Basketball's most talented forward is on the left

"Zuo Li, let's go big this season!" D'Antoni said after a full month of training on October 1, holding Zuo Li's hand.

This month of training clearly exceeded the German coach's psychological expectations. Zuo Li's progress and terrifying ability gave him more confidence to win the championship.

"Well! Of course, our team's goal has always been to win the championship, right?" Zuo Li replied. He reached the finals last season, so there is no need to pretend this season.

But the outside world doesn't think so.

Reporters, including many experts, are very pessimistic about the Knicks. Many people think there is a question mark over whether the Knicks can maintain their ranking last season.

The main reason is that during the official first public training session half a month ago, the Knicks did not perform well, with mistakes in movement, three-pointers, and poor coordination, making it difficult for the outside world to pay more attention to this rookie.

It creates a sense of trust in the team.

So one month has passed, and the Knicks have dropped one spot on the ESPN championship prediction list, being overtaken by the Spurs.

Regarding this situation, Zuo Li could only say: Great, there is finally no more poisonous milk!

As we all know, 90% of pre-season predictions are unreliable. Last season, they predicted that the Hornets would rise and compete in the Western Conference Finals. But what happened? This season, after the Hornets traded Chandler for Okafor, a former All-Star, the Hornets

It actually ranks fourth on the Western Conference list, second only to the Lakers, Spurs, and Mavericks, and higher than the Nuggets and Suns.

You will know how unreliable this so-called prediction is.

And Zuo Li is very satisfied with this kind of negative outlook. If you want to improve, you should suppress first. It's good to look at negative results. The more you look at negative results, the better the Knicks will play, the more powerful the program will be.

Zuo Li is not in a hurry, everything will be decided when the new season starts.

As the pre-season starts soon, Zuo Li's eyes are focused on and1, because his personal signature shoe is also an ambitious project that took a year to finally be completed. The zl generation is finally completed!

On October 2, the day before the start of the preseason, and1 made a special call to Zuo Li. On the phone, Seth, the head of and1, shouted to Zuo Li in an explosive mood: "Zuo Li, genius! You are a genius.

Genius! You know what, this is definitely the most genius work in recent years. This is not a pair of shoes, but a pair of works of art! I think we are going to succeed! You'd better come and take a look!"

The sound was so loud that Zuo Li had to keep the receiver away from his ears.

"Okay, okay, I'll go over after training." Zuo Li put down the phone and complained that the boss of and1 had never seen the world.

But when Zuo Li arrived at the and1 headquarters and actually got this pair of signature shoes in the Knicks' home colors, Zuo Li had to admit that he was really surprised, especially in this era, 2009, to be able to see such a pair of shoes.

, you can understand why Seth was so excited.

This is really an excellent shoe. Design is and1's strong point. It has become one of the most popular sneakers in recent years because of its fashion sense. On this pair of shoes, it has a streamlined design and different fabrics.

With the excellent color design, it is difficult to leave at a glance.

"Perfect." As soon as the shoes were put on his feet, Zuo Li could feel the surging sense of technology.

The boost midsole, primeknit upper, and overall fashionable design make this pair of shoes impeccable in terms of comfort and fashion.

Putting on his feet, he ran and jumped two steps to the left. The midsole was very comfortable, and the cushioning was countless times better than his previous and1 sneakers. Compared with this, it really felt like he was wearing bricks to play ball before.

"Boost, a material based on TPU foam, also has a great feature. It requires almost no running-in. The cushioning and rebound after putting on the foot are very direct." Seth continued to introduce.

However, Zuo Li pointed out some problems mercilessly: "Yes, it is very good. Of course, the weight is still too large and the support is average. More midsole structures need to be adjusted in the future. There are also problems with the upper wrapping.

The upper is not breathable enough, and the wear resistance of the outsole is questionable...

"But that's not a problem. We are on the right path. Believe me, these shoes will amaze them."

Yes, of course there are still problems. After all, boost was released on basketball shoes five years in advance, so problems can be predicted.

However, these advantages are enough to cover up these shortcomings. At least for now, it can compete with Nike and Adidas.

"Huh~ That's good, I thought you were dissatisfied." Seth's heart almost jumped out of his chest when Zuo Li asked the question. This is the result of their entire R&D department's hard work for a whole year. Everyone knows that it will

Applying a new technology to sneakers is not an easy task, and they have tried their best.

Fortunately, Zuo Li recognized their efforts, and Seth knew very well that this was the plan that Zuo Li advocated for, so Zuo Li's recognition meant that the plan finally succeeded!

Oh, that’s half the battle. No matter how good a good shoe is, how it is sold is also a crucial part.

"So when are we going to release it?" Seth asked, rubbing his hands. Now, strictly speaking, this pair of shoes belongs to a subsidiary company, that is, a product dismantled by Zuo Li, so he still has to ask Zuo Li for his opinion.

"What's your opinion?"

"That's it. We plan to launch sales on October 28, which is the first day of the new season. At that time, the popularity will be enough, and this period of time is enough for us to distribute the goods. We are planning to distribute the goods in major cities across the United States.

Prepare to make 1 million pairs."

"Well..." Zuo Li nodded. The date is not a big problem, but that's it? What about marketing? Where about soft articles? What about reviews? What about press conferences? None!?

Zuo Liduo knew why and1 was so brilliant in his previous life and became famous very quickly. This marketing method can't keep up at all.

"The date is okay, but we still need to warm up!"

"Warming up?"

"Yes! Warm up! A press conference will be held in New York in the meantime. The new midsole technology will be released at the press conference and then displayed in all directions." Zuo Li said, it would be a pity not to let others see such a good thing.

"Then we will do some tests to fully demonstrate the performance of boost. We can make several excellent experimental advertisements, put them in major stores, and play them on a loop!"

“Advertise in major places like Times Square!”

"Then, find some famous street basketball players for evaluation, and publish and promote the evaluation on Instagram and other websites."

"Then, one color scheme obviously cannot meet the demand. I think we can have more limited editions, such as colors for home, away, All-Star, playoffs, finals, and even holidays such as Christmas!"

"Different colors can be matched with different fabrics to create different designs."

"We need more stores, and we can focus on foreign markets, especially Asian markets that do not sell CCB sales!"

Zuo Li talked eloquently about his experience in selling sneakers in later generations. Seth originally sat and listened, but later he stood with a notebook and listened and took notes. At the same time, Zuo Li was amazed.

He is indeed a ruthless person who started his own company.