Beast Studio

Since the popularity of the domestic documentary "Wild Blooms", Liu Wei and his studio have become the focus of many media and companies.

Sponsors have also signed up for the documentary one after another.

Hearing that Liu Wei was going to Africa, more than a dozen well-known domestic companies came to seek business cooperation.

Old partners such as BAIC Motor, Yili, and Red Bull have all increased their sponsorship fees. They also know that Liu Wei's personal social influence now not only has strong fan traffic, but also has multi-platform cooperation and promotion channels. For any company, , are all very good partners.

In addition, several major domestic mobile phone giants are also eyeing Liu Wei.

In order to win the title of exclusive sponsorship, bids were placed one after another and sky-high contracts were offered.

OPPO is asking for 80 million!

Vivo, which has always been good at advertising and promotion, has issued a 110 million business contract.

Lei Jun, the founder of Xiaomi Technology, who had just attended the anniversary of his alma mater, came to Liu Wei's studio with his entourage.

Liu Wei and Wang Jun led their employees to greet them outside.

"Mr. Liu!" Lei Jun extended his hand to Liu Wei with a kind look.

"Mr. Lei, welcome to guide the work!" Liu Wei said modestly.

"Guidance is out of the question, so I stopped by to take a look. I keep seeing your name on hot searches recently, which aroused my strong curiosity. Your studio was also named the most interesting this year by Entrepreneur Magazine. One of the cultural enterprises with development potential!" Lei Jun showed his hands and said, "Mr. Liu, take me to visit!"

"Manager Wang, please introduce me to Mr. Lei!" Liu Weidao said.

"Mr. Lei! Please come upstairs!"

While visiting, Lei Jun sighed with emotion, "It's great to be young, Mr. Liu. I didn't have the courage like you back then. When I started my business, I was already in my forties! It's not easy to get to where I am today step by step!"

Liu Wei said modestly: "I just did something that no one dared to do. Success is just luck!"

Lei Jun suddenly asked: "Has your studio received investment?"

Liu Wei looked at Wang Jun, who smiled and replied, "Mr. Lei, to be honest, not long after the studio was established, there was capital that wanted to move in. Mr. Liu and I discussed this matter. According to Mr. Liu's development of the studio, Planning requirements, this aspect is not currently being considered!”

Wang Jun answered Lei Jun in a calm tone. It was obvious that he was very interested in this studio.

In addition to him, many capital forces in the market have expressed strong interest, but Liu Wei refuses to let go.

Lei Jun smiled slightly, "Your team is worth investing in, but I am here today mainly to cooperate with the comrades from the Ministry of Commerce to talk about the sponsorship of Mr. Liu's trip to Africa!"

Liu Wei smiled and said: "Mr. Lei personally brought people here to talk. He is sincere. Let's talk in the conference room!"

Lei Jun said: “I just attended the anniversary of my alma mater and heard from my colleagues in the Ministry of Commerce that there are several strong competitors.

I’ll come over and take a look!”

Seating in the conference room.

Regarding sponsorship, Wang Jun is mainly responsible for communicating and negotiating with interested partners.

Liu Wei briefly introduced the route, time and other details of the trip to Africa.

He intentionally mentioned that the African savannah is a place that every explorer must visit, and it is also a place where many young people, wildlife enthusiasts, photographers, etc. have their dreams. It involves a wide range of industries and affects a large number of people.

It naturally increases social influence, which in Lei Jun’s eyes is the scope of product radiation.

Lei Jun understood the meaning of Liu Wei's words and nodded with a smile.

The commercial department manager who came with Lei Jun mentioned the cost of the cooperation last negotiated. The contract offered by Xiaomi was 85 million.

However, Wang Jun and his colleagues from the legal department have not contacted them for a long time, which shows that competitors have offered higher prices.

Floor bidding is the norm in business negotiations.

So this time, after Lei Jun’s nod, Xiaomi’s Commerce Department drafted a new contract, and the cooperation fee reached 150 million!

"Mr. Liu, Mr. Wang, this is the cooperation agreement we have drawn up. Take a look at it. The electronic file has been sent to Mr. Wang's mailbox!"

Wang Jun opened the paper document and took a look. The terms of the contract had not changed much from the one he had discussed with his colleagues in the legal department last time. The cooperation fee had nearly doubled.

This is not much different from what he expected, which shows that the wind released has worked. Departments such as the Commerce Department and the Project Department are best at catching wind and shadow.

This time Lei Jun also came to talk in person, which is enough to show that they attach great importance to this.

With a fixed price of 150 million, there was no intention of giving competitors a chance to fight.

"Mr. Liu, take a look!" Wang Jun pushed the document to Liu Wei after reading it.

Liu Wei's expression remained as usual, without much change.

Lei Jun said: "We have sponsored an adventure program like this before, "The Couple". Mr. Liu should have seen it, right?"

Liu Wei nodded: "270 is a very brave person!"

"I still remember that the sponsorship fee we gave for the program "Ling Xing" was only 30 million. In terms of the program's attention and influence, this project can only be regarded as quite satisfactory.

So when they mentioned your studio to me, I was hesitant. Including the previous 85 million cooperation agreement, I did not make a clear position on the board of directors.

What made me change my mind was the documentary "Wild Blooms". In the words of you young people, I can boast about this documentary. I have to admit that you are a very good team!" Lei Jun said matter-of-factly.

When Liu Wei faced Lei Jun's praise and the 150 million contract, he was no longer modest. He needed to make his partners feel that the money was well spent.

"Mr. Lei, I have some data compiled by the studio here. I believe your colleagues have already seen it when negotiating with Wang Jun. You can take a look!" Liu Wei handed the data sheet to Lei Jun.

Lei Jun opened it and looked at it.

The data is very eye-catching!

The average number of daily active users on the live broadcast platform is 2.4 million, ranking first in the live broadcast industry, even exceeding the average daily active number of some small platforms. This number of fans is at least tens of millions in business cooperation in the live broadcast circle.

The Douyin short video platform has 17.63 million fans and is an SS-level traffic blogger. Merchants are very aware of the price of this traffic business cooperation.

Weibo fans: 12.04 million.

The video has been played nearly 3 billion times across the entire network. It has been less than a year since the popular science video was launched.

The number of videos is small, and it can be said that all of them are excellent!

...after reading the data.

Liu Wei continued: "Mr. Lei, what you just saw is my influence as an anchor or Internet celebrity. To put it nicely, I have the influence of an animal star."

Lei Jun smiled. Of course he knew that Liu Wei was promoting himself. It sounded a little frivolous, but it just showed his ability and hidden commercial value.

"The contract matter has been decided by the board of directors. Let's leave the next work to the relevant personnel! Mr. Liu, all you and I have to do is sign as legal representatives!" Lei Jun said.

Liu Wei tilted his head and said to Wang Jun: "Manager Wang, Mr. Lei specially brought people here to guide the work. We should fulfill our obligations as hosts!"

"Understood, Mr. Liu!" Wang Jun nodded.

…

This trip to Africa has fifteen sponsors, with sponsorship fees exceeding RMB 300 million.

After completing the relevant preparations, Liu Wei took Pangpang with him to Africa. The first stop was the East Sudan prairie!