Become a feudal king from today

Jinling, Yanjun Trading Company.

Dong An was a little confused by the Jinling nobles who suddenly came to the door.

"Mr. Dong, the perfume has arrived, but it must be kept by our British government."

"Mr. Dong, money is not an issue. We cannot leave out the perfume in our house. My wife said that if I don't get the first batch, I will break my legs."

"If your leg is broken, break it. My lady wants to break my life."

"..."

In the room, Dong An was almost overwhelmed.

Everyone was rushing to talk, spittle flying in his face.

But what makes Dong An depressed is that he doesn't understand what happened.

"What perfume?" Dong An asked.

"Stop pretending, don't you know your own stuff?"

"It's just that you don't want to give it to us."

"I'm telling you, if you don't agree, you won't leave."

"..."

The crowd was noisy.

Dong An listened for a long time and finally got bits and pieces of news.

It turns out that some daughters of noble families were concubines and concubines in the palace.

When their mother and sister went to meet their bride, they saw something called perfume and were immediately amazed.

After returning, these ladies and ladies were no longer calm.

Knowing that it belonged to King Yan and would be sold in the future, he asked his family members or servants to come over one by one.

This is how the scene looks now.

Dong An became even more depressed after hearing this. He didn't know why such magical goods were produced?

"Your Highness, have you forgotten Dong An?" Dong An felt sour.

It's all his father's fault, otherwise how could he let a bastard like Yang He stay in Yan County and see everything firsthand.

He was wailing in his heart, when a clerk from a business firm came up and said a few words to him.

Hearing this, he felt a little more comfortable.

Someone from Yanjun came and asked him to find out how much silver the nobles in Jinling could accept for a bottle of perfume.

In this way, Wangfu's price is good.

…

Yanjun.

Trading firm.

Yang He suddenly sneezed.

Sniffing, he muttered: "Dong An, this guy must be scolding me."

Then he looked at King Yan sitting in front of him and asked, "Your Highness, what is a trademark?"

"It's just a logo that makes it easy for people to remember. From now on, all goods from the palace will be trademarked," Zhao Xu said.

The shortage of money forced him to work hard on the business.

Facing an imminent survival crisis some time ago, he devoted most of his attention to the war.

Now, he feels it's time for the commercial bank to become formalized.

We cannot allow commercial banks to continue to grow barbarically like this.

"Then doesn't this increase the cost?" Yang He looked confused.

Today, King Yan came to the trading house and took out a picture, so that all the goods in the palace would be printed with this thing.

It was a circle with the character Yan inside, and below the character Yan was a mountain, which represented Yanshan.

There is a peacock on both sides of the word "Yan".

"I will teach you another word, brand effect." Zhao Xu said with a smile.

In contemporary business, after a brand is launched.

Many derivative products under this brand will also receive brand awareness bonuses.

For example, many big-name luxury goods only have one thing that is good at first.

Once the brand goes viral, other products will be put on the shelves to benefit from the brand effect.

For customers who frequently use this brand, they will invisibly develop some psychological dependence and trust on the brand and spend money to purchase it.

Zhao Xu did the same thing.

He will label all future goods of the palace through the now popular Wangfu wine, or next, he will sell perfume.

Produced by Prince Yan's Mansion, it must be a high-quality product.

He wants Dasung people to trust this logo unconditionally once they see it.

In this way, when the palace launches new things, they will be more inclined to buy and use them.

"Brand effect?" Yang He scratched his head.

With King Yan, he would only feel as stupid as a pig.

Zhao Xu saw Yang He's confused look, so he said, "Which family in Yan County is the best jealous."

"Of course they belong to our Yang family. As long as the people of Yan County are jealous, they will definitely look for our Yang family." Yang He was slightly proud.

"If your vinegar shop sells soy sauce made by the Yang family, do you think people will choose your soy sauce first, or the unknown soy sauce?" Zhao Xu asked.

"Of course..." Yang He was stunned.

Zhao Xu said: "This is the brand effect. Of course, people are not stupid. If your soy sauce is good, it will make your shop more famous. But if the soy sauce is not good, people will only buy vinegar instead of soy sauce in the future. "

"This trademark was born for this reason. Seeing that this trademark must be produced by the Wangfu, if everyone in Dasong is familiar with this logo, and the Wangfu launches commercial products in the future, people will flock to buy them without any effort at all to promote them." Zhao Xu said.

Yang He nodded, admiration rising in his heart.

King Yan knew about government affairs, military affairs, and various crafts. Now he also had such novel ideas in business.

"The official will inform the workshop that supplies the porcelain vase later to burn the trademark on it," Yang He said.

Thinking of something, he asked again: "Your Highness, what should the name of this perfume be?"

After seeing the perfume, he felt that the perfume would be a big seller.

Because perfume outshines all spices.

And it's very simple to use and the effect is very good.

"Brewed from the fragrance of hundreds of flowers, it's called the language of flowers." Zhao Xu said lightly.

"Your Highness is a talented person." Yang He praised him again and wrote down his name.

When talking about the trademark and name, Zhao Xu said: "These two are just small details, while the following are major matters related to the future of the company."

After a pause, he said: "If we do this well, we will make huge profits."