orders were full again, and customers were queuing up to pick up the goods. How could Su Anying leave the factory and come back for the New Year?

From the south to the north, even if it is by plane, it will take several days to go back and forth.

In case something happened to the factory, Su Anying had no time to deal with it.

When Xu Shiyan went home, he naturally couldn't tell his parents that it was suggested by his wife.

I just said that I want to take my family to Yangcheng to have a different New Year, so that parents and children can experience what it is like to celebrate the New Year in the south.

"Third brother, you don't have to beat around the bush and say that, we know what's going on at home.

Yingzi was so busy on the other side of Shenzhen City that she hit the back of her head, and she couldn't spare time to go back, so you're going to the south for the New Year, right? "

When Xu Chenghou heard his son's words, he immediately understood.

So he tapped his cigarette pipe and pot, and asked Xu Shiyan without raising his eyelids.

"I can't hide anything from my father." Xu Shiyan smiled without denying it.

"Father, Mom, I was thinking, there is nothing to do at home anyway, Yingzi is too busy to come back.

Why don't we go there for a reunion with our family, it will be more lively anyway. "

Xu Shiyan was mainly worried about the old people at home.

He couldn't lead the children to the south and throw the three old people at home, right?

The house is deserted during the Chinese New Year, how is that plausible?

"Okay, we both understand what you and Yingzi are thinking.

But we are all old, and we really don't like to toss.

It's really too far from here to Yingzi's place, even if it's by plane, it will take several days.

Besides, at our age, it's not safe to fly. "Xu Chenghou waved his hand and rejected Xu Shiyan's proposal.

"You can take the kids with you.

It's been almost half a year since Yingzi went to the south this time, and the children miss their mother and talk about it all day long.

Anyway, Yuanyuan doesn't have classes this winter, so you can stay there for a while and come back before the kids start school.

You don't have to worry at home, I'll call the eldest and the fifth and ask them to come back for the New Year.

In this way, both sides are lively, so you don't have to be embarrassed. "

Xu Chenghou came up with an idea to get the best of both worlds, which would not only reunite Xu Shiyan's family, but also keep the house from being deserted.

When Xu Shiyan heard this, he really had no other choice.

"Then I'll call my eldest brother and ask if they can come back for the New Year?"

As long as parents have a way to arrange it, it's easy to say.

Xu Shiyan turned around and asked Chu Xuanhuai again.

Chu Xuanhuai also said that at his age, he didn't want to travel long distances to the south, so he might as well spend the New Year here.

Xu Shiyan originally wanted to say that the factory was very close to Xin'an Town, and Chu Xuanhuai could meet his grandchildren in the past.

But after thinking about it, Chu Xuanhuai is the elder.

The juniors of the Chu family didn't come to visit, but Chu Xuanhuai went to visit them instead. What's the reason?

Therefore, Xu Shiyan didn't mention it.

In this way, Xu Shiyan called brothers Xu Shixian, Xu Shixiang, and Xu Shide to ask who could come back for the New Year.

Xu Shixian and others said that they can come back to accompany their parents, so that Xu Shiyan can take the children to the south for reunion without worry.

Dear friends, happy new year.