Basketball Myth: Super Guard

This is a Michelin-starred restaurant, and Qin Hao is with Martin, Lina, and Dawson from the Coca-Cola Company.

In fact, Qin Hao doesn't like this kind of Michelin restaurant. Although the dishes are very elegant, many of them are cold and the portions are very small.

If it's a couple dating, it's okay to eat this, the picture is a style, but once there are more people, it will not be so comfortable.

Of course, the dishes are served to each person, and there is no need to share them with others, but Qin Hao is still not used to it.

After eating in a hurry, everyone came to the reception room.

"Qin, this is our contract, please take a look at it. If you have any questions, you can ask them at any time, and you can discuss them." Dawson respectfully handed the contract to Qin Hao and Martin.

The two nodded and watched silently.

This time, Coca-Cola offered a 4-year, $30 million contract, which is basically the same as what BMW offered.

Qin Hao took a cursory look, and then put down the contract, and Martin also put down the contract, because the amount is not enough, so there is no need to read more.

Seeing that the two quickly put down the contract, Dawson knew that it was not good, and quickly said: "You two, is there anything you are not satisfied with?"

Martin looked at Qin Hao.

Qin Hao pondered for a while, thinking that Dawson is still a good kid, don't care if he is a real fan or not, if he really wants to support himself, support the 76ers, at least they have come to the scene to give support for two consecutive games, And the others ran away.

Therefore, Qin Hao did not leave Dawson in the air, but gave a specific amount: "Mr. Dawson, I hope to change the contract to 3 years and 35 million US dollars."

"What?" Dawson was startled.

This is definitely the lion's mouth.

You must know that the current contract is 30 million US dollars for 4 years, with an average of 7.5 million US dollars per year, but according to Qin Hao's requirements, 35 million US dollars for 3 years, the average annual endorsement fee exceeds 10 million US dollars, which is too much.

Although Coca-Cola is a big company, like BMW, it is not a sports brand. They not only sign sports stars, but also many entertainment stars.

For them, sports stars and entertainment stars bring them similar dividends, and signing a top singer, a Hollywood superstar, is at most seven or eight million dollars a year.

Qin Hao's direct endorsement fee of tens of millions a year is too high.

"Qin." Dawson said with a wry smile: "Your asking price is too high. On average, more than ten million dollars a year, we can't afford it."

"Dawson." Before Qin Hao could speak, Martin said, "You must understand that Qin is different from others. He has just won the championship, won the finals MVP, and won the championship for two consecutive years. , can this be the same?"

"But......"

Just as Dawson was about to refute, Martin continued: "Also, Qin is still very young, he has only played for 4 years and has achieved what he is now, and for a long time in the future, he will be the top player on the planet. One of the top players. Three years of $35 million is a bit expensive, but I don’t think you will suffer from this investment, and you will definitely be able to double your earnings in the future.”

Listen, Dawson hesitated too.

He has to admit that Martin is right. Qin Hao is different from other stars. He is special, not only because he has won the championship for two consecutive seasons, but also because he is very young and he is a Chinese.

As long as Qin Hao is signed, Coca-Cola will become the hegemon in China's market, and it can definitely stabilize the old rival Pepsi.

Seeing the hesitation on Dawson's face, Qin Hao and Martin exchanged a look, and Martin said: "Dawson, we are friends, so we are willing to talk to you sincerely. If you are still so hesitant, then I can Go to Pepsi."

This hit Dawson's soft underbelly, and their biggest opponent of Coca-Cola is Pepsi.

If Pepsi signs Qin Hao, it will be a huge blow to Coca-Cola, at least in the Huaxia market, Coca-Cola will lose to Pepsi.

However, Dawson did not show his panic. As a senior executive of Coca-Cola, he still has the means and means. He immediately shook his head and said, "Martin, I'm sure that Pepsi can't give such a high contract."

This is a fact. Pepsi and Coca-Cola are similar. 35 million US dollars in 3 years will make Coca-Cola hurt, and it will be the same for Pepsi.

But Martin chuckled and said, "What about Gatorade?"

This......

If Dawson was struck by lightning, how could he forget the third child?

In the U.S. market, Keke and Pepsi are the top two beverage brands. It’s hard to say who is first and who is second. The two have been competing for years and have not been able to differentiate. In addition to these two, the third is not controversial, that is, Gatorade.

Unlike Coca-Cola and Pepsi, Gatorade’s main focus is sports energy drinks, and it has been sponsoring the NBA for many years.

Therefore, compared to Coke and Pepsi, if Gatorade signs Qin Hao, the bonus will be even greater.

Because the target customer group is more inclined to sports people, Qin Hao's huge fan base will bring huge benefits to Gatorade.

And Huaxia Market.

Keke and Pepsi are popular in the Huaxia market, but Gatorade is not tepid and not famous, but if they sign Qin Hao, they may not be able to do something.

Obviously, what Deco and Pepsi can't give, Gatorade is willing to give.

"Two, please wait a moment, I'll make a call." Dawson stood up solemnly, walked to the side and made a call.

It took more than ten minutes before he came back.

Martin asked, "How?"

This call must have been discussed with the higher-ups of Coca-Cola. After all, the 35 million US dollars in 3 years exceeded the original estimate by too much, and Dawson could not make the decision.

But it also shows that Dawson has agreed with the contract.

Dawson took a deep breath and said sincerely: "You two, we Coca-Cola are sincere in wanting to sign Qin, but your offer is too high. I mean, can it be less, 3 years? How about 32 million a year?"

"No." Qin Hao said categorically.

Since the other party has been tempted, Dawson has consulted his superiors, so there is no need for him to make concessions, because the other party has already made concessions.

Whoever gives in first will lose.

Seeing Qin Hao being so determined, Dawson really wanted to turn around and leave, let Qin Hao hang out for two days before talking, but he was afraid that Qin Hao would go to Pepsi or Gatorade in a blink of an eye.

After some struggle, Dawson sighed and chose to compromise: "Okay, then three years and $35 million, but we hope we can sign now."

Qin Hao and Martin looked at each other and laughed: "No problem."

In fact, their psychological price was originally 30 million US dollars for 3 years, and the 35 million quoted is indeed a big opening. Anyway, I am asking for the price, you pay the money on the spot, let's talk slowly.

It's just that Coca-Cola didn't have the patience, and worried that there would be too many dreams in the night, which would make Qin Hao and Martin take advantage.

Immediately, Dawson asked the legal counsel to redraft an agreement. Martin also called the company's legal counsel. After two hours of tossing, the two sides completely reached an agreement. Qin Hao and Dawson signed the agreement.

The contract is reached.