Beast Studio

The shooting time for the public service announcement was about ten o'clock this morning.

The focus of this publicity and protection campaign is the pangolin.

CCTV invited three public figures from different industries to participate in the filming.

One is Jackie Chan, the big brother in the film and television industry.

One is Yao Ming, chairman of the Basketball Association.

Another one is Liu Wei, the most famous outdoor anchor in China.

Liu Wei's fame is not entirely in the live broadcast circle. The reason why CCTV found him is that on the one hand, the CCTV Science and Education Channel has close cooperation with Liu Wei's studio, and on the other hand, his audience is very young and has a large base.

Liu Wei came early today.

I took a live broadcast mobile phone and walked around the CCTV building first to see the landmark buildings in the capital.

At half past nine, we went to the entrance and waited.

Just one or two black business cars parked outside the building.

The car door opened, and it was Jackie Chan who stepped out of the car. He was wearing a blue casual coat and was communicating with the staff next to him as he walked.

"What the hell, Jackie Chan?"

"Awei, come closer!"

"It's him, it's the eldest brother!"

"Why do I feel like Ah Wei is like a paparazzi now!"

Liu Wei smiled and said: "Brothers, I forgot to tell you. The main purpose of my coming to CCTV today is to cooperate with CCTV in filming a public service announcement. Brother Jackie Chan and Chairman Yao are the other two guests!"

"????"

"The anchor is awesome!"

"Damn it, are you so powerful?"

"What else can I say? Ah Wei and other outdoor anchors are not on the same level at all. Those are just rotten fish and shrimps!"

"Brother, don't get excited, be careful if someone takes over for a while!"

"Is the Beast Battalion afraid of rhythm? Who are the millions of warriors afraid of? Just do it!"

At this time,

The security guard in charge of security at the door glanced at Liu Wei.

He walked towards Liu Wei and waved his hand, "No shooting allowed here!"

Liu Wei took out his work ID card and said, "Hello, I was specially invited to shoot a public service video. I am currently live broadcasting. I am an outdoor anchor!"

The security guard took a look.

Doubtful.

"Live streaming is not allowed inside!" the security guard reminded.

Liu Wei nodded and glanced at the time, "Brothers, I'll go in first, and I'll start broadcasting when I'm done!"

Pack your equipment.

Liu Wei approached the CCTV building.

There are people waiting in the lobby downstairs.

She was a very young girl wearing a small suit and some light makeup.

She recognized Liu Wei at once and walked up with a smile on her face, "Hello, Teacher Liu Wei, I am the executive planner of this public service video!"

She glanced behind Liu Wei and asked, "Didn't the TV station send any staff?"

"Oh! I was at the Chinese Academy of Sciences yesterday and didn't go to the hotel to rest. Are they all here?" Liu Wei responded.

"Chairman Yao and Brother Jackie Chan are here and waiting for you!"

"Sorry, there's a traffic jam on the road, I'm late!" Liu Wei opened his mouth and found an excuse at random.

"It doesn't matter, the agreed time is ten o'clock, there's still a quarter of an hour left, let's go up!" The girl extended her hand to invite.

Go to the studio.

"Teacher Liu Wei is here, Xiao Ma, take him to the office!" the girl arranged.

"Hello, Mr. Liu Wei, please come over here. They are all discussing the script in the office!"

Liu Wei nodded and followed.

Go to the door.

The director in charge of shooting this public service video looked back at Liu Wei and smiled, "Everyone is here, Teacher Liu Wei, you can find a seat wherever you like!"

Jackie Chan and Yao Ming, who were reading the script, stood up and shook hands with Liu Wei politely.

"Brother Jackie Chan, I am your fan and grew up watching your movies!" Liu Wei said with a smile.

"Thank you for your support!"

Jackie Chan didn't say much. He was not familiar with Liu Wei, or in other words, he didn't know this person. The staff just introduced him briefly in the car when he came.

But he gave Liu Wei a certain amount of respect.

Liu Wei walked up to Yao Ming, stretched out his hand and said, "Chairman Yao, how is the performance of the men's basketball team recently?"

Yao Ming smiled slightly, bypassed Liu Wei's question, and welcomed him, "I didn't know about you until I came here. Have you just returned to China?"

"Well, I had an academic exchange with teachers at the Chinese Academy of Sciences two days ago!" Liu Weidao.

"Take me for a live broadcast if you have the chance! I like the way you feel in the wild!" Yao Ming said.

"Are you too busy to come here now?" Liu Wei joked.

Yao Ming knew the meaning of Liu Wei's words, smiled slightly, and did not answer directly.

Compared with the conversation with Jackie Chan when they first met, the communication between Liu Wei and Yao Ming was much more casual.

That's because they knew each other before.

It's a netizen.

Starting from the Siberian Tiger live broadcast, Yao Ming would also watch Liu Wei's live broadcast during his breaks, and the two would often chat for a while.

All social software follow each other and add friends.

"Okay, we're all here. Let me briefly talk about the shooting process and content!" the director said standing in front.

Liu Wei sat back and listened.

According to the director's request, there are three versions of this promotional video.

Tailored to three selected public figures.

The simpler one is Yao Ming's version, because he has served as a public welfare ambassador for wildlife protection many times.

Therefore, the filming should follow the usual style before. He only needs to show up and cooperate with the produced video to promote it positively.

Of course, the most soulful part of the entire promotional video is the concise and familiar slogan: "No buying and selling, no killing!".

Because the animal being protected this time is the pangolin, the biggest reason why pangolins are endangered is poaching and overfishing, and they have become the most illegally traded mammal in the world.

Therefore, two words "illegal" are added to the slogan, because there is a constant amount of legal transactions in the domestic market every year, and the demand is not large, but the amount of illegal transactions is huge.

Illegally traded pangolins are basically hunted from the wild.

The slogan was determined to be: "No illegal trading, no killing!"

Jackie Chan's promotional video was a little more lively and interesting. He used his best kung fu skills and adopted an anthropomorphic approach, asking him to teach pangolin kung fu, then protect himself, and finally read out the promotional slogan.

Liu Wei listened to the director's ideas and read the script on the table. His shooting was more professional and the content was much more complicated. Moreover, he used outdoor shooting and would go to the Beijing Zoo to have personal contact with pangolins.

The director gave him free reign.

The meaning is very simple, using his usual method of live broadcasting popular science about wild animals.

Liu Wei asked: "Director, I think it can be more realistic. I will directly start the live broadcast to do a science popularization of pangolins, focusing on its current survival situation. You only need to record the live broadcast process."

The director nodded after hearing this, "That would be easier!"

According to Liu Wei's thinking, the director team does not need to do too many things. They only need to do two things well, one is video recording and the other is editing.

The director glanced at the time and said, "Let's follow the process. First, Jackie Chan. Let's go directly to the video studio now!"

Jackie Chan stood up, smiled and waved to Liu Wei and Yao Ming, "See you later!"

"See you later!" Liu Wei politely replied.